user generated content
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Wales Puts Founder Pen Away at Wikipedia, For Now
Jimmy Wales has withdrawn from actively editing, as a "founder," (ie, under a "Founder's flag") Wikipedia, the massive online encyclopedia he helped to create, and its allied and subsidiary websites. (Wales remains the Founder-Member of the Wikimedia Foundation's Board of Trustees and has all the same editorial rights as any other of the organization's volunteer editors. )
Last week, Fox News started asking representatives at companies that have donated to the group's Wikimedia Foundation for comment on their discovery that Wikimedia Commons had a large collection of photographs that could be described as pornography, even as child pornography. On hearing this, Wales apparently began unilaterally to delete images from the group's servers. This set off a great argument among the encyclopedia's editors.
Wikipedia Alters Its Vector
Wikipedia is rolling out new changes this month to all its users. They include a new theme (Vector), an editing toolbar and a simplified navigation and search.
Wikipedia started testing these changes and others in March, according to the Wikipedia blog.
Britannica Wants to Be More Like Wikipedia: Lets Users Contribute
According to the Sydney Morning Herald, the venerable Encyclopedia Britannica is about to open ups its articles to edits by its users. Jorge Cauz, Britannica's president, tells the SMH that readers will soon be able to make edits to existing articles and create their own content. These updates, however, will be vetted by Britannica's staff, which hopes to review every edit within 20 minutes.
Britannica is trying to a take a hybrid approach which combines Britannica's editorial expertise with Wikipedia's principles of transparency and openness.
Embed Ads In User-Generated Videos With ZunaVision
During the U.S. presidential elections, one of the campaigning methods which got a lot of attention was President-Elect Obama's in-game billboard ad inserted into the Xbox 360 racing game, Burnout Paradise. Now a similar technology for embedding images is making its way into online, user-gen video. Instead of pre-rolls, post-rolls, or overlays, this technology allows for inserted images to be rendered onto any planar surface in a video, whether wall, floor, or ceiling. Oh, and they don't have to be images, either - the technology supports embedding videos within your videos, too.
Gritty Entrepreneurs: Jigsaw, a Profitable Web 2.0 Venture
To kick off our new Gritty Entrepreneurs interview series, at the Web 2.0 Expo in New York we sat down with Jim Fowler, the Founder and CEO of Jigsaw, a business information and networking service that we noted in our recent review was a complement to LinkedIn rather than a competitor. As we sat sipping espresso in the Starbucks in the lobby, the CNN screen above us told of market mayhem. Ho hum, just another day in the life of a gritty entrepreneur. Let's find out how this particular web 2.0 company is competing in this climate...
Visualize Vimeo User Activity with Vimeo Toys
What we thought might have been an AIR app in the making, may be something entirely different. With social video sharing sites such as Youtube and Vimeo it can be hard to keep the recommendations flowing. Hundreds of videos are added to these sites daily, but only a select few are really worth our time. With no easy way to sort through these uploads, Vimeo is asking the community for help in finding a solution. Today the site has announced the launch of Vimeo Toys. These toys aims to give users an interactive and visually appealing way to find more video content. Here's a look at what's available.
Microsoft Relaunches Windowslive.com as a Community Site
Until now, Microsoft had used WindowsLive.com as the main hub for getting information about its Live branded services like Messenger, Hotmail, Spaces, SkyDrive, and Photo Gallery. Today, Microsoft has re-launched the site as a community site, where users can exchange information and ideas about how to best use these tools. As Marty Collins, the Windows Live senior marketing manager explained to us in an interview last week, the idea behind this redesign is to better explain to users how they can use these services together, as well as fostering an active user community.
Tripwolf Prepares For Public Launch - RWW Readers Can Get In Today
Last month a new travel social network called Tripwolf launched into private beta. The site offers a variety of content, including both professional editorial and user-generated reviews of destinations as well as a Google Maps mashup that layers users' photos onto a world map. Although Tripwolf is yet another travel site in an already extremely crowded niche, they've found some ways to differentiate themselves from the other sites out there. The end result is a good-looking, informative web site that's also a lot of fun to use and explore.
Buzz-Monitoring Platform TruCast Launches New Version
In our recent article "When User-Generated Content Goes Bad," we highlighted the challenges that companies face today when delving into marketing campaigns that revolve around user-generated content. To combat potential problems, some businesses employ professional tools to monitor the conversations, but others are just now discovering the necessity of doing so. One company that can help with this is Visible Technologies, who has just launched a new version of their TruCast product, TruCast 2.0.
When User-Generated Content Goes Bad
Viral marketing, user-generated content, online buzz: over the past few years, these terms have been representative of a new way of marketing to consumers that takes advantage of the current popularity of the social web. This new technique involves companies encouraging its customers to create content of their own in order to generate interest in the company's brand. Unfortunately, one of the potential side effects of this strategy is the potential for negative buzz. Despite this fact, a surprisingly low percentage of marketers are monitoring for negative responses.
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