ReadWriteWeb

Running a site doesn't only require Web development skills. Any site where the users can add content and communicate with each other requires a great deal of care and attention if it's going to be a success.

Increasing user participation on your site is achievable if you aim for the old adage KISS, or keep it simple, stupid. Beyond that, there are a few things you can do to get more people to interact with your site. Here are seven tips to set you on that path.

The social shopping site Blippy made a big splash in the tech blogosphere earlier this week with an unlikely feature: the most amazing 404 error page anybody had seen in awhile. The page features a rainbow and a cartoon unicorn who, when clicked, begins reenacting the now famous "Double Rainbow" meme as the rainbow on the screen expands into a double - and yes, almost triple - rainbow.

It might seem counter-intuitive to put so much effort into the page on your site that you want visitors to see the least, but a good 404 page can be a critical component of your site's user experience, so long as a few general pointers are followed.

Bodies dropped in a faint across the International Date Line yesterday and today as panicked iPad users received the "Not Charging" message in the upper right-hand corner of their brand new tablets.

Even ReadWriteWeb was not free of the need for smelling salts as one of our new iPad-owners followed her instinct and hooked the tablet up to her laptop in the same fashion she always has for her iPhone. That feeling that mixes acid running down your bones and your stomach dropping into your shoes was temporary if acute. A bit of rummaging and she plugged the proprietary charger in.

We are all told to never judge a book by its cover, but let's face it, when we find ourselves at an ugly website, we automatically make assumptions about the quality of the services that site provides. A topic we have begun to cover more often, and one that we strongly believe in, is the importance of design for startups. In the last several weeks we've provided tips and best practices for sign-up buttons and registration processes, as well as an inside look into at Boxee's user experience overhaul.

Open web enthusiast Todd Ronin has published a cool mock-up animation of what an "activity stream" might look like on an Android phone. The design is simple but is something we can imagine enjoying on our phones, a lot.

Android is Google's super-open mobile operating system that hasn't moved the needle yet, but is great for discussions like this and could end up much bigger than the iPhone. Activity Streams are the rivers of updates on what you and your friends are doing across different social networks. Most of the major social networking vendors are working hard to figure out what kind of standards could allow these activity streams to flow freely from one site to another. Here's one vision of what that could look like on your phone.

We at ReadWriteWeb are huge Basecamp fans. It raises the productivity of small, physically dispersed teams (like ours) to a level that enables new virtual companies to be be viable. Basecamp changes the traditional answer to the question: "can we operate virtually from around the world, or do we all need to live in the same place?" ReadWriteWeb, for example, lives on Basecamp; it is our office.

But there is one problem. Basecamp is browser native. I want mobile native. And ReadWriteWeb's VP of Content Dev Marshall Kirkpatrick tweeted today that he wants a Basecamp AIR app. Either way, it's clear that browser-only doesn't cut it anymore for Basecamp.

Join us now for our weekly review of Web Technology news and reviews. This week we reported on the launch of Apple's iTunes 8, analyzed AOL's move to bring RSS and lifestreaming to the mainstream, and covered some of the best web apps to come out of DEMOfall08. On the trends side, we looked into what User Experience pros can teach us. Also we delved further into the impact of Google Chrome on the browser market. Listen to our podcast featuring a member of the Chrome team and other guests, and check out the results from our prediction question this week: which browsers will lose the most market share due to Chrome? Last but not least, we bring you the latest from our new Enterprise Channel.

There are more startup tech companies launching this week than almost anyone can keep track of, but any time a new service launches - one thing is key to its survival. The initial User Experience has to be compelling or any new application is going to be passed up in favor of whatever shiny object is next in line.

What's a company to do? Luckily, there are people who specialize in the field of User Experience (UX) and many of them share their best practices freely. We see applications all the time that are based on a great idea but are poorly designed in a way that leaves us frustrated and unlikely to return as users. Below are some of our favorite resources for companies that want to smarten-up quickly about User Experience.