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There has been a lot of noise in tech circles about the upset Tim Tebow and the Denver Broncos pulled off over the Pittsburgh Steelers Sunday night. Tebow's 80-yard pass on the first play of overtime ended up generating 9,420 tweets per second -- the most ever for a sporting event and the third most of all-time.

People tend to get excited every time one of these records fall - already in 2012, the second and third most tweeted about events of all time have been recorded (the start of the New Year in Japan weighed in at 16,127 tweets per second and crashed Twitter's servers). But as I watch stories about each record falling, I can hear the words of my very first editor at the very first newspaper I worked at.

"So what?"

Webscorer is an integrated system for organizing timing-sport races. It includes three components: two different iOS timing apps called Webscorer PRO and FAN and an associated website that provides results posting, online race registration and racer interaction services. You'll need iOS v3.1.3 or later. The iPad versions are optimized for the larger screens, and they are planning on Android versions in the future. It can be used by both fans and by the race organizers in any race where timing determines the winner, such as in cycling, skating, motor sports, or running races.

It is dirt simple to use: you start the clock and then tap the screen as you wish to record a time, and then enter the racer's name. When you want to upload the results, you tap a few other buttons and enter the sport information.

The 4th largest international sporting event in the world kicked off this week in New Zealand. The Rugby World Cup is surpassed in scale only by the soccer World Cup, the Summer Olympics and the Tour de France. Due to New Zealand's time zones, rugby fans all over the world may be relying on the Web to keep up with the action. Given that ReadWriteWeb was founded in New Zealand, it behooves us to provide you with all the details!

In this post we tell you how to monitor the Rugby World Cup online, using a range of impressive official websites and social media accounts.

YouTube is in talks with the National Basketball Association and other major sports leagues about winning the rights to broadcast games live on the internet, a Google executive in charge of partnerships in South Korea has told Business Week. Could Google outbid the major TV networks, who pay hundreds of millions of dollars in multi-year, multi-billion dollar licensing contracts to broadcast major US sports live? It certainly seems possible.

Disney and TNT are currently half-way through 8 year contracts with the NBA for an undisclosed sum that will conclude with the 2015-2016 season. Google began covering live cricket matches in India last year and another company staff member told Business Week's Jun Yang that "It's fair to say that there will be a lot more appealing sports content you'll see on YouTube." Live NBA games though? That would be insane. Such is the nature of the media disruption underway, though, is it not? Update: Staci Kramer at Paid Content got a denial from the NHL and asserts that NBA talks were only regarding broadcast in Asia. If that's the case, that's too bad.

If you're a sports fan, then you know how difficult it can be to keep track of all the games without missing the best ones. Without a room full of screens, it can be all too easy to watch one defensive snoozer while an action packed display of offense is happening on another channel. Or maybe you know the feeling of skipping out on watching a game because you think it will be boring and it turns out to be the one everyone is talking about for the next week.

One startup has decided to make sure you're never "the loser at the water cooler the next day that missed an Instant Classic." With a name your buddy might shout from the other room, "Are You Watching This?!" can make sure you're never that loser and its vision for the future should be exciting for any television viewer, especially sports fans.

The college football championship bowl game between Auburn and Oregon will be played Monday in Arizona and though the serious media coverage is sure to be intense - the trending topic on Twitter has been sponsored by the comedians at The Onion. Specifically by The Onion's new sports video show Onion SportsDome, which will launch the next day as a prime time show on Comedy Central.

"Yes, Onion Sports Network and #SportsDome now own #BCS. Take that, Tostitos" is the text of the sponsored tweet that will sit on top of Twitter conversation about the game tomorrow. The Frito-Lay Tostitos brand corn chips are the official sponsor of the Bowl Championship Series. If it's a social media world, the college football establishment may have just gotten upstaged.

As if the journalism field weren't crowded enough, robot reporters have hit the market with sports statistics company StatSheet's automated sports reporting effort.

Beginning today, nearly 350 Division 1 college basketball teams will receive constant, in-depth coverage of their season in what the company is calling "the world's first network of websites driven entirely by high-quality, automated content".

Cable service Cablevision has stopped broadcasting some of the biggest TV stations in the New York area because it failed to renew its contracts with a number of leading Fox subsidiary stations before the contracts expired this week. Now the Federal Communications Commission (FCC) is calling on the companies to sign a deal and resume broadcasting - and by calling on the companies I mean the FCC is Tweeting, several times an hour, mocking the two companies.

The Major League Baseball playoffs are going on right now and millions of people are unable to watch them due to the contract conflict. The official FCC Twitter account is posting live game updates along with calls on the companies to settle their dispute.

It may come as a surprise to some but augmented reality and the wide world of sports go way back. Glowing hockey pucks and yellow first-down lines on the football field are just a few of the early examples, but today AR is a part of every-day sports broadcasts. More recently, however, AR has begun to make its way into the live sports experience, and an app recently developed by IBM for the U.S. Open Tennis Championships is an excellent example of this transition.

As the popularity of augmented reality (AR) grows and the technology becomes increasingly easier to develop, it is hard to find an area of our every day lives that is not being augmented. Sports have played a large role in the proliferation of AR - you can thank the technology for telling you where the first-down line is on Sunday - and it's being brought right down to field level now with mobile applications. Last weekend during a brief vacation, I played a round of golf and was able to test out Golfscape, an iPhone app that helps golfers determine distances with an AR rangefinder.