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ActionThis, a Wellington, New Zealand based startup, today launched a "Get Things Done" task management app. It enables people to create and track project management items and tasks, either using a browser interface (free) or within Microsoft Outlook (premium, subscription-based). Note that at the bottom of this post, there is a special offer for R/WW readers - 1,000 free Premium accounts.

Seeing as we live in the same city, last week I caught up with ActionThis CEO Ed Robinson and Chief Marketing Officer Tim Howell, to get a demo of the product and see where it's headed. As a side note, it's worth noting that ActionThis isn't the only web-based task management app in town - PlanHQ is another Wellington-based startup offering a similar product (I met both startups on the same day). However the two products tackle different niches - I'll explore PlanHQ in an upcoming post.

Crowded Market - What's the Differentiator?

ActionThis is going after a global market - and it's very crowded. 37Signals for example offers Basecamp, which tracks tasks online too. But everyone has their favorite. In August, Josh Catone wrote that his favorite is The Online CEO. You can take your pick of online To Do list products - SolutionWatch listed 25 of them last year. So what differentiates ActionThis? It actually has a very good one - it neatly integrates with Microsoft Outlook, which millions of people already use for task management. What's more, integration with Microsoft Project and Windows Mobile are coming soon.