threadless - ReadWriteWeb http://www.readwriteweb.com/feeds/tag/threadless en Copyright 2012 Richard MacManus readwriteweb@gmail.com Wed, 15 Feb 2012 14:45:00 -0800 http://www.sixapart.com/movabletype/?v=4.35-en http://blogs.law.harvard.edu/tech/rss VIDEO: Threadless on Building "Brand Love" Through Social Media Bob Nanna of Threadless, the online superpower that capitalizes brilliantly on hipster T-shirt culture, takes a moment at the company's Chicago, Illinois, headquarters to talk about how employees have used social media to build and grow "brand love," a bleeding-edge, white-hot marketing term I just invented.

From CRM via Twitter to Facebook live video contests, the folks at Threadless have knocked online engagement out of the park and created a community around a brand while building a great reputation for responsiveness. Watch on and be schooled.

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Catch a whiff of the Threadless social aroma on their Twitter and Facebook pages.

]]> Discuss]]> http://www.readwriteweb.com/archives/video_threadless_on_building_brand_love_through_so.php http://www.readwriteweb.com/archives/video_threadless_on_building_brand_love_through_so.php Social Web Tue, 12 May 2009 04:30:00 -0800 Jolie O'Dell