ReadWriteWeb

A few weeks ago, we wrote about Twimailer, a third-party Twitter tool similar to Topify, that aims to make Twitter's email notifications more useful. Now, however, we read that Twimailer was quietly sold and acquired early last month, and that the current owner is already trying to sell the service. According to Topify's Arik Fraimovich and Ouriel Ohayon, the new owner approached Topify, but the company turned down the offer to acquire its competitor, not in the least because Twimailer's own Twitter account has been closed, and because a lot of users have been complaining about the service.

Beta service Topify hopes to make managing your Twitter contacts easier both by enhancing your new follower emails with additional information, and enabling email direct message replies. Similar to another service we reported on last week, Topify distinguishes itself by taking a multi-pronged approach to making email your new Twitter control center.

Twimailer is a new service that provides a simple, yet extremely useful function: It enhances the standard Twitter email notification with lots of good information on the new follower including recent tweets, follower and following stats, and more. Thanks go to Amber Case (@caseorganic) for the heads-up.