stanford - ReadWriteWeb http://www.readwriteweb.com/feeds/tag/stanford en Copyright 2009 Richard MacManus readwriteweb@gmail.com Sun, 22 Nov 2009 08:05:49 -0800 http://www.sixapart.com/movabletype/?v=4.23-en http://blogs.law.harvard.edu/tech/rss The 15th Stanford Accel Symposium Stanford University has produced more entrepreneurs of mega-ventures than any other college. And success breeds success. The money people love to connect with anybody coming out of Stanford, and that helps Stanford get the best students, and so it repeats.

ReadWriteWeb will be reporting from the 15th Stanford Accel Symposium on February 25th. Hosted by Accel (the VC firm that funded Facebook, Etsy, and dozens of other companies we write about here) and Media X at Stanford, the event boasts some big name speakers, such as the CEOs of eBay and WPP.

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Who Will Speak?

The keynote talks will be delivered by:

  • John Donahoe, CEO, eBay Inc.
  • Sir Martin Sorrell, Chairman and CEO, WPP

The speakers and panelists include:

  • Jeremy Allaire, CEO and Founder, Brightcove, Inc.
  • Adam Bain, President of Audience Network, Fox
  • Jim Bankoff, CEO, SB Nation
  • Matthew Barzun, National Finance Team for Barack Obama and former Chief Strategy Officer, CNET Networks, Inc
  • John Battelle, Chairman and CEO, Federated Media
  • Rob Bearden, former President, Jboss; President, Springsource
  • Dave Berman, President of Worldwide Sales and Service, WebEx
  • Tim Cadogan, CEO, OpenX
  • Duke Chung, CEO, Parature
  • Scott Dietzen, SVP of Communications and Products, Yahoo!
  • Curt Hecht, President, Vivaki Nerve Center
  • Chris Hughes, Facebook, and Architect of Obama's Digital Campaign Strategies
  • Bob Muglia, President Server and Tools Business, Microsoft Corp.
  • Raghu Ramakrishnan, Chief Scientist for Audience and Research Fellow at Yahoo, Inc.
  • Mark Read, Strategy Director, WPP
  • Mike Schroepfer, VP Engineering, Facebook
  • Quincy Smith, CEO, CBS Interactive
  • David Thompspn, CEO, Genius Inc., former CMO, WebEx
  • Jayshree Ullal, President and CEO, Arista Networks
  • Zack Urlocker, VP of Products, Sun Microsystems
  • Maynard Webb, CEO, LiveOps; former COO, eBay, Inc.
  • Jeff Weiner, President, LinkedIn; former EIR, Accel Partners

What Will They Talk About?

Here are just some of the topics these big names will cover:

  1. The Obama Administration's Impact on Innovation Sectors
  2. Digital Media Advertiser and Technology Priorities in a Downsizing World
  3. Trends in Data Center Infrastructure and Cloud Computing
  4. Will the Recession Strengthen Open Source or Destroy Profitability?
  5. SaaS Crossing the Chasm: Are We There Yet?

What Questions Would You Ask if You Were There?

Tell us in the comments. We will select the best questions and ask them at the conference and then report on the answers. Please be specific: ask a question that relates to one of the above topics; if you want, choose which panelist you would like us to direct your question to.

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http://www.readwriteweb.com/archives/15th_stanford_accel_symposium.php http://www.readwriteweb.com/archives/15th_stanford_accel_symposium.php Conferences Tue, 10 Feb 2009 04:00:00 -0800 Bernard Lunn
Embed Ads In User-Generated Videos With ZunaVision During the U.S. presidential elections, one of the campaigning methods which got a lot of attention was President-Elect Obama's in-game billboard ad inserted into the Xbox 360 racing game, Burnout Paradise. Now a similar technology for embedding images is making its way into online, user-gen video. Instead of pre-rolls, post-rolls, or overlays, this technology allows for inserted images to be rendered onto any planar surface in a video, whether wall, floor, or ceiling. Oh, and they don't have to be images, either - the technology supports embedding videos within your videos, too.

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A group of Stanford University researchers specializing in artificial intelligence, Saxena and Siddharth Batra, and Assistant Professor Andrew Ng, created this new technology they're calling ZunaVision. The embedding technology is driven by an algorithm that first analyzes the video while paying close attention to the section of the scene where the image or video will be embedded. It then subtly alters the color, texture, and lighting of the embedded object to better fit it in with the surroundings. As other objects pass in front of the embed, it disappears from view and as the camera pans and zooms, the algorithm shape-shifts the object accordingly. The appropriate shadows are also added for a more realistic feel. The end result is an embed that looks as if it was there all along, instead of being some obvious insert or overlay that is clearly not a part of the scene.

This type of technology is nothing new to the big Hollywood studios - they've been using similar methods for years in order to do special effects. Until now, however, there hasn't been a way for people to perform these kinds of advanced video edits without investing serious money into professional video editing software. But with ZunaVision , anyone and everyone can accomplish this same task in minutes, with only a click of the mouse.

Revolutionizing Video Ads?

Videographers are already thinking of creative and imaginative ways to use this technology to liven up their videos and amateur films, but the real financial potential of ZunaVision lies in advertising. With ZunaVision, anyone with a video camera could potentially earn money by agreeing to place corporate logos or ads within their videos before uploading them to the internet. That could be a hugely successful venture if the technology was adopted by Google, for example, to become the "AdSense for Video" and integrated with their video-sharing site YouTube.

At the moment, YouTube is experimenting with different methods of monetization, including overlay ads on embeds, post-roll ads, and allowing publishers to bid for sponsored placement of their videos on the site. These methodologies are still too new to provide any conclusive data as to their success just yet. ZunaVision seems to be just as promising, if not more so, than any of these current experiments.

The ZunaVision site features several example of these in-video embeds, which you can see here - there are well over a hundred examples of both user-gen videos and clips from TV and film that demonstrate the technology's potential.

You can sign up and try ZunaVision for yourself by clicking here.

Image Credit, L.A. Cicero, Standford

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http://www.readwriteweb.com/archives/embed_ads_in_user-generated_videos_with_zunavision.php http://www.readwriteweb.com/archives/embed_ads_in_user-generated_videos_with_zunavision.php Products Wed, 26 Nov 2008 07:30:00 -0800 Sarah Perez
What Stanford Learned Building Facebook Apps Dr. BJ Fogg and Dave McClure taught a class last semester at Stanford on Building Facebook Applications. In 10 weeks, the 80 students had created 50+ applications and in total had over 20 Million installs - with 5 having more than 1 million users. At today's Graphing Social Patterns conference, BJ and his two teacher assistants shared 10 tips they learned from the experience. Here they are:

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  • It's never too late to create a winning app
  • Simplicity & clarity are key to app success
  • Aim for speed & flexibility in launch and iterations
  • Community cooperation leads to success (in other words, the most successful students shared the most)
  • Individual opinion about apps are worthless, you need to get out there and see what happens
  • Copying success is a cheap / fast way to succeed
  • Metrics do matter, but today's tools are too weak
  • You CAN learn to create a winning app
  • Success comes from the CHAOS / CONTROL Cycle
  • Mass Interpersonal Persuasion is finally here
  • We would love to hear any other tips, from those of you who have created your own Facebook apps. Please leave a comment below.

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    http://www.readwriteweb.com/archives/what_stanford_learned_building_facebook_apps.php http://www.readwriteweb.com/archives/what_stanford_learned_building_facebook_apps.php Facebook Mon, 03 Mar 2008 18:27:48 -0800 Sean Ammirati