ReadWriteWeb

Last month we began a series of posts about "new logistics" with an overview of how companies can leverage Web-based tools for international marketing. These days, with the power of the Web and related technologies, logistics encompasses so much more than just moving widgets from point to A to point B. The new logistics provides sustainability and efficiency, and international marketing is just one part of this revolution.

Over the next several weeks, we will be showcasing many of the other ways the Web is untangling logistical nightmares for companies large and small. Here's a look at what to expect as we explore the rapidly evolving global choreography of goods and information.

Forrester Research just released its annual survey of American technology adoption, this time focusing on the generational divide. The findings, which arose from a survey of over 37,000 participants, reveal that when it comes to the adoption of digital tools and technology, the generation gap still exists, with Generation Xers and Yers far ahead of both Boomers and Seniors.

The report delves into everything from mobile use to media consumption and PCs to social networking. The takeaway, says Forrester, is that Gen Y "lives and breathes" a digital social life, Gen Xers are masters of the functional benefits of technology, but those older are much more reserved in nearly all areas.

Researchers at Stanford University have just made a major breakthrough that may impact the technology industry for years to come: they've built a better battery. The project, an attempt to use lithium-sulfur in place of the lithium-ion technology that is used in batteries today, has been in development since 2007. Recently, the scientists' efforts were rewarded when they created a battery that lasts four times as long as its lithium-ion counterparts while also having the benefit of being "significantly safer" than today's batteries which occasionally explode after short-circuiting.

Although still a ways off from commercial viability (and availability), the lithium-sulfur batteries promise advances like 80% more capacity, 10 times the power density and, theoretically, the ability to last four times as long as modern batteries.

At the last Twiistup event, on a panel with diehard Los Angeles entrepreneurs and investors Yammer CEO David Sacks explained that Southern Californians wouldn't need to have a panel on Los Angeles startups if it really did receive the same recognition and credit as Silicon Valley. This week the Bay Area is hosting two women in tech events including yesterday's Girls in Tech Catalyst Conference and upcoming weekend event She's Geeky. While both events feature major industry leaders, I can't help wondering if a separate conference for women is akin to the separate panel for Southern Californians.

Forget losing weight or finding the perfect life partner: All we want to do is make 2010 the biggest geek-out year ever.

The ReadWriteWeb crew have collectively planned to take over the world next year by honing our nerd super-powers. From programming in Python to building AI houses, we've resolved to be smarter, more curious, more technical and way geekier than we were last year. Read our resolutions, and definitely let us know what you plan to do to be the best geek you can be in 2010.

Facebook's getting its own movie, Ashton Kutcher is the social web's unpaid spokesman and now NBC is launching a show dedicated to mobile apps.

What's the world coming to? Call me old fashioned, but where I come from, a geek is a geek and a mainstream actor with an iPhone is still just a mainstream actor with an iPhone. The Oprahtization of technology is at least a bit demeaning, from my point of view. Sure, this trend brings exposure to our heroic exploits, but it's often done through stereotypes about geeks and an air of naïveté about how technology really works. What do you think? Am I being a curmudgeon? Is all this mainstream-tech integration really a good thing?

The ways to grow a tech startup company are outnumbered only by the ways to skin a cat.

In between multiple rounds of venture capital from investment groups and skin-of-your-teeth bootstrapping, there exists an ecosystem of organizations designed to grow startups with a mixture of business acceleration, development assistance, small rounds of funding (usually just enough to keep Top Ramen on the table), and general advisement. Each organization has its own trademark way of doing things, and here are five that we find fascinating.

During a talk at the New England Database Day conference at the Massachusetts Institute of Technology, Google's Alon Halevy admitted that the search giant has "not been doing a good job" presenting the structured data found on the web to its users. By "structured data," Halevy was referring to the databases of the "deep web" - those internet resources that sit behind forms and site-specific search boxes, unable to be indexed through passive means.