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Everyone is looking to Hulu as the future of Internet TV. The joint venture between several major networks, Hulu delivers free, ad-supported programming via online streams - an untested model for long-term profitability, at least when it comes to television.

While consumers have been enjoying the service since its launch in 2007, happily watching free TV shows and movies over their PCs and even their TV sets thanks to Media Center plugins and other unofficial hacks, the company itself is still trying to navigate this new online landscape and effectively monetize their content. Now recent statements by a News Corp exec have people wondering: can Hulu make the ad-supported model work? Or does the company have other plans?

During yesterday's Q3 earnings call, Netflix CEO Reed Hastings revealed the company's plans to launch a streaming-only service which will allow users to watch movies via their PCs without having to sign up for the DVD-by-mail portion of the Netflix service. Unfortunately, this new streaming-only option won't be available to any Netflix subscribers in the U.S. Instead, it's a part of the company's new international efforts which will launch in the second half of 2010, starting off small in one market then expanding into other countries one-by-one.

In a surprisingly candid post on Spotify's blog, company co-founder Daniel Ek recently shared his thoughts about where the popular streaming music company stands today and where he hopes it can go in the future. The main point of his post was to clarify that Spotify, despite being a media darling these days, is nowhere near becoming a sustainable company with a stable revenue model. However, that's their end goal, Ek says, and they're in it "for the long haul" with no intention of simply "flipping" the company after the hype reaches its crescendo. But in the meantime, the company struggles with the exorbitant per-play fees enforced by the music industry while not finding success with an ad-supported model.

Early this morning Yahoo CEO Carol Bartz rang the NASDAQ opening bell in honor of her efforts at New York's Advertising week. Said Bartz, "Yahoo is where half a billion people come every month. They come to be entertained, they come to be informed, they come to talk to their friends and their business associates. In other words, Yahoo is the center of people's lives. That is what we are." Bartz's words are significant as the company is expected to unveil a $100 million dollar "It's You!" campaign tomorrow morning.