ReadWriteWeb

According to a comScore study done last year, booking travel over the Internet has become something of a nightmare for people. It's not that using any of the booking engines is difficult, it's just that there is so much information out there that planning a vacation is overwhelming. According to the comScore study, the average online vacation plan comes together through 12 travel-related searches and visits to 22 different web sites over the course of 29 days. Semantic search startup UpTake (formerly Kango) aims to make that process easier.