usability - ReadWriteWeb http://www.readwriteweb.com/feeds/tag/usability en Copyright 2012 Richard MacManus readwriteweb@gmail.com Tue, 14 Feb 2012 15:30:00 -0800 http://www.sixapart.com/movabletype/?v=4.35-en http://blogs.law.harvard.edu/tech/rss The Kindle Fire: Yet Another Device For Web Developers to Worry About When it comes to viewing websites and apps on the Kindle Fire, is the experience more like that of a bigger tablet such as the iPad or a smaller smartphone? Amazon's new 10-inch tablet appears to occupy an awkward space about halfway in between, which poses new challenges to designers and developers.

While conducting tests on the Kindle Fire, website usability expert Jakob Nielsen said the 7-inch form factor was too small to comfortably browse desktop-sized sites and that in most cases, a mobile-optimized site was preferable from a user experience standpoint. Even so, those mobile-friendly sites were designed for screens much smaller than that of the Kindle Fire, so they may not take full advantage of the 7-inch screen's real estate.

]]> Nielsen recommends that publishers and developers design sites specifically for this emerging form factor, rather than repurpose layouts from the desktop, mobile or even print products, in the case of magazines. That is, of course, assuming that the Kindle Fire (or 7-inch tablets as a whole) are snatched up by enough consumers to warrant the effort.

"Pragmatically, it won't pay for magazine publishers, websites, application programmers, and other providers to design and build a separate version of their offerings for 7-inch tablets unless these devices have many millions of users." Nielsen says. "Unless there's a substantial payoff, the expense of maintaining multiple versions will be too big."

The report is generally very critical of the user experience offered by the the Kindle Fire. In addition to lackluster Web browsing (due both to site designs and the clunkiness of the device's Silk browser), Nielsen also lampoons the tablet for having "plain old bad UI design." For example, he points out that on-screen buttons along the bottom of the main reading app are smaller than the user's fingers, which can result in buttons being pressed accidentally. Nielsen also takes issue with the device's weight and lack of physical buttons.

"It helps cement the fact that there is little we can count on as far as the browser environment," Web designer and CSS expert Chris Coyier said about the arrival of Silk. "Screen sizes vary. Bandwidth varies. Typical users and their mindsets/physical environments vary. Accessibility needs vary. Our job as front end developers is more complicated than it has been in the past, but also more exciting."

As Nielsen's report points out, it's clear that Amazon knows how to design effectively for the tablet form factor, as evidenced by their own shopping apps. Thus, they should be expected to have produced a more palatable user experience throughout, and should consider automatically delivering the mobile-optimized version of a website when available, since those smaller sites are more usable than full desktop sites on the device.

It's worth noting that this study was only comprised of four individuals, in addition to Nielsen himself. It wasn't a huge sample, but usability studies can often draw valid conclusions from a small group.

]]> Discuss]]>
http://www.readwriteweb.com/archives/kindle_fire_usability_developers.php http://www.readwriteweb.com/archives/kindle_fire_usability_developers.php Amazon Tue, 06 Dec 2011 07:10:51 -0800 John Paul Titlow
Designing For 5 Screens: PC, Mobile, TV & More In May, we analyzed usability guru Jakob Nielsen's report on iPad design and concluded that it was a welcome return to form for the web veteran. Nielsen and his company have followed up with another excellent usability report, this time about "transmedia" design. It covers mobile, tablets, TVs and even dips a toe into "extreme screen sizes" (very small or very large screens).

The latest report convincingly argues that although use of mobile devices will dramatically increase, there will still be "much high-value use" on desktop PCs. "One size UI does not fit all screen sizes," the report somewhat obviously points out. The details though are worth looking at, as it shows how user experiences across devices and screen sizes will increasingly differ.

]]> Nielsen argues at length that PCs are better for a range of activities, but particularly office work. "It's fairly certain that the highest-value use will stay predominantly on desktop," he writes, "thus, the percentage split of value between devices will be more favorable to the PC, even if the percentage split of time increasingly turns more toward tablets and phones."

Regardless of how much value people derive from PCs compared to mobile, the reality is that most companies these days require both a website for PC viewing and one for mobile viewing. Nielsen sensibly advocates a different design for PC and mobile devices.

By mobile, he means both smartphones and tablets. Many companies may want a separate design for each, although that isn't a focus of this particular report.

Finally, Nielsen touches on 3 emerging areas of usability: TVs, very small screens (such as items with embedded RFID chips) and very large screens (such as smart buildings). According to Nielsen, each will need its own UI.

Most companies won't need to focus on designing for the 3 emerging screen types. Television is the one most likely to need attention in the near future. Currently, writes Nielsen, "designing for TV is relevant primarily for companies in the entertainment or consumer electronics industries." However he thinks that if interactive TV usability "improves substantially," then more companies will need to pay attention to that platform.

Mobile and desktop are the 2 user experiences that most companies need to worry about. The other 3 are dependent on what industry you're in. Regardless of how many screens targeted, Nielsen recommends that companies factor in these two things: create "separate and distinct UI designs for device categories that are sufficiently different" and retain the feel of a product family across devices.

]]> Discuss]]>
http://www.readwriteweb.com/archives/designing_for_5_screens_pc_mobile_tv_more.php http://www.readwriteweb.com/archives/designing_for_5_screens_pc_mobile_tv_more.php Design Mon, 29 Aug 2011 20:41:40 -0800 Richard MacManus
The State of iPad Usability The latest report from web usability guru Jakob Nielsen is about iPad usability. It's the second such report from Nielsen Norman Group and it features in-depth analysis about how people are using iPads. As is usual with Nielsen reports, it also lustily lists all the design flaws that his users found - such as touchable areas that are too small, low discoverability and "swipe ambiguity."

I've found some of Jakob Nielsen's past reports too easy to dismiss, due to generalizations about current trends and a lack of specifics when critiquing websites. But this report about iPad usability is a fine return to form for the Web veteran.

]]> The iPad report, co-authored by Raluca Budiu and Jakob Nielsen, is a hefty 129 pages and is available for free download. The report tested 26 iPad apps and six websites. The testers in this study were required to have at least two months experience using iPads.

There has been "good uptake of several of our recommendations from last year," claims the report - such as apps implementing back buttons, broader use of search, homepages and direct access to articles by touching headlines on the front page.

The report reiterates a common understanding about the iPad, that it's mostly for media consumption. Email is "the only slight exception to the rule." Specifically, the Nielsen participants reported using their iPads for games, checking email and social network sites, watching movies and videos, and reading news.

Website or App?

This is a question that many online services are asking themselves as they consider the iPad.

Nielsen reports that websites are generally very usable on the iPad. However the report cautions of a design issue it labels "read-tap asymmetry," which is when "the content is readable, but the links and widgets are too small to touch reliably."

iPad applications had many more problems though, in comparison to websites.

The study tested a few tasks that were performed both on the Web (meaning via a Web browser on the iPad) and using an application. The report concludes that "our participants were always successful on the Web [but] a third of the corresponding tasks that involved apps ended in failure." The report gives two reasons for this:

  1. The apps contained less content than the websites.
  2. The app design was confusing or the app made the user work more.

Dr. Nielsen's Design Prescriptions

Confusing design is where Jakob Nielsen traditionally leaps to the rescue, with his "keep it simple" philosophy for successful usability. Sometimes Nielsen is guilty of being too dismissive of current Web trends. Indeed, his own website is often criticized by Web designers for its 1990s style minimalism.

However, the guidelines in this particular report are well defined and backed up with research. For example, on having large enough touchable areas:

"Research has shown that the best target size for widgets is 1cm x 1cm for touch devices; however, we still see some apps that have tiny targets, far below that recommended limit."

The report lists many other examples and they are well worth perusing if you're a developer or designer of websites and/or apps.

There's also some useful analysis of how iPad usage differs from the computer. For example, this extract regarding media websites:

"From our testing of news and magazine apps, it turns out that most users read just a few articles per session, and spend most of their time scanning headlines and summaries for something of interest. That's why it's important to support the browsing activity better by giving it extra space, especially if there are a lot of news stories to go through."

The report offers a full case study about magazine apps, starting on page 96.

A Return to Form for Jakob Nielsen

Overall, this is a detailed report that is packed with examples and screenshots. It's free and is a must-read for anybody designing websites or apps for the iPad.

It seems that the era of mobile phones and tablets has given Jakob Nielsen a second wind in the field of Web usability, after years of not very useful hot air about Web 2.0 PC trends. Nielsen is back to his best with this report on iPad usability. Welcome back, Mr. Nielsen.

]]> Discuss]]>
http://www.readwriteweb.com/archives/the_state_of_ipad_usability.php http://www.readwriteweb.com/archives/the_state_of_ipad_usability.php Design Mon, 23 May 2011 22:36:35 -0800 Richard MacManus
The Future of Tech According to Kids: Immersive, Intuitive and Surprisingly Down-to-Earth If we were to ask you to name one thing you wish your computer (or another Web-enabled device) could do, but doesn't now, what would you say? How about the ability to "touch the things that are in the screen, to feel and move them." That's what 7-year-old Daniela* wants. Matthew, 6, wishes he could play 3D games on his computer, and Jenna, 7, would like a solar-powered laptop. Cristina, 12, thinks it'd be great to travel more - to experience new, far-away places with the help of virtual reality.

Understanding that kids are excellent innovators, Latitude Research in conjunction with ReadWriteWeb recently conducted a study asking children to ideate concepts for new computer and Web technologies - and the results are in.

]]> Kim Gaskins is Director of Content Development at Latitude, an international research consultancy. Visit life-connected.com for other studies in Latitude's open innovation series.

Download a PDF of the study summary. Part two of the results will be published tomorrow, July 8.

While it's not too surprising that kids today think about digital technologies (and the experiences they enable) as a given, the study found that kids desire increasingly immersive content experiences, better integration of digital technology into physical objects, spaces and activities, and more intuitive interfaces - 37% of participants' creations didn't even bother with the traditional keyboard/mouse interface.

What's more, our participants' ideas weren't just forward-thinking; they were also surprisingly down-to-earth, with only 4% of kids' "future requests" being impossible demands for today's developers (e.g. time-travel, teleportation, etc.).

"Future computers" - Natalie, Age 10

"We chose to use kids for this study because they're closer to the problem at hand - closer to their core desires," said Jessica Reinis, an analyst at Latitude who headed up the study.

"They're not thinking within the confines of current market offerings or in terms of routine life situations; they're thinking about what they'd like to do right now, without regard to what's possible or what would be popular with other people. Those are questions that we explore more in adult innovation studies like The New Sharing Economy, but kids are able to tap into a more basic creativity that's great for ideating on really broad questions like this."

Kids today have different experiences with technology during a critical learning period than present adults did, which means they also have different understandings about what it can and should do. "Kids will figure out how to use whatever they get in front of, and that will become the framework inside of which they experience, critique, and create everything else," said Geoff Barnes, Director of User Experience at Elliance. "I think that kids' visions into what the future of technology will look like are highly collaborative with present-day, actual paradigm shifts, like the interaction paradigm shift of multi-touch."

"The computer becomes 3 dimensional and, instead of a keyboard, it's controlled by voice." - Aisling, Age 11

Study Background

The study was comprised of 126 children, aged 12 and under, from across the globe. Here's what we asked them:

"What would be really interesting or fun to do on your computer or the Internet that your computer can't do right now? Please draw a picture of what this activity looks like."

Parents told us some basic facts about their child's Internet usage and technology exposure, along with household demographic information, and submitted their child's drawing.

Screenshot of participant drawings in a Web application (part of Latitude's Lumière Suite) that allows users to contribute and interact with visual input in a behavioral environment.

Latitude coded each of these images (future technology ideas) for common themes, then analyzed them in aggregate. Some examples of broad themes included: interest area, interface characteristics, degree of interactivity, physical-digital convergence, user's desired end-goal, social connectivity, etc.

Next page: "I'd like it if my computer could convert images or food and make them real."

Study Findings: Digitize the Offline World

Thirty eight percent of children's innovations called for more immersive content experiences than are commonly available now, with features like 3D effects (10% of all submissions incorporated 3D) or seamless integration of digital technology into the physical world. In many cases, devices could create physical objects such as food or facilitate physical activities such as playing a sport.

"I'd like it if my computer could convert images or food and make them real." - Joanna, Age 10

These requests don't seem too radical if you've ever encountered MIT's SixthSense technology, which transposes digital information onto everyday, physical surroundings, and relies on more instinctive, gestural interactions:

For kids today, true synchrony between physical and digital worlds is becoming an expectation rather than a novelty. And the demand for it is expanding beyond the realm of visual media.

"Currently, we have the 'iGeneration' understanding of device as simply an extension of oneself - and we still think that's pretty novel," said Reinis. "But kids are showing us that the next step will be exactly the converse of that. It'll be a shift from smartphones that can go anywhere to The Internet of Things which is everywhere."

There may be openings to apply mobile RFID/sensors, or even something like Stickybits (which allow people to attach digital content to real-world objects) to register and socialize offline activities through smarter device interactions. HopeLab is currently developing gDitty, a wearable device for kids that records and converts physical activity to points which can be redeemed for "virtual goods and real-world rewards, including customizable avatars, gift cards, even the opportunity to make a donation to a cause."

Regardless of physical world integration, the vast majority of participants, 83%, desired technologies capable of highly intuitive interaction. They requested responsive virtual environments, 3D games, "homework help" computers, telepathy as a form of device input (4% of all submissions), etc.

"Virtual mind-reading games" - Mark, Age 12

Future Request: Content Interaction (As Opposed to Device Interaction)

Kids are already thinking about 3D effects for in-home gaming and media viewing, an offering which is just beginning to hit the market as 3D-enabled TVs. This anticipation of the near-future suggests that visually immersive features alone won't satisfy any audience for long. "We've been investigating a number of emergent media trends and this big idea always comes through; essentially, that users are, more and more, desiring additional ways and means to interact with content - to interact with it and to personalize it," said Reinis, who has worked on 3D studies recently and specializes in interactive advertising research at Latitude.

Kids today approach technology with matter-of-course acceptance - and greater expectations. "It took my 7 year-old son, Alex, under 10 seconds to figure out how to turn it on and unlock the iPad's screen, and no time whatsoever to understand that touching icons launched apps. Or that swiping the screen controlled pagination. Or that pivoting the screen revealed different data presentations," wrote Barnes in a recent blog post.

"I'm hard-pressed to envision his generation entering college and enrolling in required courses with names like 'Introduction to Computing,' to learn about file systems, Microsoft Office, the worldwide web, and email. As I watch Alex, in fact, the idea is as nonsensical to me as offering college courses on how to read an arrow. It's become that obvious," he wrote.

So what might next-generation interaction be like? Based on study findings, it seems that, eventually, each user will crave the ability to architect his or her own content experience: to step into it, to interact with characters, to add and remove plot constraints - ultimately, to alter the course of future events. It would mean the difference between interacting peripherally with a technology, and interacting with the actual story being told through the device.

Download a PDF of the study summary. Part two of the results will be published tomorrow, July 8.

*The names of some of the children have been changed to protect the participants' privacy.

Latitude is an international research consultancy exploring how new information and communications technologies can enhance human experiences. Latitude's user-centered research approach unites generative, media-based methods with robust quantitative analysis to identify concrete opportunities for Web-based innovation. "Children's 'Future Requests' for Computers and the Internet" is one installment of Latitude 42s, an ongoing series of open innovation research studies which Latitude publishes in the spirit of knowledge-sharing and opportunity discovery. For more information on this study and its applications to your business, email Neela Sakaria.

]]> Discuss]]>
http://www.readwriteweb.com/archives/the_future_according_to_kids_immersive_intuitive_and_surprisingly_down-to-earth.php http://www.readwriteweb.com/archives/the_future_according_to_kids_immersive_intuitive_and_surprisingly_down-to-earth.php Digital Lifestyle Wed, 07 Jul 2010 10:30:00 -0800 Guest Author
Did Google Blow It with the Google News Redesign? Google News Fail Update: The previous version can still be accessed at news.google.ca (Thanks Bob!).

Earlier in this week we covered the new version of Google News. It's normal to see a backlash against a redesign (see the reaction to Facebook redesigns for instance), but reaction to Google News' new layout has been resoundingly harsh. So far, Google isn't offering an option to revert back to the old version, unlike it did with its last major Gmail update. It seems Google's attempt to balance personalization and serendipity left fans of both unhappy.

]]> The biggest complaint lies in the new layout itself, which users say is harder to scan. Previously, Google News had a three column top section with a two-column grid of stories below. Users could customize the arrangement of sections and a few sections were viewable at once, depending on the size of the monitor. The new layout has a wide center column with a "river of news" presentation of the primary Google News sections and unchangeable side columns containing newer features like trending topics, FastFlip, local news and Spotlight. Depending on the monitor used, only one section may be viewable at a time in the center column.


New Google News layout

Among users who value customization, the ability to rank news certain sources up or down (except, apparently, Associated Press) or arrange topics vertically in the center column does not make up for the rigidity of the other sections. One large annoyance that some users reported, including our researcher Deane Rimerman, is the disappearance of custom sections created in the old version of the site, leaving users to re-create each section. We were also unable to find an option to have news alerts sent by e-mail, though we could still create RSS feeds of searches. Users can still setup and mange news alerts through Google Alerts.

Google News old
Previous version of Google News

One Google News user, who commented on our original post, told us via e-mail: "I had Google's news in one column, prioritized the way I liked it, and sections in the other, prioritized the same way. If I was looking for something professionally related, I could scan the one column; if I was taking a break and wanted to see the rest of the news, I could scan the other." With all news in one column, this isn't an option anymore.

Those who value serendipity say they benefited more from the old layout with several blocks of stories on different subjects on the screen at once than from the new layout. Spotlight should be the serendipity engine of the site, but the long, image-less list of headlines is below the fold on most monitors. It's more like a cluttered stack of newspaper clippings stashed off to the side of your desk than a showcase of stories you might otherwise miss.

The reaction to the new layout may signal a preference for dashboards over river of news views. Last year RWW's Marshall Kirkpatrick eulogized enterprise RSS. A couple people mentioned, with prescience, dashboards as the possible vector for future RSS adoption. In November of last year, Netvibes landed a deal to bring its dashboards into Sage's ERP software. It's reasonable to expect consumers to have similar preferences - after all, Netvibes started as a consumer oriented service.

So did Google blow it? Amber Case, a UX designer for Vertigo, says "Interfaces should not suddenly change. That's the equivalent of suddenly remodeling a favorite neighbor bar without telling anyone, except that the architecture was so different that the bathrooms are in a different place."

Case thinks users will get used to the new layout, but for now it's an agitation. "Now people have to navigate around glaciers of functionality that can't be moved. It's better to have an empty ocean that people can create their own islands of usefulness, and their own bridges between them," she says.

Many users say they're looking elsewhere for a news portal. Good Noows is cited often as an alternative to Google News, and Ask News has a layout very similar to the previous version of Google News.

Google News Fail macro generated with roflbot, new Google News screenshot via Google News, old Google News screenshot via Spy

]]> Discuss]]>
http://www.readwriteweb.com/archives/google_news_followup.php http://www.readwriteweb.com/archives/google_news_followup.php Google Sat, 03 Jul 2010 14:05:50 -0800 Klint Finley
iPad: $1 Billion Later, What Do You Think of It Now? The iPad has passed $1 billion in sales, according to simple multiplication of the company's 2 million announced-sales of the product after a mere two months of availability.

Earlier this month, Yankee Group analyst Carl Howe predicted that the iPad would become the fastest consumer product in history to hit the $1 billion mark. While that's a tough call to make definitively, it is undeniable that the iPad has surpassed mere hype and made at least a commercial splash. Some analysts believe it is changing the nature of personal computing, too. What do you think?

]]> Here are some of the most interesting opinions I've come across lately.

"The iPad is a new kind of PC. It ushers in a new era of Curated Computing -- a mode of computing in which choice is constrained to deliver more relevant, less complex experiences. Curated Computing is necessary to empower alternative form factors, such as touchscreen tablets, wearable and ambient devices, game consoles, and connected TVs. The iPad's Curated Computing experience makes the tablet form factor viable for the first time since it was introduced commercially more than two decades ago."

- Forrester's Sarah Rotman Epps, Apple's iPad is a New Kind of PC. (Brings to mind Chris Messina's Death of the URL.)

"In my initial review, I focused on capabilities. And tablets are stuck between the power and utility of the notebook and the size and features of a smartphone. But they also create a middle place in terms of usability. And that is what I missed in my first day with the iPad. It feels less like a computer than any computing device I've owned. It's easy on me in a way that the other devices are not. So I'm now convinced that tablets will have an important place in our homes and our lives."

- Tech investor Fred Wilson, I've Changed My Mind About the iPad. Wilson has also said that he prefers reading content in mobile Safari over content-centric apps. Take that, curated web.

Wilson's appreciation of the iPad's usability contradicts with usability expert Jakob Nielsen's assessment :

"iPad apps are inconsistent and have low feature discoverability, with frequent user errors due to accidental gestures. An overly strong print metaphor and weird interaction styles cause further usability problems."

Personally, I love mine. I wish there were more apps, but I really enjoy using Facebook, YouTube, Twitterific and a number of other apps on it. It feels casual, efficient, enjoyable. It helps me get my laundry folded and my dishes done. I like it, a lot.

My wife says it doesn't feel crazy, novel and magical anymore - now it feels indispensable and integrated into our lives. "It's like finding a lover," she says. "At first everything they do is exciting, but over time a good lover becomes more of a real person. Some of the initial fascination is gone, but it becomes a super important part of your life. And like a good lover, in time it becomes difficult to imagine going to bed without it each night." I'm not entirely sure how I feel about that, but I appreciate her letting me quote her saying it in this post. So far at least, I do not feel jealous of the iPad.

What's your take on the iPad?

]]> Discuss]]>
http://www.readwriteweb.com/archives/ipad_1_billion_later_what_do_you_think_of_it_now.php http://www.readwriteweb.com/archives/ipad_1_billion_later_what_do_you_think_of_it_now.php Analysis Mon, 31 May 2010 10:20:32 -0800 Marshall Kirkpatrick
Kids on the Web: Innovation From Unlikely Experts guest_kids_drawing.png"Advances in science and technology can launch from unassuming springboards," says a recent article in Scientific American, chronicling how brilliant thinkers "reached back to childhood to help them develop tiny transistors, study particle separation, make microfluidics devices, and fight cancer." More specifically, they reached for Etch A Sketch, Legos, Shrinky Dinks and balloons.

The modern era is intrigued by the possibility of finding answers in unexpected places. In fact, the allure of genius ex machina has gone so far as to revolutionize corporate innovation processes at large; they now accommodate - nay, solicit - user input.

]]> Guest author Kim Gaskins is a writer for Latitude, an international research consultancy exploring how Web technologies can further enhance human experiences. Visit life-connected.com for other Latitude studies or to learn more about working with Latitude.

kidssurvey_sxsw_0410.jpg

Dave Stanton of the Poynter Institute leads an SxSW session: "My Three-Year Old is my Usability Expert."

Are you the parent of a child 12 years old or under? Click here to take a survey about how kids perceive the Web.

Recently, PayPal's Developer Challenge crowdsourced ideas for better integrating payment into developers' own applications. And last year, Netflix awarded $1 million to the team that improved its recommendation algorithm by more than 10%. (Over 50,000 contestants entered the challenge.)

With so much impetus behind technological advancements, some innovative minds -- particularly in the areas of design and usability -- are looking back to a kind of vintage simplicity in distilling the problem and solution principles underlying their creations.

Last month at SXSW, Dave Stanton, a cognitive researcher and Technology Fellow at The Poynter Institute, ran a session entitled "My Three-Year Old is my Usability Expert."

In certain contexts, children's natural limitations turn to strengths. "Children are terrific UI testers because they haven't developed the language necessary to parse text instructions; they have to rely on visual cues," explains Stanton. "Children can help us balance intuitive interfaces with the domain-specific attributes designers use to convey personality."

My 3-year-old daughter is my usability expert

Young children adopt a fundamentally different approach to technology. We can see this at work in simple ways - in the toddler who, accustomed to her mother's iPhone, instinctively approaches a laptop by swiping a finger across it. "We are moving toward more naturalistic interfaces utilizing feel, sound and sight for both user input and device feedback," describes Stanton. "I'm excited to see the elegant modes of human-computer interaction we can uncover by studying how children leverage these mechanisms in problem-solving scenarios."

In conjunction with ReadWriteWeb, Latitude Research is taking children's unique approach to technology one step further. "This project is a step toward understanding how children can help us generate abstract solutions with potential real-world applications," Stanton says.

As part of an open innovation study (whose lead analyst is Jessica Reinis), we're asking kids, age 12 and under, to create ideas for future Web technologies (or, more likely, to demonstrate the underlying, creative-thinking principles which beget these types of innovations) by drawing the answer to a simple question: What would be really fun or interesting to do on your computer or the Internet that you can't do right now?

"The difference between today's children and yesterday's was what technologies were available to them as they tried to make sense of the world around them," said ethnographer and social media researcher danah boyd, when we asked her how pervasive digital culture might be affecting younger generations. "But youth accept whatever contemporary technology is available and try to see if it makes sense in their lives. Adults are the ones who have to shift their understanding of the world based on technology." Naturally, we're interested to see how Web solutions can be informed by more technologically "intuitive" sensibilities when child becomes creator.

kidssurvey_kaleidoscope_0410-1.jpg

Screenshot of the Latitude/RWW study: Kids' Future Requests for Computers and the Internet.

To participate in the study, click here. Latitude's open innovation privacy policy is available here.

Photo by cell911.

]]> Discuss]]>
http://www.readwriteweb.com/archives/kids_on_the_web_innovation_from_unlikely_experts.php http://www.readwriteweb.com/archives/kids_on_the_web_innovation_from_unlikely_experts.php Design Tue, 06 Apr 2010 14:00:00 -0800 Guest Author
Google Solves the Fafebook Problem Millions of people around the world don't know what a browser is, they don't know the difference between a search bar and an address bar and they sure don't follow the finer points of Google's many little changes it makes to their search results. They go to the Google and they type in Facebook login. Then they click on the links that show up, sometimes with very humorous results.

Google today introduced a new feature that will let mainstream users get search results to hold still and remain where they expect them to be. It's called Stars and it's essentially pinning a link permanently to the top of a search results page for a certain query.

]]>

Above: Probably not how this feature will generally be used.

When one of our blog posts showed up high in a Google search last month for "Facebook login" we saw hundreds of thousands of confused people stream into our site and post typo-ridden comments like "I WANT MY FAFEBOOK!" Many of them couldn't tell that they were visiting a blog post about Facebook, and with Facebook Connect login, and not Facebook.com itself. Even though we said as much in big bold letters after the first few thousand of them.

Thousands more people visited the site to gawk at those users and their comments. A common response was for web designers to say "we must not be serving mainstream users very well if they are confused in a situation like this."

Enter features like Google Stars. It's a great idea. No dumbing-down the internet for those lucky relative few of us who do know how to use it, just some additional options for those who are still beginning to learn. Expect to see more developments like this as regular web use becomes a more common experience for non technical people. This may be an example of a best-case solution.

Update: Several people in comments have said they don't think Stars are going to work for mainstream users, either. What do you think?

]]> Discuss]]>
http://www.readwriteweb.com/archives/google_search_stars.php http://www.readwriteweb.com/archives/google_search_stars.php Google Wed, 03 Mar 2010 13:32:47 -0800 Marshall Kirkpatrick
Become a Test Pilot: Mozilla Wants Your Help To Make Firefox Better test_pilot_logo_jan09.pngIf you want to help Mozilla to make Firefox better but you are not a developer, here is your chance. Earlier this year, Mozilla announced the launch of Test Pilot, the organization's new distributed usability lab. Test pilots will be enlisted in various usability tests and will be some of the first to see some of Mozilla's ideas for new user interfaces and Mozilla Labs products. We first wrote about Test Pilot when it was just a "still-in concept platform." Now, however, you can download the Test Pilot add-on for Firefox 3.5 here and begin to help Mozilla make Firefox even better.

]]>

Editor's note: This story is part of a series we call Redux, where we'll re-publish some of our best posts of 2009. As we look back at the year - and ahead to what next year holds - we think these are the stories that deserve a second glance. It's not just a best-of list, it's also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb!

First Tests Are Coming Soon

For now, Mozilla will start the program with a survey that aims to get a better understanding of who is joining the Test Pilot community. The first actual tests should arrive soon after this first survey is complete.

test_pilot_1.pngMozilla stresses that it will take its users' privacy seriously. Participants have to opt-in and data will be stored in anonymous form. Only aggregate test data will be made available to the public.

Overall, this looks like a great project. Usability studies tend to be slow and costly, yet with Test Pilot, Mozilla will be able to quickly enlist feedback about new design ideas from its large community of users.

]]> Discuss]]>
http://www.readwriteweb.com/archives/redux_become_a_test_pilot_mozilla_wants_your_help.php http://www.readwriteweb.com/archives/redux_become_a_test_pilot_mozilla_wants_your_help.php 2009 Redux Sun, 27 Dec 2009 08:00:00 -0800 Frederic Lardinois
Sponsor Post: "Good Enough" Is the Bare Minimum Aplus.netEditor's note: we offer our long-term sponsors the opportunity to write 'Sponsor Posts' and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.

Senior Wired Magazine editor Robert Capps penned an article titled "The Good Enough Revolution" for Wired's September 2009 edition. The print edition included the daring (and perhaps intentionally provocative) subtitle "Why lo-fi tech will rule the world."

This rings of an absolutism, and such rings set off our antennae.

]]> Capps does make solid points. He holds up netbooks, Amazon's Kindle, and the Flip video recorder as examples of things that supplant traditional alternatives, thanks to a combination of ease of use, wider availability and lower cost.

The best example, the Flip video, "nail(s) all three of those... traits." But not every product does. Take the computer market. Sure, netbooks sell like hotcakes while most of the rest of the market takes a beating. But there's a fly in the ointment: Apple.

Apple hasn't lowered its prices or jumped on the netbook bandwagon... yet (we'll keep our ears open for any announcements on that). Yet the company's fortunes continue to soar in the face of deplorable market conditions, which Capps asserts should make lo-fi tech spread faster.

New York Times columnist David Pogue gave a convincing talk on this subject, which he called "Simplicity Sells," and between rousing musical numbers he returned several times to the things Apple does right.

Pogue also mentioned a discussion he had with a "tap counter" while visiting a Palm facility in the 1990s. According to Pogue, this person counted taps for each feature that Palm put into its PDA. If a process took more than three taps, it had to be redesigned.

On this point, Pogue and Capps largely agree. Pogue, however, wisely sidesteps the land mines of "lo-fi," "price," and any other down-market connotation.

That's because "good enough" in technology means "accessible" and "easy to use." "Cheaper" is a nice bonus, but millions of people continue to prove that they will pay a higher initial cost to make sure that what they get is good enough. Capps stumbled only in neglecting this price-elasticity counter-argument.

Read his excellent article anyway (and check out David Pogue at TED) and get inspired. In any case, whatever you offer:

  • Make it easy to use,
  • Make it accessible,
  • And above all, make sure it satisfies the needs of your clientele.

Do all of this, and higher prices might not bother potential customers as much as you fear.

Does this logic apply to your business? Let us know. We'd love to hear your opinion.

]]> Discuss]]>
http://www.readwriteweb.com/archives/good_enough_is_the_bare_minimum.php http://www.readwriteweb.com/archives/good_enough_is_the_bare_minimum.php Sponsors Thu, 10 Sep 2009 05:25:20 -0800 RWW Sponsor
Become a Test Pilot: Mozilla Wants Your Help To Make Firefox Better test_pilot_logo_jan09.pngIf you want to help Mozilla to make Firefox better but you are not a developer, here is you chance. Mozilla just announced the launch of Test Pilot, the organization's new distributed usability lab. Test pilots will be enlisted in various usability tests and will be some of the first to see some of Mozilla's ideas for new user interfaces and Mozilla Labs products. We first wrote about Test Pilot when it was just a "still-in concept platform." Now, however, you can download the Test Pilot add-on for Firefox 3.5 here and begin to help Mozilla make Firefox even better.

]]> First Tests Are Coming Soon

For now, Mozilla will start the program with a survey that aims to get a better understanding of who is joining the Test Pilot community. The first actual tests should arrive soon after this first survey is complete.

test_pilot_1.pngMozilla stresses that it will take its users' privacy seriously. Participants have to opt-in and data will be stored in anonymous form. Only aggregate test data will be made available to the public.

Overall, this looks like a great project. Usability studies tend to be slow and costly, yet with Test Pilot, Mozilla will be able to quickly enlist feedback about new design ideas from its large community of users.

]]> Discuss]]>
http://www.readwriteweb.com/archives/become_a_test_pilot_mozilla_wants_your_help_to_make_firefox_better.php http://www.readwriteweb.com/archives/become_a_test_pilot_mozilla_wants_your_help_to_make_firefox_better.php News Wed, 12 Aug 2009 11:05:40 -0800 Frederic Lardinois
WordPress Wants Your Help With Usability Testing If there's one thing that social software can never get enough of, it's usability testing. Good old WordPress has the advantage of a global community of super loyal fans to tap for testing, and this morning that's just what the company announced it is going to do. WordPress usability testing is being opened up to the community of users.

It's worth noting that WordPress isn't just any chunk of software: it played a formative role in the early days by giving millions of people a voice online. It's still one of the best examples of an open source ecosystem which has been made infinitely more rich for users by involvement of outside developers than the company could have created by itself. And it's a system used by some of the biggest publishing firms in the world at a time when the publishing industry is undergoing one of its biggest periods of change ever. CNN, Time, the New York Times and millions upon millions of bloggers are all using WordPress. Helping test the next version of this software is a pretty big deal.

]]> Representatives of WordPress's parent company, Automattic, say usability testing of previous versions of its software has proven invaluable but have been limited primarily to San Fransisco and New York. Now, company representatives have put out a call for professional session moderators and eager test subjects from anywhere in the world. That means you could potentially help make future versions of WordPress even better.

WordPress interface and experience designer, Jane Wells, wrote about opening the testing process this morning and said that she's spent years responding to people who reference a nine year old article by usability guru Jakob Nielsen. Nielsen argued that usability tests only needed 5 participants in order to be effective:

"As you add more and more users, you learn less and less because you will keep seeing the same things again and again. There is no real need to keep observing the same thing multiple times, and you will be very motivated to go back to the drawing board and redesign the site to eliminate the usability problems.

After the fifth user, you are wasting your time by observing the same findings repeatedly but not learning much new."

usabilitytestgraph.jpg

Wells writes in response that, "While I've found that to be generally true, when your user base is as diverse in experience level, usage, platform configuration, language (right to left languages have a pretty different experience) and demography as the WordPress community is, 5 users really isn't enough to get a clear picture."

If you'd like to participate in this usability testing, professional usability test moderators are encouraged to contact Wells and eager guinea pigs are told to watch this space.

]]> Discuss]]>
http://www.readwriteweb.com/archives/wordpress_wants_your_help_with_usability_testing.php http://www.readwriteweb.com/archives/wordpress_wants_your_help_with_usability_testing.php Publishing Services Mon, 04 May 2009 08:55:25 -0800 Marshall Kirkpatrick
Comcast Property Sees 92% Success Rate With New OpenID Method The most-watched geek event of the day has to be the OpenID UX (User Experience) Summit, hosted at the Facebook headquaters. The most discussed moment of the day will surely be the presentation by Comcast's Plaxo team.

Plaxo and Google have collaborated on an OpenID method that may represent the solution to OpenID's biggest problems: it's too unknown, it's too complicated and it's too arduous. Today at the User Experience Summit, Plaxo announced that early tests of its new OpenID login system had a 92% success rate - unheard of in the industry. OpenID's usability problems appear closer than ever to being solved for good.

]]> This experimental method refers to big, known brands where users were already logged in, it requires zero typing - just two clicks - and it takes advantage of the OpenID authentication opportunity to get quick permission to leverage the well established OAuth data swap to facilitate immediate personalization - at the same time, with nothing but 2 clicks required of users.

Plaxo, primarily known for the noxious flood of spam emails it delivered in its early days, is now an online user activity data stream aggregator owned by telecom giant Comcast. The Plaxo team has been at the forefront of the new Open Web paradigm best known for the OpenID protocol.

The Flow

The method Plaxo has been testing is called an OpenID/OAuth combo, in collaboration with Google. What does that mean, in regular terms? It means that Plaxo told users they could log in with their Gmail accounts as OpenID by clicking a link to open a Gmail window, then Google asked for permission to hand over user contact data using the OAuth standard protocol. Once login was confirmed, whether contact data access was granted to Plaxo or not, the Gmail window closed and users were returned to Plaxo all logged in. No new accounts, no disclosure of Gmail passwords to Plaxo, no risky account scraping and no need to import or find friends on the new service before immediate personalization could be offered.

This is a very different flow than most OpenID "relying parties" have followed before - but it won't be for long.

The Success Rate

Plaxo reported today that it has seen a staggering 92% of users who clicked on the "log-in with Gmail" button come back to Plaxo with permission to authenticate their identities via Gmail granted. Of those who returned, another 92% also granted permission for Plaxo to access their contacts list. Only 8% of the people who clicked to log in with a standards based 3rd party authentication ended up deciding to bail instead. That's the kind of ease-of-use that people presumed only Facebook Connect could provide.

When Plaxo engineers moved to turn off the short-term experiment, the business team said no way.

We expect to see this basic flow get iterated on even further. We hope it will ensure that every OpenID provider has some exposure and not just the big email providers, and we expect the pop-up action to be made increasingly unobtrusive.

This could be the day when OpenID became a far more realistic prospect than it has seemed before.

]]> Discuss]]>
http://www.readwriteweb.com/archives/comcast_property_sees_92_success_rate_openid.php http://www.readwriteweb.com/archives/comcast_property_sees_92_success_rate_openid.php Identity Tue, 10 Feb 2009 14:33:13 -0800 Marshall Kirkpatrick
What Are You Looking At? Google Details Results of Eye Tracking Study google_doodle_logo_feb09.pngGoogle posted an update about its eye tracking usability studies today. Most of the results are not exactly groundbreaking. It is, for example, no surprise that most users only scan the first couple of search results. Indeed, most Google users don't seem to scan much further than the second result. There are, however, some interesting nuggets of information in this post about how Google uses this data to study every aspect of its search results page.

]]> More interestingly, though, is that Google was apparently concerned that adding thumbnails into the 'universal search' interface would distract users. According to Anne Aula and Kerry Rodden, the two user experience researchers at Google who wrote the post, thumbnails did not make a big difference for how users scanned their search results. Instead, it apparently made it easer for users to skip over results with thumbnails when these weren't relevant to their searches.

google_eye_tracking.pngAs Google also points out, scanning the search results page and deciding where to look at and what to click on seems to be an almost completely subconscious process.

Overall, users on Google's search page follow the familar F-shaped pattern that was also apparent in earlier eye-tracking studies .

What About Google's Ads?

Google's researchers don't mention advertising in this post at all. Neither the video, nor most of the images in the post include any advertising. Given how important these ads are for Google, we can only asume that Google regularly uses these studies to test how its users perceive the advertising on the search results pages.

Judging from the only images that show ads, most users only look at them after they have scanned through at least the first three or four search results.

Chances are that Google didn't want to give away too much of its secret sauce, though it would have been nice to see a bit more information about how users perceive and react to these ads.

]]> Discuss]]>
http://www.readwriteweb.com/archives/google_eye-tracking.php http://www.readwriteweb.com/archives/google_eye-tracking.php News Fri, 06 Feb 2009 12:51:01 -0800 Frederic Lardinois
Google and Plaxo Combine OpenID and OAuth for Improved Usability imgOpenIDOAuth.gifAs a concept, OpenID has shown a great deal of potential. But that potential has often been hamstrung by the series of hurdles through which OpenID users have been required to jump in order to use their credentials. When Facebook Connect entered the distributed digital identity fray, those OpenID usability problems came into stark relief. Now, Google and Plaxo have responded with a new workflow for OpenID logins that simplifies the process and improves the usability - by adding OAuth and the Google Contacts API to the mix.

]]> You tend to hear more about OpenID, but OAuth has its own loyal following using the protocol for authentication. OAuth has been implemented by organizations like Flickr and Netflix - and has been promised to be in the works for Twitter. Combining OAuth with OpenID offers an improved user experience by letting each technology do what it does best. The benefits of this technique are demonstrated by registering for a new Plaxo account using your Google account.

How It Works

The "hybrid approach" - currently available in a limited beta - that Google and Plaxo have employed uses OpenID to sign in, then invokes OAuth for delegated authorization, and finally calls on the Google Contacts API to access information about contacts. And it does all of this transparently to the end user.

The first step in the Plaxo-Google scenario involves a new user being invited to Plaxo by a friend via Gmail. The invite understands the user is logged into the Google system and prompts the recipient with a "Sign up with my Google Account" button.

imgPlaxoGoogle01.jpg

After clicking the button, the new user is directed to a Google Accounts page and asked to confirm their identity. The user is also given the option of allowing Plaxo to remember him or her in the future.

imgPlaxoGoogle02.jpg

Accepting the sign-in request allows Plaxo to have access to the user's Google account credentials and the contacts associated with that account. The end result? The user now has a Plaxo account without all the rigamarole generally associated with a new account setup - and without a new username and password to track.

Why This Matters

While the concept of site-specific logins made sense in the early days of the Web, the idea of users being forced to develop a new identity, username, password, and profile on every site they visit - including adding all the same people as connections, over and over again - seems almost laughable today. It's definitely not scalable. Especially as password requirements become more and more stringent.

With the launch of Facebook Connect, the idea of a digital identity that could follow users from site to site moved from bleeding-edge tech people to a much larger contingent of the general populous. And the ease-of-use demonstrated by Facebook Connect put some friendly pressure on the OpenID contingent to improve the way they were managing the login process.

Plaxo's and Google's demonstration is something that could improve usability for all OpenID logins, reducing the series of handoffs that tend to frustrate and confuse users. But as Eric Eldon of VentureBeat notes, there is still more to be done:

"Multi-site sign on, like what the companies are announcing today, will be more compelling when it can bring integration down to one or zero clicks, but this is certainly a step in the right direction."

Who Wins? Everyone

This isn't a "winner takes all" pursuit or an "either/or" situation. We are participating in a Web environment where both Facebook Connect and OpenID can co-exist, because there are different applications that make both options viable and useful.

Personally, I'm not likely to use my Facebook account to access my bank and credit card accounts. But I am likely to use my Facebook credentials for social sites that would be enhanced by my existing Facebook connections. Similarly, my OpenID isn't always the right answer.

Facebook has momentum and a fervent user base. OpenID has a who's who of tech companies getting behind the concept as the preferred way to manage digital identities. Neither of these identity options are going away anytime soon.

What's best about the current situation is the rivalry between the two camps: one proprietary and easy-to-use, one open and more complex. It will be interesting to watch the two solutions push one another to become more and more simple for the end user. Because in that case, we all win.

]]> Discuss]]>
http://www.readwriteweb.com/archives/google_plaxo_openid_oauth_usability.php http://www.readwriteweb.com/archives/google_plaxo_openid_oauth_usability.php Social Web Thu, 29 Jan 2009 17:45:56 -0800 Rick Turoczy