studies
9 result(s) displayed (1 - 9 of 9):
iPad Users Scroll More Google Search Results Than PC Users
In the still nascent tablet market, research is ongoing about how consumers interact with this new computing medium. Whether it is how users interact with tablet magazines or how much time they spend using various apps, there is still a lot to learn.
Advertising network Chitika released a study today showing that when perusing Google search results, users are more likely to scroll past the first couple of results than they are from a PC. The study showed that 20% of iPad users click the top search result in Google, a decline from the 34% who do so from a personal computer.
How Do Public Cloud Early Adopters Think About Cloud Computing?
Cloud management company Appirio, seeing that most surveys on the subject of cloud computing focused on the industry as a whole, sponsored a survey of public cloud early adopters to see how they view the state of the public cloud. The results are quite interesting. Early adopters are downplaying problems like security risks, vendor lock-in and availability and reporting a change in the role of IT.
Do Too Many Friend Connections Harm Unique Thinking?
Does having too many friends in online social networks make radical, innovative thinking harder to develop and foster group-think instead? That's the conclusion of one scientist contributing to a recent issue of Science magazine, but we're not so sure.
Viktor Mayer-Schönberger, director of the Information + Innovation Policy Research Center at the National University of Singapore, argues that "the over-abundance of connections through which information travels reduces diversity and keeps radical ideas from taking hold."
Casual Internet Use Is Good for Kids, 3 Year Study Concludes
The ways young people use the internet everyday are transforming learning in ways that adults often fail to understand but represent major new opportunities that need to be taken advantage of by supportive educators. 
That's the conclusion of a major new study by 28 researchers over three years released today by the University of California at Berkley and the MacArthur Foundation.
Titled "Living and Learning With New Media," the study articulates the value of social networking, text messaging and other forms of new media use better than anything we've seen yet. It's a major contribution to our understanding of the new web and the way it impacts the world at large.
Which Twitter-clone Should Your Company Consider?
Twitter. It's either the stupidest thing on the internet or it's an essential tool in your workday. Most people feel one way or the other about the service and the biggest indicator of which direction anyone goes is whether they've spent more or less than a full day learning how to use the service.
For the scores of people now convinced that a group micromessaging service like Twitter can be powerfully useful, there are few prospects as interesting as the use of such a tool at work - for work. There are lots of different software options, though, and it's hard to know which one to select. Enter a new report from Pistachio Consulting, topic area experts and providers of an excellent new report on the options.
Study Confirms Our New "Connectedness" Is A Mixed Blessing
To all those who feared that technology pulls people apart, a new report from the Pew Internet & American Life Project on the American family reveals the opposite is true: today's families are more connected than ever. However, this always-on interaction with technology has a darker side too...one which leads to higher stress and less satisfaction with both family and leisure time. In reviewing the data, we discover that technology is really both a blessing and a curse.
Back to School: 10 Great Web Apps for College Students
For a lot of college students, the new semester is just around the corner. Last year, we created a long list of great Web 2.0 tools that we thought would be helpful for college students.
But given how fast things develop on the web, we thought we would revisit this topic again this year and look at some of the most useful Web 2.0 tools that have the potential to help students do better in school, collaborate with their fellow students, and save them time.
Men Around the World Access the Mobile Web Almost 10X as Much as Women, Study Says
Popular mobile browser provider Opera released a demographic report about their users today that provides some valuable, if sometimes unsurprising, insights into just who is accessing the web on their mobile phones. The two primary take-aways: 88.1% of people using the mobile Web around the world are male and most people using Opera Mini are between the ages of 18-27
Those big conclusions may be relatively unsurprising but the study also includes a number of other tidbits that might be news to you, as they were to us. It's a really interesting snapshot of different cultural contexts and technology use patterns.
Study: 6% of People Online Contribute 50% of Display Ad Clicks
Though unsurprising, a new study released today by a consortium of big players in advertising found hard numbers to back up what you might have guessed. Specifically, that only 6% of people online are contributing 50% of the clicks to display advertisements. Starcom USA, behavioral targeting network Tacoda and comScore performed the study.
Those people who click heavily have a number of other characteristics of note. "Heavy clickers skew towards Internet users between the ages of 25-44 and households with an income under $40,000," the study said, and they "are also relatively more likely to visit auctions, gambling, and career services sites – a markedly different surfing pattern than non-clickers."
Movable Type search results powered by Fast Search
