Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our advertising page or email our COO.

Skip to info about: Zoho Projects: Online project management with collaboration and bug tracking GageIn: Provides unique applications for business professionals and the enterprise Alcatel-Lucent: Application developer platform | Medill School of Journalism: Digital journalism programs | DataStax: The commercial leader in Apache Cassandra | BTBuckets: Free personalization and on-site behavioral targeting tool | Digital Media Skills Certificate at American University: Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media | RightScale: A fully automated cloud management platform | Rovi: Helps people discover and buy movies, TV shows, music, & other entertainment | Skytap: Cloud solutions for enterprises and ISVs | Spredfast: A Social CRM that enables organizations to monitor, manage and measure social media initiatives | Clickatell: SMS provider | Toopia: Our iPhone app developer

Zoho Projects

Zoho Projects is an online project management application that enables your team to work together efficiently and get things done fast. It's intuitive, easy-to-use interface makes communication and collaboration absolutely simple. It also packs a wide range of features like the all-info-in-one-glance dashboard, time tracking, editable Gantt charts, bug tracking and more. It's the secret behind how many businesses, organizations & groups within them reach their project milestones on time. Sign Up Now.

Thank Zoho Projects on Twitter for making ReadWriteWeb possible.

GageIn

GageIn is a business content hub for professionals. Our content, curated from 2 million company websites, 19 thousand publications, and social media platforms, enables users to discover, act on and share the most relevant updates with their network.

Sales: Potential leads and sales triggers emailed to you every day

Marketing: Monitor trends & key events and engage your target audiences

Research: Develop critical business insights and gain a competitive advantage

Critical information is easily accessible so professionals can spend less time searching and more time doing their jobs. Sign up for a free account today!

Thank GageIn on Twitter for making ReadWriteWeb possible.

Alcatel-Lucent

Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.

With the launch of the Alcatel-Lucent Developer Platform, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.

The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.

Thank Alcatel-Lucent on Twitter for making ReadWriteWeb possible.

Medill School of Journalism

The Medill School of Journalism at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of interactive publishing, or by videography for the small screen. Maybe you are an experienced professional looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.

Thank the Medill School of Journalism on Twitter for making ReadWriteWeb possible.

Datastax

DataStax is the developer of DataStaxEnterprise, a distributed, scalable, and highly available database platform built on Apache Cassandra that delivers optimal performance either on premise or in the cloud for modern enterprise applications that manage both real-time and analytic workloads. The company has over 100 customers, including leaders such as Netflix, Cisco, Rackspace and Constant Contact, and spanning verticals including web, financial services, telecommunications, logistics and government. DataStax is backed by industry leading investors, including Lightspeed Venture Partners and Crosslink Capital and is based in Burlingame, CA with offices in Austin, TX and Stamford, CT.

Thank Datastax on Twitter for making ReadWriteWeb possible.

BTBuckets

BTBuckets is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups. With a simple installation process (a single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.

BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic. Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.

Thank BTBuckets on Twitter for making ReadWriteWeb possible.

Digital Media Skills Certificate at American University

American University's online graduate certificate in Digital Media Skills allows students to work full-time while taking challenging graduate-level online courses taught by experienced faculty trained to deliver superior content. In just 12 months, students will complete coursework in Digital Media Literacy, Web Development, Dynamic Content, and Video for Social Media. The final capstone project allows students to focus their interests in a particular area and to produce a professional portfolio that clearly demonstrates their skills, knowledge and digital vision. An optional on-campus session at the end of the program allows the opportunity to get one-on-one critiques from industry leaders.

Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media. The future is here. Don't be left behind. Learn more.

Thank American University on Twitter for making ReadWriteWeb possible.

RightScale

RightScale is the leader in cloud computing management and enables organizations to easily deploy and manage business critical applications across multiple clouds.

Why you'll love RightScale:

• Manage your entire cloud infrastructure from a single dashboard
• Use ServerTemplates™ for dynamic configuration at run-time
• Monitor and scale deployments to meet fluctuating demand
• Clone servers and deployments and modify as needed
• Launch deployments across multiple clouds

Once you create your free account, you'll be able to launch, monitor, and manage a server deployment in the cloud from the Web-based RightScale Dashboard. Try it free!

Thank RightScale on Twitter for making ReadWriteWeb possible.

Rovi

Rovi's comprehensive catalogue of entertainment metadata provides CE manufacturers, service providers and online, mobile and application developers the necessary foundation to effectively market in the digital marketplace. Rovi's deep information about music, movies, TV shows, celebrities and more engages consumers and helps them navigate through overwhelming amounts of digital entertainment content. It provides the ingredients for advance search and recommendations which encourages continuous discovery and increases consumption of your products. Rovi's large collection of images can also help differentiate your products by creating more visually appealing experiences.

Thank Rovi on Twitter for making ReadWriteWeb possible.

Skytap

Skytap provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams. Teams are empowered to:

• Create multiple cloud environments in seconds
• Run existing applications without any code changes
• Deploy virtual data centers, take snapshots and collaborate
• Accelerate bug resolution cycles by 75%
• Reduce operating costs by 70% annually

Customers of all sizes can deploy Skytap in a day. Try Skytap for free.

Thank Skytap on Twitter for making ReadWriteWeb possible.

Spredfast

Spredfast is a social media management system designed to help companies succeed in social business. A software- as-a-service (SaaS) solution, Spredfast provides a unified platform for enterprises and agencies to manage, monitor and measure their social media programs. It also enables coordination of team activity and integration of social data into existing business systems. Spredfast works with brands like Nokia, AARP, Bayer, Wunderman and HomeAway to extend and publish their content and engage with their social community from a single interface on major social networks including Facebook, Twitter, YouTube, LinkedIn, Blogs and Flickr. For more information visit http://spredfast.com.

Thank Spredfast on Twitter for making ReadWriteWeb possible.

Clickatell

Clickatell has over 22,000 customers utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our SMS gateway offers you wider coverage than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more.

Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs (application programming interfaces) including; HTTP (internet post), SMPP, FTP, XML, SMTP (email to SMS), SOAP and COM Object. Each API has full documentation with sample code where applicable. Learn more about Clickatell here.

Thank Clickatell on Twitter for making ReadWriteWeb possible.

Toopia

Nicolas Koenig is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called Toopia. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. Download the ReadWriteWeb iPhone application here.

Thank Toopia on Twitter for making ReadWriteWeb possible.

The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.

Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's? Drop us a line and let's talk.

Thanks to all our sponsors and our readers for your support!

Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our advertising page or email our COO.

Skip to info about: Zoho Projects: Online project management with collaboration and bug tracking GageIn: Provides unique applications for business professionals and the enterprise Alcatel-Lucent: Application developer platform | Medill School of Journalism: Digital journalism programs | DataStax: The commercial leader in Apache Cassandra | BTBuckets: Free personalization and on-site behavioral targeting tool | Digital Media Skills Certificate at American University: Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media | RightScale: A fully automated cloud management platform | Rovi: Helps people discover and buy movies, TV shows, music, & other entertainment | Skytap: Cloud solutions for enterprises and ISVs | Spredfast: A Social CRM that enables organizations to monitor, manage and measure social media initiatives | Clickatell: SMS provider | Toopia: Our iPhone app developer

Zoho Projects

Zoho Projects is an online project management application that enables your team to work together efficiently and get things done fast. It's intuitive, easy-to-use interface makes communication and collaboration absolutely simple. It also packs a wide range of features like the all-info-in-one-glance dashboard, time tracking, editable Gantt charts, bug tracking and more. It's the secret behind how many businesses, organizations & groups within them reach their project milestones on time. Sign Up Now.

Thank Zoho Projects on Twitter for making ReadWriteWeb possible.

GageIn

GageIn is a business content hub for professionals. Our content, curated from 2 million company websites, 19 thousand publications, and social media platforms, enables users to discover, act on and share the most relevant updates with their network.

Sales: Potential leads and sales triggers emailed to you every day

Marketing: Monitor trends & key events and engage your target audiences

Research: Develop critical business insights and gain a competitive advantage

Critical information is easily accessible so professionals can spend less time searching and more time doing their jobs. Sign up for a free account today!

Thank GageIn on Twitter for making ReadWriteWeb possible.

Alcatel-Lucent

Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.

With the launch of the Alcatel-Lucent Developer Platform, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.

The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.

Thank Alcatel-Lucent on Twitter for making ReadWriteWeb possible.

Medill School of Journalism

The Medill School of Journalism at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of interactive publishing, or by videography for the small screen. Maybe you are an experienced professional looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.

Thank the Medill School of Journalism on Twitter for making ReadWriteWeb possible.

Datastax

DataStax is the developer of DataStaxEnterprise, a distributed, scalable, and highly available database platform built on Apache Cassandra that delivers optimal performance either on premise or in the cloud for modern enterprise applications that manage both real-time and analytic workloads. The company has over 100 customers, including leaders such as Netflix, Cisco, Rackspace and Constant Contact, and spanning verticals including web, financial services, telecommunications, logistics and government. DataStax is backed by industry leading investors, including Lightspeed Venture Partners and Crosslink Capital and is based in Burlingame, CA with offices in Austin, TX and Stamford, CT.

Thank Datastax on Twitter for making ReadWriteWeb possible.

BTBuckets

BTBuckets is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups. With a simple installation process (a single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.

BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic. Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.

Thank BTBuckets on Twitter for making ReadWriteWeb possible.

Digital Media Skills Certificate at American University

American University's online graduate certificate in Digital Media Skills allows students to work full-time while taking challenging graduate-level online courses taught by experienced faculty trained to deliver superior content. In just 12 months, students will complete coursework in Digital Media Literacy, Web Development, Dynamic Content, and Video for Social Media. The final capstone project allows students to focus their interests in a particular area and to produce a professional portfolio that clearly demonstrates their skills, knowledge and digital vision. An optional on-campus session at the end of the program allows the opportunity to get one-on-one critiques from industry leaders.

Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media. The future is here. Don't be left behind. Learn more.

Thank American University on Twitter for making ReadWriteWeb possible.

RightScale

RightScale is the leader in cloud computing management and enables organizations to easily deploy and manage business critical applications across multiple clouds.

Why you'll love RightScale:

• Manage your entire cloud infrastructure from a single dashboard
• Use ServerTemplates™ for dynamic configuration at run-time
• Monitor and scale deployments to meet fluctuating demand
• Clone servers and deployments and modify as needed
• Launch deployments across multiple clouds

Once you create your free account, you'll be able to launch, monitor, and manage a server deployment in the cloud from the Web-based RightScale Dashboard. Try it free!

Thank RightScale on Twitter for making ReadWriteWeb possible.

Rovi

Rovi's comprehensive catalogue of entertainment metadata provides CE manufacturers, service providers and online, mobile and application developers the necessary foundation to effectively market in the digital marketplace. Rovi's deep information about music, movies, TV shows, celebrities and more engages consumers and helps them navigate through overwhelming amounts of digital entertainment content. It provides the ingredients for advance search and recommendations which encourages continuous discovery and increases consumption of your products. Rovi's large collection of images can also help differentiate your products by creating more visually appealing experiences.

Thank Rovi on Twitter for making ReadWriteWeb possible.

Skytap

Skytap provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams. Teams are empowered to:

• Create multiple cloud environments in seconds
• Run existing applications without any code changes
• Deploy virtual data centers, take snapshots and collaborate
• Accelerate bug resolution cycles by 75%
• Reduce operating costs by 70% annually

Customers of all sizes can deploy Skytap in a day. Try Skytap for free.

Thank Skytap on Twitter for making ReadWriteWeb possible.

Spredfast

Spredfast is a social media management system designed to help companies succeed in social business. A software- as-a-service (SaaS) solution, Spredfast provides a unified platform for enterprises and agencies to manage, monitor and measure their social media programs. It also enables coordination of team activity and integration of social data into existing business systems. Spredfast works with brands like Nokia, AARP, Bayer, Wunderman and HomeAway to extend and publish their content and engage with their social community from a single interface on major social networks including Facebook, Twitter, YouTube, LinkedIn, Blogs and Flickr. For more information visit http://spredfast.com.

Thank Spredfast on Twitter for making ReadWriteWeb possible.

Clickatell

Clickatell has over 22,000 customers utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our SMS gateway offers you wider coverage than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more.

Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs (application programming interfaces) including; HTTP (internet post), SMPP, FTP, XML, SMTP (email to SMS), SOAP and COM Object. Each API has full documentation with sample code where applicable. Learn more about Clickatell here.

Thank Clickatell on Twitter for making ReadWriteWeb possible.

Toopia

Nicolas Koenig is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called Toopia. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. Download the ReadWriteWeb iPhone application here.

Thank Toopia on Twitter for making ReadWriteWeb possible.

The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.

Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's? Drop us a line and let's talk.

Thanks to all our sponsors and our readers for your support!

The Chevy Volt* is unique among electric cars because it runs on two sources of energy. You have an electric source - a battery - that allows you to drive gas-free for an EPA-estimated 35 miles. And there's also an onboard gas generator that produces electricity so you can go farther. So if you want to drive using only electricity, you can. If you want to drive using electricity and gas, you can do that, too. Hear what one proud Volt owner had to say about how the electric car fits his driving lifestyle.

Meet Ron Hipschman of California. "After seven months of driving my Volt, I have yet to get into a gas line," says Hipschman. He says the farthest he's driven on a single electric charge so far was about 50 miles, with most of that trip being on a freeway and taking place on a nice day when the temperature was about 70 degrees. "Perfect conditions for the battery," he notes.

Because the Volt lets drivers pick the driving mode to match their driving style (normal, sport, and mountain modes), you're truly in charge of the car's performance when you're behind the wheel. In addition, you'll also learn how to get the most efficiency out of the vehicle by keeping an eye on the dashboard.

"No jack-rabbit starts and stops, keeping tires properly inflated, and keeping the speed lower than most people on the freeway were always things I did. The Volt just makes it easier to see the effects," he explains.

Not having to shell out hundreds of dollars to fuel up and smarter driving skills are great perks, but the Volt's appeal goes beyond just the electric power, intuitive driving modes, and dashboard gadgets. There's also the cool factor - think movie and superhero spy cars! "My neighbor is constantly surprised that I can 'sneak up' on her with the Volt when she is in her driveway, which is next to mine. This is a real stealth car!" says Hipschman.

He encourages prospective car buyers to check out the Volt for themselves to see if it's a good fit. "Go take a test drive," he says. "You'll be sold."

*Volt is available to order at participating dealers. Quantities limited.

Your all-encompassing mobile device or sophisticated print-and-shoot camera allows you to take outstanding pictures - but it isn't always easy to create prints that are equally impressive. The Epson Artisan 837 all-in-one printer was built to perform, offering stunning, ultra-hi-def quality whether you're printing photos, everyday docs, or creative projects.

You know you always wish that photo printers would require less wait and less ink to do the job, so - lucky you: The Epson Artisan 837 is the world's fastest 4x6" photo printer - and it doesn't sacrifice quality for speed. You'll get vivid, rich, high-quality photos with high-definition, better-than-lab-quality printing that can be done conveniently at home. Plus, this gold standard printer is equipped with high-capacity ink cartridges that allow you to print up to 50 percent more photos. Winning!

Even better, you don't have to be right beside your printer or attached by a USB cord to print. With Epson Connect, you can be across the globe and wirelessly print photos, documents, web pages, or emails from your Epson Artisan 837. All you need is a mobile device and a few moments to install the app. From then on, you'll be free to roam while still being free to print as you please.

Printing isn't the only job of the Epson Artisan 837. This all-in-one printer - versatile, remember? - includes a 30-page automatic document feeder which enables you to copy, scan, and fax large documents with ease. Epson. Built to perform.

Photo by svilen001

The cloud model provides convenient, affordable, and on-demand computing resources tailored for software development teams as well as augmenting in-house IT environments. Today's leading companies use the cloud to change IT to be more agile and power their agile software development teams. Below are five tips that enable them to deliver agile IT.

2. Empower Developers with self-service environments
Enable your developers by creating operational templates specific to each development project, setting consumption policies and providing an easy way for developers to consume IT services. Once you adopt an agile model, trust your developers and empower them with self-service environments. IT can reduce the amount of support they need to provide and development teams get the flexibility they need on-demand.

3. Expect rapid changes and fast iteration to be the new normal
Be ready to architect IT to be agile, configurable, scalable and flexible. An agile development model is inherently fast paced, so be willing to accommodate change and quickly adapt to what works and what does not. Expect rapid iteration and design your IT processes accordingly.

4. Collaboration is at the heart of agile development
Agile teams set the stage for customers, lines of business, QA, and support professionals from day one. All of these stakeholders are expected to operate on the application based on the specific roles they play within the team. If the IT environment cannot be easily replicated and shared with all stakeholders then the developers will not adopt it.

5. Maintain visibility and control over your IT operations
Agile IT does not eliminate security and governance needs. IT departments need to set security policies and enforce them through granular access control. They need to have complete visibility into quota usage, resource management, and compliance. Cloud providers like Skytap can easily enable security and governance needs for IT departments.

You can transform existing IT into an agile IT that development teams will embrace. The process isn't difficult - but you must rethink your IT architecture and implement a solution that is developer-friendly.

About the Author: Nate Odell is Director of Marketing at Skytap, a leading provider of cloud automation solutions. He is an industry veteran with a successful 11-year career in B2B marketing for technology startups. Follow Nate on Twitter @NateOdell25 or @Skytap.

Photo by artM

Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our advertising page or email our COO.

Skip to info about: Alcatel-Lucent: Application developer platform | Medill School of Journalism: Digital journalism programs | DataStax: The commercial leader in Apache Cassandra | BTBuckets: Free personalization and on-site behavioral targeting tool | Conduit: The fastest-growing network of web and mobile app publishers | Digital Media Skills Certificate at American University: Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media | RightScale: A fully automated cloud management platform | Rovi: Helps people discover and buy movies, TV shows, music, & other entertainment | Skytap: Cloud solutions for enterprises and ISVs | Spredfast: A Social CRM that enables organizations to monitor, manage and measure social media initiatives | Clickatell: SMS provider | Toopia: Our iPhone app developer

Alcatel-Lucent

Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.

With the launch of the Alcatel-Lucent Developer Platform, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.

The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.

Thank Alcatel-Lucent on Twitter for making ReadWriteWeb possible.

Medill School of Journalism

The Medill School of Journalism at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of interactive publishing, or by videography for the small screen. Maybe you are an experienced professional looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.

Thank the Medill School of Journalism on Twitter for making ReadWriteWeb possible.

Datastax

DataStax is the developer of DataStaxEnterprise, a distributed, scalable, and highly available database platform built on Apache Cassandra that delivers optimal performance either on premise or in the cloud for modern enterprise applications that manage both real-time and analytic workloads. The company has over 100 customers, including leaders such as Netflix, Cisco, Rackspace and Constant Contact, and spanning verticals including web, financial services, telecommunications, logistics and government. DataStax is backed by industry leading investors, including Lightspeed Venture Partners and Crosslink Capital and is based in Burlingame, CA with offices in Austin, TX and Stamford, CT.

Thank Datastax on Twitter for making ReadWriteWeb possible.

BTBuckets

BTBuckets is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups. With a simple installation process (a single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.

BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic. Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.

Thank BTBuckets on Twitter for making ReadWriteWeb possible.

Conduit

Conduit is the fastest-growing network of web and mobile app publishers with over 260,000 members and their 230 million end-users. The Conduit Network empowers publishers - from global brands to independent developers - to create, exchange and distribute apps, and to collaborate through business partnerships.

Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere from web browsers and Community Toolbars to mobile devices across all platforms. Publishers can distribute and exchange their apps directly, or through the Conduit App Marketplace. Conduit-powered apps enhance engagement, retention and monetization beyond the boundaries of the publisher's website.

With Conduit, global brands including Major League Baseball, Time Warner Cable, Univision, the Chelsea Football Club, Fox News, iVillage, Groupon, Travelocity, and TechCrunch are marketing themselves online - along with hundreds of thousands of small and medium-sized organizations in more than 120 countries around the world. Join the Conduit Network at www.conduit.com.

Thank Conduit on Twitter for making ReadWriteWeb possible.

Digital Media Skills Certificate at American University

American University's online graduate certificate in Digital Media Skills allows students to work full-time while taking challenging graduate-level online courses taught by experienced faculty trained to deliver superior content. In just 12 months, students will complete coursework in Digital Media Literacy, Web Development, Dynamic Content, and Video for Social Media. The final capstone project allows students to focus their interests in a particular area and to produce a professional portfolio that clearly demonstrates their skills, knowledge and digital vision. An optional on-campus session at the end of the program allows the opportunity to get one-on-one critiques from industry leaders.

Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media. The future is here. Don't be left behind. Learn more.

Thank American University on Twitter for making ReadWriteWeb possible.

RightScale

RightScale is the leader in cloud computing management and enables organizations to easily deploy and manage business critical applications across multiple clouds.

Why you'll love RightScale:

• Manage your entire cloud infrastructure from a single dashboard
• Use ServerTemplates™ for dynamic configuration at run-time
• Monitor and scale deployments to meet fluctuating demand
• Clone servers and deployments and modify as needed
• Launch deployments across multiple clouds

Once you create your free account, you'll be able to launch, monitor, and manage a server deployment in the cloud from the Web-based RightScale Dashboard. Try it free!

Thank RightScale on Twitter for making ReadWriteWeb possible.

Rovi

Rovi's comprehensive catalogue of entertainment metadata provides CE manufacturers, service providers and online, mobile and application developers the necessary foundation to effectively market in the digital marketplace. Rovi's deep information about music, movies, TV shows, celebrities and more engages consumers and helps them navigate through overwhelming amounts of digital entertainment content. It provides the ingredients for advance search and recommendations which encourages continuous discovery and increases consumption of your products. Rovi's large collection of images can also help differentiate your products by creating more visually appealing experiences.

Thank Rovi on Twitter for making ReadWriteWeb possible.

Skytap

Skytap provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams. Teams are empowered to:

• Create multiple cloud environments in seconds
• Run existing applications without any code changes
• Deploy virtual data centers, take snapshots and collaborate
• Accelerate bug resolution cycles by 75%
• Reduce operating costs by 70% annually

Customers of all sizes can deploy Skytap in a day. Try Skytap for free.

Thank Skytap on Twitter for making ReadWriteWeb possible.

Spredfast

Spredfast is a social media management system designed to help companies succeed in social business. A software- as-a-service (SaaS) solution, Spredfast provides a unified platform for enterprises and agencies to manage, monitor and measure their social media programs. It also enables coordination of team activity and integration of social data into existing business systems. Spredfast works with brands like Nokia, AARP, Bayer, Wunderman and HomeAway to extend and publish their content and engage with their social community from a single interface on major social networks including Facebook, Twitter, YouTube, LinkedIn, Blogs and Flickr. For more information visit http://spredfast.com.

Thank Spredfast on Twitter for making ReadWriteWeb possible.

Clickatell

Clickatell has over 22,000 customers utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our SMS gateway offers you wider coverage than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more.

Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs (application programming interfaces) including; HTTP (internet post), SMPP, FTP, XML, SMTP (email to SMS), SOAP and COM Object. Each API has full documentation with sample code where applicable. Learn more about Clickatell here.

Thank Clickatell on Twitter for making ReadWriteWeb possible.

Toopia

Nicolas Koenig is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called Toopia. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. Download the ReadWriteWeb iPhone application here.

Thank Toopia on Twitter for making ReadWriteWeb possible.

The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.

Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's? Drop us a line and let's talk.

Thanks to all our sponsors and our readers for your support!

Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our advertising page or email our COO.

Skip to info about: Semantic Tech & Business Conference: The voice of semantic Web business | Alcatel-Lucent: Application developer platform | Medill School of Journalism: Digital journalism programs | BTBuckets: Free personalization and on-site behavioral targeting tool | Zoho Creator: The easiest and fastest way to build custom applications on your own, online | Conduit: The fastest-growing network of web and mobile app publishers | Digital Media Skills Certificate at American University: Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media | RightScale: A fully automated cloud management platform | Rovi: Helps people discover and buy movies, TV shows, music, & other entertainment | Skytap: Cloud solutions for enterprises and ISVs | Frequency: A personal video service that combs the Web to find and deliver the stuff you're interested in most | Clickatell: SMS provider | Toopia: Our iPhone app developer

Semantic Tech & Business Conference - D.C.

Semantic Tech & Business Conference, held on November 29-December 1 in Washington, D.C. covers the latest innovations in Semantic Web and linked data technologies and how they can be applied to provide businesses with faster integration, productive collaboration, more accurate search, and better-informed analytics. More than 70 experts will lead discussions on how semantic technologies are being used to revolutionize enterprise IT, government, military/intelligence, healthcare, finance and publishing.

Thank Semantic Tech & Business Conference on Twitter for making ReadWriteWeb possible.

Alcatel-Lucent

Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.

With the launch of the Alcatel-Lucent Developer Platform, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.

The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.

Thank Alcatel-Lucent on Twitter for making ReadWriteWeb possible.

Medill School of Journalism

The Medill School of Journalism at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of interactive publishing, or by videography for the small screen. Maybe you are an experienced professional looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.

Thank the Medill School of Journalism on Twitter for making ReadWriteWeb possible.

BTBuckets

BTBuckets is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups. With a simple installation process (a single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.

BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic. Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.

Thank BTBuckets on Twitter for making ReadWriteWeb possible.

Zoho Creator

Zoho Creator is a web based platform that lets users build customized business applications on their own. Zoho Creator is completely non-programmer friendly. It's intuitive drag and drop interface makes it easy for anyone to build apps easily and quickly. It packs a wide range of features including Workflow, Extensive Reports, Analytics, Schedulers, Notifications and more. Sign up for Free!

Thank Zoho Creator on Twitter for making ReadWriteWeb possible.

Conduit

Conduit is the fastest-growing network of web and mobile app publishers with over 260,000 members and their 230 million end-users. The Conduit Network empowers publishers - from global brands to independent developers - to create, exchange and distribute apps, and to collaborate through business partnerships.

Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere from web browsers and Community Toolbars to mobile devices across all platforms. Publishers can distribute and exchange their apps directly, or through the Conduit App Marketplace. Conduit-powered apps enhance engagement, retention and monetization beyond the boundaries of the publisher's website.

With Conduit, global brands including Major League Baseball, Time Warner Cable, Univision, the Chelsea Football Club, Fox News, iVillage, Groupon, Travelocity, and TechCrunch are marketing themselves online - along with hundreds of thousands of small and medium-sized organizations in more than 120 countries around the world. Join the Conduit Network at www.conduit.com.

Thank Conduit on Twitter for making ReadWriteWeb possible.

Digital Media Skills Certificate at American University

American University's online graduate certificate in Digital Media Skills allows students to work full-time while taking challenging graduate-level online courses taught by experienced faculty trained to deliver superior content. In just 12 months, students will complete coursework in Digital Media Literacy, Web Development, Dynamic Content, and Video for Social Media. The final capstone project allows students to focus their interests in a particular area and to produce a professional portfolio that clearly demonstrates their skills, knowledge and digital vision. An optional on-campus session at the end of the program allows the opportunity to get one-on-one critiques from industry leaders.

Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media. The future is here. Don't be left behind. Learn more.

Thank American University on Twitter for making ReadWriteWeb possible.

RightScale

RightScale is the leader in cloud computing management and enables organizations to easily deploy and manage business critical applications across multiple clouds.

Why you'll love RightScale:

• Manage your entire cloud infrastructure from a single dashboard
• Use ServerTemplates™ for dynamic configuration at run-time
• Monitor and scale deployments to meet fluctuating demand
• Clone servers and deployments and modify as needed
• Launch deployments across multiple clouds

Once you create your free account, you'll be able to launch, monitor, and manage a server deployment in the cloud from the Web-based RightScale Dashboard. Try it free!

Thank RightScale on Twitter for making ReadWriteWeb possible.

Rovi

Rovi's comprehensive catalogue of entertainment metadata provides CE manufacturers, service providers and online, mobile and application developers the necessary foundation to effectively market in the digital marketplace. Rovi's deep information about music, movies, TV shows, celebrities and more engages consumers and helps them navigate through overwhelming amounts of digital entertainment content. It provides the ingredients for advance search and recommendations which encourages continuous discovery and increases consumption of your products. Rovi's large collection of images can also help differentiate your products by creating more visually appealing experiences.

Thank Rovi on Twitter for making ReadWriteWeb possible.

Skytap

Skytap provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams. Teams are empowered to:

• Create multiple cloud environments in seconds
• Run existing applications without any code changes
• Deploy virtual data centers, take snapshots and collaborate
• Accelerate bug resolution cycles by 75%
• Reduce operating costs by 70% annually

Customers of all sizes can deploy Skytap in a day. Try Skytap for free.

Thank Skytap on Twitter for making ReadWriteWeb possible.

Frequency

Frequency is a free video discovery platform with over 1,000 channels of programming. Our users follow their favorite topics, channels, and videos posted to their Facebook and Twitter networks in one continuous, personalized stream. The Frequency engine also allows users to follow the video streams of their favorite blogs and websites, by automatically extracting videos from their RSS Feeds and assembling them on a personal video page. Even ReadWriteWeb has its own dedicated Frequency channel. With over one million monthly users, Frequency viewers have cumulatively watched over 28 years of video through their personal streams since the site launched in late 2010.

Thank Frequency on Twitter for making ReadWriteWeb possible.

Clickatell

Clickatell has over 22,000 customers utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our SMS gateway offers you wider coverage than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more.

Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs (application programming interfaces) including; HTTP (internet post), SMPP, FTP, XML, SMTP (email to SMS), SOAP and COM Object. Each API has full documentation with sample code where applicable. Learn more about Clickatell here.

Thank Clickatell on Twitter for making ReadWriteWeb possible.

Toopia

Nicolas Koenig is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called Toopia. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. Download the ReadWriteWeb iPhone application here.

Thank Toopia on Twitter for making ReadWriteWeb possible.

The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.

Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's? Drop us a line and let's talk.

Thanks to all our sponsors and our readers for your support!

Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our advertising page or email our COO.

Skip to info about: Semantic Tech & Business Conference: The voice of semantic Web business | Alcatel-Lucent: Application developer platform | Medill School of Journalism: Digital journalism programs | BTBuckets: Free personalization and on-site behavioral targeting tool | Zoho Creator: The easiest and fastest way to build custom applications on your own, online | Conduit: The fastest-growing network of web and mobile app publishers | Digital Media Skills Certificate at American University: Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media | RightScale: A fully automated cloud management platform | Rovi: Helps people discover and buy movies, TV shows, music, & other entertainment | Skytap: Cloud solutions for enterprises and ISVs | Frequency: A personal video service that combs the Web to find and deliver the stuff you're interested in most | Clickatell: SMS provider | Toopia: Our iPhone app developer

Semantic Tech & Business Conference - D.C.

Semantic Tech & Business Conference, held on November 29-December 1 in Washington, D.C. covers the latest innovations in Semantic Web and linked data technologies and how they can be applied to provide businesses with faster integration, productive collaboration, more accurate search, and better-informed analytics. More than 70 experts will lead discussions on how semantic technologies are being used to revolutionize enterprise IT, government, military/intelligence, healthcare, finance and publishing.

Thank Semantic Tech & Business Conference on Twitter for making ReadWriteWeb possible.

Alcatel-Lucent

Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.

With the launch of the Alcatel-Lucent Developer Platform, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.

The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.

Thank Alcatel-Lucent on Twitter for making ReadWriteWeb possible.

Medill School of Journalism

The Medill School of Journalism at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of interactive publishing, or by videography for the small screen. Maybe you are an experienced professional looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.

Thank the Medill School of Journalism on Twitter for making ReadWriteWeb possible.

BTBuckets

BTBuckets is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups. With a simple installation process (a single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.

BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic. Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.

Thank BTBuckets on Twitter for making ReadWriteWeb possible.

Zoho Creator

Zoho Creator is a web based platform that lets users build customized business applications on their own. Zoho Creator is completely non-programmer friendly. It's intuitive drag and drop interface makes it easy for anyone to build apps easily and quickly. It packs a wide range of features including Workflow, Extensive Reports, Analytics, Schedulers, Notifications and more. Sign up for Free!

Thank Zoho Creator on Twitter for making ReadWriteWeb possible.

Conduit

Conduit is the fastest-growing network of web and mobile app publishers with over 260,000 members and their 230 million end-users. The Conduit Network empowers publishers - from global brands to independent developers - to create, exchange and distribute apps, and to collaborate through business partnerships.

Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere from web browsers and Community Toolbars to mobile devices across all platforms. Publishers can distribute and exchange their apps directly, or through the Conduit App Marketplace. Conduit-powered apps enhance engagement, retention and monetization beyond the boundaries of the publisher's website.

With Conduit, global brands including Major League Baseball, Time Warner Cable, Univision, the Chelsea Football Club, Fox News, iVillage, Groupon, Travelocity, and TechCrunch are marketing themselves online - along with hundreds of thousands of small and medium-sized organizations in more than 120 countries around the world. Join the Conduit Network at www.conduit.com.

Thank Conduit on Twitter for making ReadWriteWeb possible.

Digital Media Skills Certificate at American University

American University's online graduate certificate in Digital Media Skills allows students to work full-time while taking challenging graduate-level online courses taught by experienced faculty trained to deliver superior content. In just 12 months, students will complete coursework in Digital Media Literacy, Web Development, Dynamic Content, and Video for Social Media. The final capstone project allows students to focus their interests in a particular area and to produce a professional portfolio that clearly demonstrates their skills, knowledge and digital vision. An optional on-campus session at the end of the program allows the opportunity to get one-on-one critiques from industry leaders.

Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media. The future is here. Don't be left behind. Learn more.

Thank American University on Twitter for making ReadWriteWeb possible.

RightScale

RightScale is the leader in cloud computing management and enables organizations to easily deploy and manage business critical applications across multiple clouds.

Why you'll love RightScale:

• Manage your entire cloud infrastructure from a single dashboard
• Use ServerTemplates™ for dynamic configuration at run-time
• Monitor and scale deployments to meet fluctuating demand
• Clone servers and deployments and modify as needed
• Launch deployments across multiple clouds

Once you create your free account, you'll be able to launch, monitor, and manage a server deployment in the cloud from the Web-based RightScale Dashboard. Try it free!

Thank RightScale on Twitter for making ReadWriteWeb possible.

Rovi

Rovi's comprehensive catalogue of entertainment metadata provides CE manufacturers, service providers and online, mobile and application developers the necessary foundation to effectively market in the digital marketplace. Rovi's deep information about music, movies, TV shows, celebrities and more engages consumers and helps them navigate through overwhelming amounts of digital entertainment content. It provides the ingredients for advance search and recommendations which encourages continuous discovery and increases consumption of your products. Rovi's large collection of images can also help differentiate your products by creating more visually appealing experiences.

Thank Rovi on Twitter for making ReadWriteWeb possible.

Skytap

Skytap provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams. Teams are empowered to:

• Create multiple cloud environments in seconds
• Run existing applications without any code changes
• Deploy virtual data centers, take snapshots and collaborate
• Accelerate bug resolution cycles by 75%
• Reduce operating costs by 70% annually

Customers of all sizes can deploy Skytap in a day. Try Skytap for free.

Thank Skytap on Twitter for making ReadWriteWeb possible.

Frequency

Frequency is a free video discovery platform with over 1,000 channels of programming. Our users follow their favorite topics, channels, and videos posted to their Facebook and Twitter networks in one continuous, personalized stream. The Frequency engine also allows users to follow the video streams of their favorite blogs and websites, by automatically extracting videos from their RSS Feeds and assembling them on a personal video page. Even ReadWriteWeb has its own dedicated Frequency channel. With over one million monthly users, Frequency viewers have cumulatively watched over 28 years of video through their personal streams since the site launched in late 2010.

Thank Frequency on Twitter for making ReadWriteWeb possible.

Clickatell

Clickatell has over 22,000 customers utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our SMS gateway offers you wider coverage than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more.

Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs (application programming interfaces) including; HTTP (internet post), SMPP, FTP, XML, SMTP (email to SMS), SOAP and COM Object. Each API has full documentation with sample code where applicable. Learn more about Clickatell here.

Thank Clickatell on Twitter for making ReadWriteWeb possible.

Toopia

Nicolas Koenig is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called Toopia. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. Download the ReadWriteWeb iPhone application here.

Thank Toopia on Twitter for making ReadWriteWeb possible.

The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.

Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's? Drop us a line and let's talk.

Thanks to all our sponsors and our readers for your support!

Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our advertising page or email our COO.

Skip to info about: Alcatel-Lucent: Application developer platform | Medill School of Journalism: Digital journalism programs | BTBuckets: Free personalization and on-site behavioral targeting tool | Zoho Creator: The easiest and fastest way to build custom applications on your own, online | Conduit: The fastest-growing network of web and mobile app publishers | Digital Media Skills Certificate at American University: Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media | RightScale: A fully automated cloud management platform | Skytap: Cloud solutions for enterprises and ISVs | Frequency: A personal video service that combs the Web to find and deliver the stuff you're interested in most | Clickatell: SMS provider | Toopia: Our iPhone app developer

Alcatel-Lucent

Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.

With the launch of the Alcatel-Lucent Developer Platform, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.

The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.

Thank Alcatel-Lucent on Twitter for making ReadWriteWeb possible.

Medill School of Journalism

The Medill School of Journalism at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of interactive publishing, or by videography for the small screen. Maybe you are an experienced professional looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.

Thank the Medill School of Journalism on Twitter for making ReadWriteWeb possible.

BTBuckets

BTBuckets is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups. With a simple installation process (a single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.

BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic. Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.

Thank BTBuckets on Twitter for making ReadWriteWeb possible.

Zoho Creator

Zoho Creator is a web based platform that lets users build customized business applications on their own. Zoho Creator is completely non-programmer friendly. It's intuitive drag and drop interface makes it easy for anyone to build apps easily and quickly. It packs a wide range of features including Workflow, Extensive Reports, Analytics, Schedulers, Notifications and more. Sign up for Free!

Thank Zoho Creator on Twitter for making ReadWriteWeb possible.

Conduit

Conduit is the fastest-growing network of web and mobile app publishers with over 260,000 members and their 230 million end-users. The Conduit Network empowers publishers - from global brands to independent developers - to create, exchange and distribute apps, and to collaborate through business partnerships.

Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere from web browsers and Community Toolbars to mobile devices across all platforms. Publishers can distribute and exchange their apps directly, or through the Conduit App Marketplace. Conduit-powered apps enhance engagement, retention and monetization beyond the boundaries of the publisher's website.

With Conduit, global brands including Major League Baseball, Time Warner Cable, Univision, the Chelsea Football Club, Fox News, iVillage, Groupon, Travelocity, and TechCrunch are marketing themselves online - along with hundreds of thousands of small and medium-sized organizations in more than 120 countries around the world. Join the Conduit Network at www.conduit.com.

Thank Conduit on Twitter for making ReadWriteWeb possible.

Digital Media Skills Certificate at American University

American University's online graduate certificate in Digital Media Skills allows students to work full-time while taking challenging graduate-level online courses taught by experienced faculty trained to deliver superior content. In just 12 months, students will complete coursework in Digital Media Literacy, Web Development, Dynamic Content, and Video for Social Media. The final capstone project allows students to focus their interests in a particular area and to produce a professional portfolio that clearly demonstrates their skills, knowledge and digital vision. An optional on-campus session at the end of the program allows the opportunity to get one-on-one critiques from industry leaders.

Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media. The future is here. Don't be left behind. Learn more.

Thank American University on Twitter for making ReadWriteWeb possible.

RightScale

RightScale is the leader in cloud computing management and enables organizations to easily deploy and manage business critical applications across multiple clouds.

Why you'll love RightScale:

• Manage your entire cloud infrastructure from a single dashboard
• Use ServerTemplates™ for dynamic configuration at run-time
• Monitor and scale deployments to meet fluctuating demand
• Clone servers and deployments and modify as needed
• Launch deployments across multiple clouds

Once you create your free account, you'll be able to launch, monitor, and manage a server deployment in the cloud from the Web-based RightScale Dashboard. Try it free!

Thank RightScale on Twitter for making ReadWriteWeb possible.

Skytap

Skytap provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams. Teams are empowered to:

• Create multiple cloud environments in seconds
• Run existing applications without any code changes
• Deploy virtual data centers, take snapshots and collaborate
• Accelerate bug resolution cycles by 75%
• Reduce operating costs by 70% annually

Customers of all sizes can deploy Skytap in a day. Try Skytap for free.

Thank Skytap on Twitter for making ReadWriteWeb possible.

Frequency

Frequency is a free video discovery platform with over 1,000 channels of programming. Our users follow their favorite topics, channels, and videos posted to their Facebook and Twitter networks in one continuous, personalized stream. The Frequency engine also allows users to follow the video streams of their favorite blogs and websites, by automatically extracting videos from their RSS Feeds and assembling them on a personal video page. Even ReadWriteWeb has its own dedicated Frequency channel. With over one million monthly users, Frequency viewers have cumulatively watched over 28 years of video through their personal streams since the site launched in late 2010.

Thank Frequency on Twitter for making ReadWriteWeb possible.

Clickatell

Clickatell has over 22,000 customers utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our SMS gateway offers you wider coverage than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more.

Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs (application programming interfaces) including; HTTP (internet post), SMPP, FTP, XML, SMTP (email to SMS), SOAP and COM Object. Each API has full documentation with sample code where applicable. Learn more about Clickatell here.

Thank Clickatell on Twitter for making ReadWriteWeb possible.

Toopia

Nicolas Koenig is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called Toopia. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. Download the ReadWriteWeb iPhone application here.

Thank Toopia on Twitter for making ReadWriteWeb possible.

The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.

Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's? Drop us a line and let's talk.

Thanks to all our sponsors and our readers for your support!

Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our advertising page or email our COO.

Skip to info about: Web 2.0 Expo: For the builders of the next-generation Web | Alcatel-Lucent: Application developer platform | Medill School of Journalism: Digital journalism programs | BTBuckets: Free personalization and on-site behavioral targeting tool | Zoho Creator: The easiest and fastest way to build custom applications on your own, online | Conduit: The fastest-growing network of web and mobile app publishers | RightScale: A fully automated cloud management platform | Skytap: Cloud solutions for enterprises and ISVs | Android Open: The ultimate Android user group event | Frequency: A personal video service that combs the Web to find and deliver the stuff you're interested in most | Clickatell: SMS provider | Toopia: Our iPhone app developer

Web 2.0 Expo

Web 2.0 Expo is for the builders of the next-generation web: designers, developers, entrepreneurs, marketers, and business strategists. At this fall's event in New York City, we'll reveal the key pieces of the digital economy and the ways you can leverage important ideas for your own success.

Thank Web 2.0 Expo on Twitter for making ReadWriteWeb possible.

Alcatel-Lucent

Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.

With the launch of the Alcatel-Lucent Developer Platform, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.

The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.

Thank Alcatel-Lucent on Twitter for making ReadWriteWeb possible.

Medill School of Journalism

The Medill School of Journalism at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of interactive publishing, or by videography for the small screen. Maybe you are an experienced professional looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.

Thank the Medill School of Journalism on Twitter for making ReadWriteWeb possible.

BTBuckets

BTBuckets is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups. With a simple installation process (a single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.

BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic. Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.

Thank BTBuckets on Twitter for making ReadWriteWeb possible.

Zoho Creator

Zoho Creator is a web based platform that lets users build customized business applications on their own. Zoho Creator is completely non-programmer friendly. It's intuitive drag and drop interface makes it easy for anyone to build apps easily and quickly. It packs a wide range of features including Workflow, Extensive Reports, Analytics, Schedulers, Notifications and more. Sign up for Free!

Thank Zoho Creator on Twitter for making ReadWriteWeb possible.

Conduit

Conduit is the fastest-growing network of web and mobile app publishers with over 260,000 members and their 230 million end-users. The Conduit Network empowers publishers - from global brands to independent developers - to create, exchange and distribute apps, and to collaborate through business partnerships.

Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere from web browsers and Community Toolbars to mobile devices across all platforms. Publishers can distribute and exchange their apps directly, or through the Conduit App Marketplace. Conduit-powered apps enhance engagement, retention and monetization beyond the boundaries of the publisher's website.

With Conduit, global brands including Major League Baseball, Time Warner Cable, Univision, the Chelsea Football Club, Fox News, iVillage, Groupon, Travelocity, and TechCrunch are marketing themselves online - along with hundreds of thousands of small and medium-sized organizations in more than 120 countries around the world. Join the Conduit Network at www.conduit.com.

Thank Conduit on Twitter for making ReadWriteWeb possible.

RightScale

RightScale is the leader in cloud computing management and enables organizations to easily deploy and manage business critical applications across multiple clouds.

Why you'll love RightScale:

• Manage your entire cloud infrastructure from a single dashboard
• Use ServerTemplates™ for dynamic configuration at run-time
• Monitor and scale deployments to meet fluctuating demand
• Clone servers and deployments and modify as needed
• Launch deployments across multiple clouds

Once you create your free account, you'll be able to launch, monitor, and manage a server deployment in the cloud from the Web-based RightScale Dashboard. Try it free!

Thank RightScale on Twitter for making ReadWriteWeb possible.

Skytap

Skytap provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams. Teams are empowered to:

• Create multiple cloud environments in seconds
• Run existing applications without any code changes
• Deploy virtual data centers, take snapshots and collaborate
• Accelerate bug resolution cycles by 75%
• Reduce operating costs by 70% annually

Customers of all sizes can deploy Skytap in a day. Try Skytap for free.

Thank Skytap on Twitter for making ReadWriteWeb possible.

Android Open

The ultimate Android user group event, Android Open happening October 9-11 in San Francisco, is for anyone and everyone who works with Android. For the first time, developers, software engineers, business managers, entrepreneurs, and marketers will come together under one roof to discuss, dissect, and explore all things Android. See the entire schedule of speakers, sessions, and events.

Topics covered at the event include: App Development, Platform Development, and Business & Marketing.

ReadWriteWeb readers save 20% by using discount code READ when you register.

Thank Android Open on Twitter for making ReadWriteWeb possible.

Frequency

Frequency is a free video discovery platform with over 1,000 channels of programming. Our users follow their favorite topics, channels, and videos posted to their Facebook and Twitter networks in one continuous, personalized stream. The Frequency engine also allows users to follow the video streams of their favorite blogs and websites, by automatically extracting videos from their RSS Feeds and assembling them on a personal video page. Even ReadWriteWeb has its own dedicated Frequency channel. With over one million monthly users, Frequency viewers have cumulatively watched over 28 years of video through their personal streams since the site launched in late 2010.

Thank Frequency on Twitter for making ReadWriteWeb possible.

Clickatell

Clickatell has over 22,000 customers utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our SMS gateway offers you wider coverage than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more.

Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs (application programming interfaces) including; HTTP (internet post), SMPP, FTP, XML, SMTP (email to SMS), SOAP and COM Object. Each API has full documentation with sample code where applicable. Learn more about Clickatell here.

Thank Clickatell on Twitter for making ReadWriteWeb possible.

Toopia

Nicolas Koenig is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called Toopia. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. Download the ReadWriteWeb iPhone application here.

Thank Toopia on Twitter for making ReadWriteWeb possible.

The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.

Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's? Drop us a line and let's talk.

Thanks to all our sponsors and our readers for your support!

Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our advertising page or email our COO.

Skip to info about: Web 2.0 Expo: For the builders of the next-generation Web | Alcatel-Lucent: Application developer platform | Medill School of Journalism: Digital journalism programs | BTBuckets: Free personalization and on-site behavioral targeting tool | Zoho Creator: The easiest and fastest way to build custom applications on your own, online | Conduit: The fastest-growing network of web and mobile app publishers | RightScale: A fully automated cloud management platform | Skytap: Cloud solutions for enterprises and ISVs | Android Open: The ultimate Android user group event | Frequency: A personal video service that combs the Web to find and deliver the stuff you're interested in most | Clickatell: SMS provider | Toopia: Our iPhone app developer

Web 2.0 Expo

Web 2.0 Expo is for the builders of the next-generation web: designers, developers, entrepreneurs, marketers, and business strategists. At this fall's event in New York City, we'll reveal the key pieces of the digital economy and the ways you can leverage important ideas for your own success.

Thank Web 2.0 Expo on Twitter for making ReadWriteWeb possible.

Alcatel-Lucent

Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.

With the launch of the Alcatel-Lucent Developer Platform, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.

The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.

Thank Alcatel-Lucent on Twitter for making ReadWriteWeb possible.

Medill School of Journalism

The Medill School of Journalism at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of interactive publishing, or by videography for the small screen. Maybe you are an experienced professional looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.

Thank the Medill School of Journalism on Twitter for making ReadWriteWeb possible.

BTBuckets

BTBuckets is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups. With a simple installation process (a single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.

BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic. Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.

Thank BTBuckets on Twitter for making ReadWriteWeb possible.

Zoho Creator

Zoho Creator is a web based platform that lets users build customized business applications on their own. Zoho Creator is completely non-programmer friendly. It's intuitive drag and drop interface makes it easy for anyone to build apps easily and quickly. It packs a wide range of features including Workflow, Extensive Reports, Analytics, Schedulers, Notifications and more. Sign up for Free!

Thank Zoho Creator on Twitter for making ReadWriteWeb possible.

Conduit

Conduit is the fastest-growing network of web and mobile app publishers with over 260,000 members and their 230 million end-users. The Conduit Network empowers publishers - from global brands to independent developers - to create, exchange and distribute apps, and to collaborate through business partnerships.

Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere from web browsers and Community Toolbars to mobile devices across all platforms. Publishers can distribute and exchange their apps directly, or through the Conduit App Marketplace. Conduit-powered apps enhance engagement, retention and monetization beyond the boundaries of the publisher's website.

With Conduit, global brands including Major League Baseball, Time Warner Cable, Univision, the Chelsea Football Club, Fox News, iVillage, Groupon, Travelocity, and TechCrunch are marketing themselves online - along with hundreds of thousands of small and medium-sized organizations in more than 120 countries around the world. Join the Conduit Network at www.conduit.com.

Thank Conduit on Twitter for making ReadWriteWeb possible.

RightScale

RightScale is the leader in cloud computing management and enables organizations to easily deploy and manage business critical applications across multiple clouds.

Why you'll love RightScale:

• Manage your entire cloud infrastructure from a single dashboard
• Use ServerTemplates™ for dynamic configuration at run-time
• Monitor and scale deployments to meet fluctuating demand
• Clone servers and deployments and modify as needed
• Launch deployments across multiple clouds

Once you create your free account, you'll be able to launch, monitor, and manage a server deployment in the cloud from the Web-based RightScale Dashboard. Try it free!

Thank RightScale on Twitter for making ReadWriteWeb possible.

Skytap

Skytap provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams. Teams are empowered to:

• Create multiple cloud environments in seconds
• Run existing applications without any code changes
• Deploy virtual data centers, take snapshots and collaborate
• Accelerate bug resolution cycles by 75%
• Reduce operating costs by 70% annually

Customers of all sizes can deploy Skytap in a day. Try Skytap for free.

Thank Skytap on Twitter for making ReadWriteWeb possible.

Android Open

The ultimate Android user group event, Android Open happening October 9-11 in San Francisco, is for anyone and everyone who works with Android. For the first time, developers, software engineers, business managers, entrepreneurs, and marketers will come together under one roof to discuss, dissect, and explore all things Android. See the entire schedule of speakers, sessions, and events.

Topics covered at the event include: App Development, Platform Development, and Business & Marketing.

ReadWriteWeb readers save 20% by using discount code READ when you register.

Thank Android Open on Twitter for making ReadWriteWeb possible.

Frequency

Frequency is a free video discovery platform with over 1,000 channels of programming. Our users follow their favorite topics, channels, and videos posted to their Facebook and Twitter networks in one continuous, personalized stream. The Frequency engine also allows users to follow the video streams of their favorite blogs and websites, by automatically extracting videos from their RSS Feeds and assembling them on a personal video page. Even ReadWriteWeb has its own dedicated Frequency channel. With over one million monthly users, Frequency viewers have cumulatively watched over 28 years of video through their personal streams since the site launched in late 2010.

Thank Frequency on Twitter for making ReadWriteWeb possible.

Clickatell

Clickatell has over 22,000 customers utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our SMS gateway offers you wider coverage than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more.

Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs (application programming interfaces) including; HTTP (internet post), SMPP, FTP, XML, SMTP (email to SMS), SOAP and COM Object. Each API has full documentation with sample code where applicable. Learn more about Clickatell here.

Thank Clickatell on Twitter for making ReadWriteWeb possible.

Toopia

Nicolas Koenig is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called Toopia. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. Download the ReadWriteWeb iPhone application here.

Thank Toopia on Twitter for making ReadWriteWeb possible.

The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.

Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's? Drop us a line and let's talk.

Thanks to all our sponsors and our readers for your support!

When it comes to social media, traditional marketers are strangers in a strange land. Despite companies' drive to be more social, a recently released study shows that 40% of a brand's Facebook page fans "unlike" them soon after a promotional campaign ends. And even within the most "liked" fan pages, user engagement is abysmal. Of Eminem's 41.5 million fans, only 575 actively engage with the page.

So how do successful brands keep that 40% happy and coming back? Let's look first at those who go wrong.

It's often not for lack of trying that social campaigns come up short, although we certainly can blame too much misdirected effort. As Joshua Ross of Fleishman Hillard points out, several top brands have abandoned literally dozens of failed social sites since social media came into vogue. On a recent project, he found that a client had close to 150 Facebook pages, over 65 YouTube channels, and 100 Twitter feeds. "Every executive is being asked to define their social media strategy (or just "do something") and the drumbeat is relentless," Ross said.

The go-to "something" for many brands is to offer special deals and freebies in exchange for a "Like" or follow. Although a great place to start, long term success and impressive ROI requires a broader strategy, otherwise fans will take your offerings and run (read: "unlike" or "unfollow"). Ross recommends developing a Social Media Architecture for your brand to bring "harmony, utility, and durability" to a company's online presence.

"One of the inspiring effects of the social web is that it exerts a selection pressure on organizations to return to the days of the neighborhood store, where business was founded on relationships and reputation as much as it was on advertising and brand, where the social contract was as important as the business contract," he said.

Compelling social brands begin with a sense of purpose and thrive because they have something to talk about and share with a natural community (and potential customers). Adidas has mastered this by focusing on several key communities of interest on Facebook: Running, Football, and Fashion.

Ruben Quinones of Path Interactive points to Starbucks as one of the social media marketing leaders we can learn from. At a time when sales started slipping for the first time in history back in 2008, Starbucks launched mystarbucksidea.com, a forum for customers to vent their frustrations, and submit their own ideas to improve the Starbucks experience. Whether it's on Twitter, Facebook, mobile,or their own social network, Starbucks provides the right mix of social that naturally leads to interaction and an improved experience," he said.

Quinones helps brands crack the Facebook feed by focusing on this right mix. "There is some great content out there, but not all of it is intended to be social, while others are not leveraged enough," he said. "And there are those that do a really good job of engaging, but are hurting their cause by broadcasting every single piece of content that comes out of their site along with their other updates. "

A brand's editorial team needs to determine a coherent content strategy to avoid spamming, and thus turning off, followers and fans. Frequency of content is key. "For example, if an organization created a video highlighting a branding initiative, it may not hurt to "broadcast" it via your social channels.

However, if there were 10 pieces of content about this same product launch that was hitting all your channels, then the audience might surrender to messaging fatigue. If that one piece of content was mixed in with several great pieces of content that provided some educational, entertainment, exclusive value to their audience, then that one "broadcast" piece of content would not only be more likely to be viewed, but accepted."

Another essential content consideration: Facebook's EdgeRank. The higher your page's EdgeRank, the more likely it is to show up in a fan's News Feed. Help yourself out by publishing content that encourages interaction: polls, links, photos (users tend to click to see larger versions), and videos. Make sure to update frequently, as posts can get easily lost in the stream of activity.

Quinones, Ross and dozens of other marketing thought leaders will dive deep into these issues and more at the upcoming Web 2.0 Expo New York this October 10-13. Come see them by registering now with code RWW20 to save 20% off all conference passes.

Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our advertising page or email our COO.

Skip to info about: Web 2.0 Expo: For the builders of the next-generation Web | Alcatel-Lucent: Application developer platform | Medill School of Journalism: Digital journalism programs | BTBuckets: Free personalization and on-site behavioral targeting tool | Zoho Creator: The easiest and fastest way to build custom applications on your own, online | Conduit: The fastest-growing network of web and mobile app publishers | RightScale: A fully automated cloud management platform | Skytap: Cloud solutions for enterprises and ISVs | Android Open: The ultimate Android user group event | Frequency: A personal video service that combs the Web to find and deliver the stuff you're interested in most | Clickatell: SMS provider | Toopia: Our iPhone app developer

Web 2.0 Expo

Web 2.0 Expo is for the builders of the next-generation web: designers, developers, entrepreneurs, marketers, and business strategists. At this fall's event in New York City, we'll reveal the key pieces of the digital economy and the ways you can leverage important ideas for your own success.

Thank Web 2.0 Expo on Twitter for making ReadWriteWeb possible.

Alcatel-Lucent

Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.

With the launch of the Alcatel-Lucent Developer Platform, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.

The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.

Thank Alcatel-Lucent on Twitter for making ReadWriteWeb possible.

Medill School of Journalism

The Medill School of Journalism at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of interactive publishing, or by videography for the small screen. Maybe you are an experienced professional looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.

Thank the Medill School of Journalism on Twitter for making ReadWriteWeb possible.

BTBuckets

BTBuckets is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups. With a simple installation process (a single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.

BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic. Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.

Thank BTBuckets on Twitter for making ReadWriteWeb possible.

Zoho Creator

Zoho Creator is a web based platform that lets users build customized business applications on their own. Zoho Creator is completely non-programmer friendly. It's intuitive drag and drop interface makes it easy for anyone to build apps easily and quickly. It packs a wide range of features including Workflow, Extensive Reports, Analytics, Schedulers, Notifications and more. Sign up for Free!

Thank Zoho Creator on Twitter for making ReadWriteWeb possible.

Conduit

Conduit is the fastest-growing network of web and mobile app publishers with over 260,000 members and their 230 million end-users. The Conduit Network empowers publishers - from global brands to independent developers - to create, exchange and distribute apps, and to collaborate through business partnerships.

Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere from web browsers and Community Toolbars to mobile devices across all platforms. Publishers can distribute and exchange their apps directly, or through the Conduit App Marketplace. Conduit-powered apps enhance engagement, retention and monetization beyond the boundaries of the publisher's website.

With Conduit, global brands including Major League Baseball, Time Warner Cable, Univision, the Chelsea Football Club, Fox News, iVillage, Groupon, Travelocity, and TechCrunch are marketing themselves online - along with hundreds of thousands of small and medium-sized organizations in more than 120 countries around the world. Join the Conduit Network at www.conduit.com.

Thank Conduit on Twitter for making ReadWriteWeb possible.

RightScale

RightScale is the leader in cloud computing management and enables organizations to easily deploy and manage business critical applications across multiple clouds.

Why you'll love RightScale:

• Manage your entire cloud infrastructure from a single dashboard
• Use ServerTemplates™ for dynamic configuration at run-time
• Monitor and scale deployments to meet fluctuating demand
• Clone servers and deployments and modify as needed
• Launch deployments across multiple clouds

Once you create your free account, you'll be able to launch, monitor, and manage a server deployment in the cloud from the Web-based RightScale Dashboard. Try it free!

Thank RightScale on Twitter for making ReadWriteWeb possible.

Skytap

Skytap provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams. Teams are empowered to:

• Create multiple cloud environments in seconds
• Run existing applications without any code changes
• Deploy virtual data centers, take snapshots and collaborate
• Accelerate bug resolution cycles by 75%
• Reduce operating costs by 70% annually

Customers of all sizes can deploy Skytap in a day. Try Skytap for free.

Thank Skytap on Twitter for making ReadWriteWeb possible.

Android Open

The ultimate Android user group event, Android Open happening October 9-11 in San Francisco, is for anyone and everyone who works with Android. For the first time, developers, software engineers, business managers, entrepreneurs, and marketers will come together under one roof to discuss, dissect, and explore all things Android. See the entire schedule of speakers, sessions, and events.

Topics covered at the event include: App Development, Platform Development, and Business & Marketing.

ReadWriteWeb readers save 20% by using discount code READ when you register.

Thank Android Open on Twitter for making ReadWriteWeb possible.

Frequency

Frequency is a free video discovery platform with over 1,000 channels of programming. Our users follow their favorite topics, channels, and videos posted to their Facebook and Twitter networks in one continuous, personalized stream. The Frequency engine also allows users to follow the video streams of their favorite blogs and websites, by automatically extracting videos from their RSS Feeds and assembling them on a personal video page. Even ReadWriteWeb has its own dedicated Frequency channel. With over one million monthly users, Frequency viewers have cumulatively watched over 28 years of video through their personal streams since the site launched in late 2010.

Thank Frequency on Twitter for making ReadWriteWeb possible.

Clickatell

Clickatell has over 22,000 customers utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our SMS gateway offers you wider coverage than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more.

Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs (application programming interfaces) including; HTTP (internet post), SMPP, FTP, XML, SMTP (email to SMS), SOAP and COM Object. Each API has full documentation with sample code where applicable. Learn more about Clickatell here.

Thank Clickatell on Twitter for making ReadWriteWeb possible.

Toopia

Nicolas Koenig is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called Toopia. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. Download the ReadWriteWeb iPhone application here.

Thank Toopia on Twitter for making ReadWriteWeb possible.

The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.

Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's? Drop us a line and let's talk.

Thanks to all our sponsors and our readers for your support!

Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our advertising page or email our COO.

Skip to info about:

Web 2.0 Expo: For the builders of the next-generation Web |
Alcatel-Lucent: Application developer platform |
Medill School of Journalism: Digital journalism programs |
BTBuckets: Free personalization and on-site behavioral targeting tool |
Conduit: The fastest-growing network of web and mobile app publishers |
RightScale: A fully automated cloud management platform |
Skytap: Cloud solutions for enterprises and ISVs |
Android Open: The ultimate Android user group event |
Clickatell: SMS provider |
Toopia: Our iPhone app developer

Web 2.0 Expo

Web 2.0 Expo is for the builders of the next-generation web: designers, developers, entrepreneurs, marketers, and business strategists. At this fall's event in New York City, we'll reveal the key pieces of the digital economy and the ways you can leverage important ideas for your own success.

Thank Web 2.0 Expo on Twitter for making ReadWriteWeb possible.

Alcatel-Lucent

Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.

With the launch of the Alcatel-Lucent Developer Platform, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.

The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.

Thank Alcatel-Lucent on Twitter for making ReadWriteWeb possible.

Medill School of Journalism

The Medill School of Journalism at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of interactive publishing, or by videography for the small screen. Maybe you are an experienced professional looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.

Thank the Medill School of Journalism on Twitter for making ReadWriteWeb possible.

BTBuckets

BTBuckets is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups. With a simple installation process (a single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.

BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic. Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.

Thank BTBuckets on Twitter for making ReadWriteWeb possible.

Conduit

Conduit is the fastest-growing network of web and mobile app publishers with over 260,000 members and their 230 million end-users. The Conduit Network empowers publishers - from global brands to independent developers - to create, exchange and distribute apps, and to collaborate through business partnerships.

Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere from web browsers and Community Toolbars to mobile devices across all platforms. Publishers can distribute and exchange their apps directly, or through the Conduit App Marketplace. Conduit-powered apps enhance engagement, retention and monetization beyond the boundaries of the publisher's website.

With Conduit, global brands including Major League Baseball, Time Warner Cable, Univision, the Chelsea Football Club, Fox News, iVillage, Groupon, Travelocity, and TechCrunch are marketing themselves online - along with hundreds of thousands of small and medium-sized organizations in more than 120 countries around the world. Join the Conduit Network at www.conduit.com.

Thank Conduit on Twitter for making ReadWriteWeb possible.

RightScale

RightScale is the leader in cloud computing management and enables organizations to easily deploy and manage business critical applications across multiple clouds.

Why you'll love RightScale:

• Manage your entire cloud infrastructure from a single dashboard
• Use ServerTemplates™ for dynamic configuration at run-time
• Monitor and scale deployments to meet fluctuating demand
• Clone servers and deployments and modify as needed
• Launch deployments across multiple clouds

Once you create your free account, you'll be able to launch, monitor, and manage a server deployment in the cloud from the Web-based RightScale Dashboard. Try it free!

Thank RightScale on Twitter for making ReadWriteWeb possible.

Skytap

Skytap provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams. Teams are empowered to:

• Create multiple cloud environments in seconds
• Run existing applications without any code changes
• Deploy virtual data centers, take snapshots and collaborate
• Accelerate bug resolution cycles by 75%
• Reduce operating costs by 70% annually

Customers of all sizes can deploy Skytap in a day. Try Skytap for free.

Thank Skytap on Twitter for making ReadWriteWeb possible.

Android Open

The ultimate Android user group event, Android Open happening October 9-11 in San Francisco, is for anyone and everyone who works with Android. For the first time, developers, software engineers, business managers, entrepreneurs, and marketers will come together under one roof to discuss, dissect, and explore all things Android. See the entire schedule of speakers, sessions, and events.

Topics covered at the event include: App Development, Platform Development, and Business & Marketing.

ReadWriteWeb readers save 20% by using discount code READ when you register.

Thank Android Open on Twitter for making ReadWriteWeb possible.

Clickatell

Clickatell has over 22,000 customers utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our SMS gateway offers you wider coverage than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more.

Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs (application programming interfaces) including; HTTP (internet post), SMPP, FTP, XML, SMTP (email to SMS), SOAP and COM Object. Each API has full documentation with sample code where applicable. Learn more about Clickatell here.

Thank Clickatell on Twitter for making ReadWriteWeb possible.

Toopia

Nicolas Koenig is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called Toopia. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. Download the ReadWriteWeb iPhone application here.

Thank Toopia on Twitter for making ReadWriteWeb possible.

The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.

Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's? Drop us a line and let's talk.

Thanks to all our sponsors and our readers for your support!

Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our advertising page or email our COO.

Skip to info about: Web 2.0 Expo: For the builders of the next-generation Web | Alcatel-Lucent: Application developer platform | Medill School of Journalism: Digital journalism programs | BTBuckets: Free personalization and on-site behavioral targeting tool | Conduit: The fastest-growing network of web and mobile app publishers | Skytap: Cloud solutions for enterprises and ISVs | Android Open: The ultimate Android user group event | Clickatell: SMS provider | Toopia: Our iPhone app developer

Web 2.0 Expo

Web 2.0 Expo is for the builders of the next-generation web: designers, developers, entrepreneurs, marketers, and business strategists. At this fall's event in New York City, we'll reveal the key pieces of the digital economy and the ways you can leverage important ideas for your own success.

Thank Web 2.0 Expo on Twitter for making ReadWriteWeb possible.

Alcatel-Lucent

Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.

With the launch of the Alcatel-Lucent Developer Platform, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.

The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.

Thank Alcatel-Lucent on Twitter for making ReadWriteWeb possible.

Medill School of Journalism

The Medill School of Journalism at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of interactive publishing, or by videography for the small screen. Maybe you are an experienced professional looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.

Thank the Medill School of Journalism on Twitter for making ReadWriteWeb possible.

BTBuckets

BTBuckets is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups. With a simple installation process (a single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.

BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic. Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.

Thank BTBuckets on Twitter for making ReadWriteWeb possible.

Conduit

Conduit is the fastest-growing network of web and mobile app publishers with over 260,000 members and their 230 million end-users. The Conduit Network empowers publishers - from global brands to independent developers - to create, exchange and distribute apps, and to collaborate through business partnerships.

Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere from web browsers and Community Toolbars to mobile devices across all platforms. Publishers can distribute and exchange their apps directly, or through the Conduit App Marketplace. Conduit-powered apps enhance engagement, retention and monetization beyond the boundaries of the publisher's website.

With Conduit, global brands including Major League Baseball, Time Warner Cable, Univision, the Chelsea Football Club, Fox News, iVillage, Groupon, Travelocity, and TechCrunch are marketing themselves online - along with hundreds of thousands of small and medium-sized organizations in more than 120 countries around the world. Join the Conduit Network at www.conduit.com.

Thank Conduit on Twitter for making ReadWriteWeb possible.

Skytap

Skytap provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams. Teams are empowered to:

• Create multiple cloud environments in seconds
• Run existing applications without any code changes
• Deploy virtual data centers, take snapshots and collaborate
• Accelerate bug resolution cycles by 75%
• Reduce operating costs by 70% annually

Customers of all sizes can deploy Skytap in a day. Try Skytap for free.

Thank Skytap on Twitter for making ReadWriteWeb possible.

Android Open

The ultimate Android user group event, Android Open happening October 9-11 in San Francisco, is for anyone and everyone who works with Android. For the first time, developers, software engineers, business managers, entrepreneurs, and marketers will come together under one roof to discuss, dissect, and explore all things Android. See the entire schedule of speakers, sessions, and events.

Topics covered at the event include: App Development, Platform Development, and Business & Marketing.

ReadWriteWeb readers save 20% by using discount code READ when you register.

Thank Android Open on Twitter for making ReadWriteWeb possible.

Clickatell

Clickatell has over 22,000 customers utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our SMS gateway offers you wider coverage than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more.

Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs (application programming interfaces) including; HTTP (internet post), SMPP, FTP, XML, SMTP (email to SMS), SOAP and COM Object. Each API has full documentation with sample code where applicable. Learn more about Clickatell here.

Thank Clickatell on Twitter for making ReadWriteWeb possible.

Toopia

Nicolas Koenig is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called Toopia. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. Download the ReadWriteWeb iPhone application here.

Thank Toopia on Twitter for making ReadWriteWeb possible.

The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.

Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's? Drop us a line and let's talk.

Thanks to all our sponsors and our readers for your support!