Typically, online episodes contain between 2 and 3 minutes of advertisements while traditional television broadcasts contain roughly 20 minutes for each hour. While the difference in time for ads between TV and online is significant, online ads have been found to be more effective despite being run less frequently. Therefore, it only makes sense that broadcast networks want to increase their online ads.

ABC isn't the only network making shifts in online ads for viewing television episodes. Just recently, Cartoon Network announced it would also be increasing ad numbers for online video, and other networks are pulling away from stream aggregators like Hulu to have better control over the ads and revenue.

When Hulu and Comedy Central could not agree on revenue splits, the cable channel chose to remove two of the most popular Internet generation television shows - The Daily Show and The Colbert Report. Instead, Comedy Central is only allowing viewers to watch these shows on the network's homepage. Could other networks follow in their footsteps in hopes of gaining more control over advertisements?

Currently, ABC still allows viewers to watch shows both at its homepage and on Hulu, but if it sees decent returns from doubling its ads, it may not hesitate to remove its content from the aggregator. While "Hulu" is becoming a household word for "online video" in the same way "TiVo" and "Kleenex" have evolved to mean "record" and "tissue," other devices and services are still vying for competition. With set top boxes like the Roku and free services like Boxee, there are plenty of options for networks to syndicate their content and control their advertising.

Kwiry - an SMS-based service designed to simplify mobile tasks - has just announced a feature that plays right into that mindset: allowing you to control your TiVo remotely via SMS.

To date, your best option was sprinting to the nearest laptop with wireless access to use the TiVo Web interface or using your mobile browser to hit the TiVo mobile site - if you had enough connectivity. But browsing the Web from even the best mobile device is relatively data-intensive - and therefore time-consuming - when compared to sending a text message.

With Kwiry, saving that show is as simple as sending a text. Once you're signed up for Kwiry and configured the service, simply text the keyword "tivo" plus the name of the program - like, say, Flight of the Conchords - to 59479. That's it. You're done. Kwiry will add it to your TiVo shows. It's hard to imagine controlling TiVo from afar could be any easier - save for an Internet Brain Implant.

Texting your TiVo is only one of the features of this release. The new version of Kwiry also introduces the ability to access Yelp reviews and send your virtual business card to an email contact, all using simple text messages. The service has also integrated Facebook Connect, enabling users to share Kwiry data with their friends on Facebook - and allowing new users to easily establish accounts using their Facebook credentials.

These new features join a gamut of functionality already available in the service. And they sit quite nicely alongside features like adding movies to your Netflix queue and products to your Amazon Wish List.

As someone who is often on the move and who has come to rely on Evernote as a second brain, I see this type of immediate access to - and control of - services from a mobile handset extremely appealing. Not to mention that, with the ever increasing speed of our lives, having the ability to get small things done when and where you can is often the key to remaining sane. Kwiry appears to be adding a number of features that promise that grasp on sanity will remain strong.

Kwiry is a free service, although your carrier's typical SMS charges apply. To test drive the beta TiVo service or any of the other services offered, visit Kwiry.

This week Hulu - the online video project from Newscorp and NBC/Universal, with participation by Sony, MGM and others (our previous coverage) - launched to the general public in the United States. It's been in private beta nearly five months, wrote Dan Langendorf at last100.

Joost makes live-streaming video available, starting with March Madness

Joost, the Internet TV service, is making live-streaming video available through an update to its desktop client. Joost has landed a deal with one of its investors, CBS, to stream live and relatively ad-free NCAA Men’s Basketball Championship games. The new Joost client — for the PC and Intel Macs only — was made available for download this week and is needed to access live streaming. Joost began looking into adding “live television” back in October.

TiVo continues expansion, adds YouTube to “television services” lineup

It seems a bit late, but the important thing is that TiVo keeps improving its “television services” offering. This time, TiVo is adding YouTube to its ever-expanding lineup.

TiVo’s partnership with YouTube will deliver Web video directly to user’s televisions. The catch is to get YouTube content you must own the latest TiVo HD and TiVo Series3 models.

Check out more Internet TV news from last100, our digital lifestyle blog covering Internet TV, digital music, Mobile Web and more. You can subscribe to last100 here.

Read about SlingCatcher and much more from CES at last100.