true fans
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Another Free Album from NIN - Is Free the New Price of Music?
It was just a couple of months ago that Nine Inch Nails released part of their new album for free on BitTorrent and via their web site. The rest of the album, the band sold as a $5 download, a $10 double CD, and pricier "deluxe" packages. Doing this, the band reportedly pulled in $750,000 in the first three days. Yesterday, NIN released a new single free on Facebook with the promise of a "surprise" today on their web site. That surprise? Their entire new album, The Slip, is available as a free download on nin.com and streaming on iLike.
There's Plently of Value in Awareness
There was a lot of chatter over the weekend about folk punk rocker Billy Bragg's New York Times editorial where he argues that music artists who uploaded material to social network Bebo were entitled to a cut of the site's $850 million sale price. Because bebo owes much of its success to becoming an indy music hub, that seems reasonable, right? Bragg says this is a case of artists’ rights. Certainly, artists deserve to be compensated for their work, but if you willfully put it online for free, can you really lay claim to revenue later that was never part of the argreement?
Success in the Long Tail Depends on "True Fans"
The always interesting Kevin Kelly published a long post yesterday detailing how any artist -- musical or otherwise -- can make money operating in the long tail. His idea centers around finding 1,000 "true fans," which he defines as people who will do anything to support what you do. Once you've acquired your following of true fans, says Kelly, making a living is doable.
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