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Part New Tech, part Tech Set, all Southern California, the Twiistup events are a product of the rampantly blossoming Los Angeles tech scene. They combine an admixture of micro- and mainstream celebrity with Hollywood production values in over-the-top glam settings for photo opportunities any tech hipster would die for.

Mike Macadaan started Twiistup two years ago when he was a UX/design creative executive at AOL. When he moved from NorCal to SoCal, he started the event to make friends and networking connections, not planning on growing the event beyond the initial two instances. Instead of just concocting another mixer, he added a few twists, and Twiistup gained popularity and a hundred or so attendees with each occurrence.