technorati media
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Technorati Acquires AdEngage - Launches Self-Service Advertising Network
Blog search engine Technorati today announced that it has acquired AdEngage, a small, Los Angeles-based online advertising network. Technorati launched its own ad network in June, but focused mostly on large, high-traffic sites. Now, Technorati will release a new advertising network on top of the AdEngage platform which will be open to all publishers who fulfill Technorati's basic quality standards. AdEngage will continue to exist as a standalone business, while the newly created Technorati Engage will focus only on blogs and social media sites.
Long Tail Ad Network Makes Sense for Technorati
Last week, when we heard that Technorati had raised another $7.5 million, bringing their total raised to $30 million, we asked you what blog search engine you use. 41% of you answered Technorati, but it was clear that Google Blog Search has cut into Technorati's marketshare, and some commenters said that they didn't have a need for a dedicated blog search -- Google worked just fine. This morning, Technorati expanded beyond the business of blog search to blog advertising with the launch of Technorati Media.
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