ReadWriteWeb

Just ask the man who signs my paychecks... or at least, go back to October 2007 and ask Richard MacManus, the founder and EIC of this publication. He would tell you directly and succinctly that ReadWriteWeb is not a blog. That is, by the definition of that time, it's not a one-man show. "ReadWriteWeb has evolved," Richard wrote at the time, "into something different than a blog, which is traditionally thought of as the voice of a single person."

Over the years, the complaints I've received from readers (we all receive some) center around the notion of bias - a tendency to interpret a story with the appearance of a certain slant or, perhaps more accurately, from an angle somewhat askew from the angle most others use in their interpretations. If a blog were truly by and about one person, then the appearance of bias would be impossible to avoid. Typically with publications, it is plurality that enables the reader to see the complete picture of subject matter. Plurality, for any organization, requires organization. And at a time when the Web publishing industry's definition of what we do evolves faster than our ability to do it, organization has been difficult to achieve.

The Web publishing world was saddened to wake up this morning to the news from three nights earlier, repeated from a presumably reputable source, of the passing of the Golden Age of Tech Blogging. The Age apparently succumbed to complications following a series of seismic shifts in the industry, brought on by corporate media interests who, despite all evidence to the contrary, continue to believe they can make money publishing blogs.

Casualties include various editors for some of the industry's most renowned publications for several weeks running, who have evidently been hired by identically-sounding media firms to produce similar-looking publications, with equally ambiguous editorial responsibilities.

Earlier this week on his personal blog, one of Google's product management directors, Hunter Walk, posted a very interesting sampling of responses from technology journalists about the broad question of whether they are receiving the level of journalism from our business that they deserve. I found it very interesting that a product manager from any company was able to reveal at least as much, if not more, about the folks who usually interview him than they reveal about his company.

The emerging theme from the journalists' responses was distinct exasperation and frustration with the level of interest that you, their reader, have demonstrated in their product. It's getting "harder... to convince people to read these stories" on broader subjects like piracy, said one. Another remarked, "I wish more people cared about" the very topic on which his publication was founded (you'll know the one I mean), and which you would think his livelihood is based. And a third went so far as to blame readers for being interested in the wrong things, saying, "I am dismayed every day by the crap that people seem to find worthy of page views."

Earlier today we published an analysis of the top traffic drivers in social media, based on data from Web analytics company Woopra. The biggest traffic driver was StumbleUpon (51%), followed by Digg (30%), Hacker News (12%) and Reddit (5%). Surprisingly, tech news community Slashdot was not in the list of top referrers. In fact, according to Woopra CEO John Pozadzides, Slashdot "drives close to 0% of traffic to the sites Woopra measures." (emphasis ours)

Why is Slashdot almost irrelevant to the social media community? It used to be the biggest driver of traffic to tech web sites, but now it hardly delivers any traffic at all to them. We explore some of the reasons, including input from our own community.

It's been nearly 4 years since news aggregation site Techmeme (or tech.memeorandum, as it was called back then) launched to the world. Since then it's grown to be the leading aggregator of tech news in the blogosphere. There have been no shortage of pretenders to the throne over the years, particularly from startups hoping to crack the elusive "personalization" nut. What could be better than a personalized, automatically filtered page of news for you to peruse over your coffee each day? However Techmeme founder, Gabe Rivera, has been consistently skeptical of personalized news over the years, claiming that it's too hard a problem.

Love it or hate it, but there's no arguing that the go-to aggregator for finding the top tech news of the day all on one page is none other than the news portal Techmeme. It's the site that catches you up when you get behind, lets you know what happened while you slept, and tracks the buzz (and yes, the echoes, too) of the tech blogosphere. Other competitors exist, but no one - not even Google - seems to be able to compete.

So why even bother covering yet another Techmeme wannabe? Because competition is important. Techmeme may do a great job, but innovation can still be found elsewhere.