ReadWriteWeb

I always looked forward to seeing new "I'm a Mac - I'm a PC" ads on television. As a long-time Mac fan and a marketing pro, I really admired these spots. They were smart and edgy, yet friendly. They were fun. They differentiated Macs from PCs. From a marketing perspective, they were appropriate to Apple's David fighting Microsoft's Goliath. And they worked really well, perhaps better than any other mass-market technology product ads.

Now I wince every time I see a new one, hoping its smug attitude and condescending tone doesn't go too far.