technorati
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The Most Influential Websites in the World: Wikipedia #1, Twitter #4 With a Bullet
A year ago we profiled an oddly-named service called ://URLFAN, which we concluded was a good 'Influence Index' for the Web. ://URLFAN ranks websites by popularity, based on blog mentions. Unlike analytics services like Alexa or Compete, ://URLFAN doesn't measure website traffic. It's similar to Technorati, only ://URLFAN ranks all websites and not just blogs.
We noted in our original review that ://URLFAN's ranking list will inevitably be biased towards users of social media - and in particular bloggers. That's a relatively small proportion of the world, however we think it's still a useful index because social media users are highly influential. With that in mind, which websites are currently ranked the most influential on the Web?
As Technorati Falters, PostRank Launches New Blog Ranking Tools
Social media analytics firm PostRank has released two Application Programming Interfaces (APIs) that will alow developers to track reader engagement in any group of blogs or around any single link with just 15 seconds of latency. Technorati's announcement last week that it is scaling back and changing its blog ranking activities, and putting new emphasis on in its blog advertising network, prompted PostRank to launch their APIs now.
The same API used for ranking by the AdAge 150 and the Atlantic Monthly's new political blogger leaderboard is thus now generally available. Determining the most-closely watched bloggers on niche topics is something a lot of people want to do for a wide variety of reasons - when that determination can be made programatically you can jump into the center of a conversation quickly.
Would You Moonlight for Technorati?
Once considered the leading search engine for blog-related queries, Technorati has fallen by the wayside in recent years. With no known strategy around new forms of media, the company quickly began to lose ground as Twitter and other conversational tools grew in popularity. In early July when the company launched Twittorati, it already seemed too late. However, in a surprising move, Technorati is switching gears again with an invitation for writers to join the Technorati blogging network.
Technorati Launches Twittorati: Top Tweets from Blogosphere
Technorati, the world's first blog search engine, just unveiled Twittorati - a site where the top 100 bloggers' tweets are featured and analyzed. The service allows users to view the links most tweeted as well as displays Technorati's original concept of showcasing the Internet's top trafficked blogs and content from its contributors. One interesting component of the site is the fact that users can view the pictures shared by today's Twitter and blogging elite.
Technorati Retiring Old Crawler
According to a post on the Technorati blog today, the original blog search engine is in the process of replacing its old crawler with a new design in an attempt to track and index the blogosphere more efficiently.
While the company has been working on this new infrastructure for over six months and the larger blog platforms have been using the new crawler for some time, Technorati expects to see all blogs utilizing the new crawler by the end of next week.
The State of Blog Search, 2009
What blog search engine should you use? That depends on your needs.
In order to join a conversation, you've got to be able to find it first. Three years ago "blog search" was expected to be a booming industry, startups left and right developed different technologies and more than a few raised millions of dollars to help users search the part of the web made up of blogs. These days no one thinks consumer-market blog search is a serious business, but many of us still have a need to limit searches to blogs. What should we do? ReadWriteWeb offers some recommendations and an assessment of the state of the industry below.
Comparing Six Ways to Identify Top Blogs in Any Niche
In the early days of blogging you could go to the Technorati Blog Index, enter some identifying terms for a particular niche topic and discover what the top blogs were in the field.
Identifying top niche blogs is invaluable knowledge for anyone wanting to enter, study or market to people in a particular field. It's one of the fastest and most effective ways to learn the lay of the land and get involved in the community of successful artists, real estate agents or 4-H club leaders using social media. I've been seeing a lot of demand for this information lately so I thought I'd write up some quick pros and cons of the options I'm familiar with. Perhaps you'll add some of your own favorite methods in comments.
://URLFAN - Perhaps The Best Influence Index on The Web
://URLFAN is an indexing service which ranks websites by popularity, based on blog mentions. It's been around for a while, but we think it's reached the point now where it's a very useful tool to measure influence on the Internet. ://URLFAN is similar to Alexa and its measurement of popularity is reminiscent of Google's PageRank. ://URLFAN also has similarities to Technorati, except that instead of indexing just blogs - ://URLFAN indexes all websites.
Technorati Acquires AdEngage - Launches Self-Service Advertising Network
Blog search engine Technorati today announced that it has acquired AdEngage, a small, Los Angeles-based online advertising network. Technorati launched its own ad network in June, but focused mostly on large, high-traffic sites. Now, Technorati will release a new advertising network on top of the AdEngage platform which will be open to all publishers who fulfill Technorati's basic quality standards. AdEngage will continue to exist as a standalone business, while the newly created Technorati Engage will focus only on blogs and social media sites.
Iterend: New Blog Search Engine with Potential (Invites)
Iterend, a new blog search and discovery engine, is entering a highly competitive market. It competes with Technorati, Google's Blog Search, Sphere, Icerocket, and many other smaller players. Iterend is trying to differentiate itself from the competition by putting a stronger focus on tracking memes, clustering results, and using tag clouds for navigation. While we mostly like Iterend's design and feature set, the search engine itself is not very useful yet, as the crawler is extremely slow and the index often only reflects stories that are more than 20 hours old.
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