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Return of the Cheap Decade

By Bernard Lunn / January 8, 2009 1:15 PM

In March 2003, Rich Kaarlgaard wrote a great article in Forbes detailing how the coming decade was all about massive reductions in costs and prices, driven by technology. We had grown accustomed to Moore's Law driving down PC costs. Kaarlgaard pointed out that this was happening across the spectrum of the economy. He was right, but many of the effects were hidden by the credit bubble. When money is so cheap, costs rise. Now we are in for an even cheaper decade, and today's headlines are showing the way.

Validas May Have The Perfect Recession Pitch

By Bernard Lunn / October 31, 2008 7:25 PM

Start-ups should have a simple value proposition that is easy to understand. In a recession, that proposition should be "we save you money, NOW". Or maybe, a tad harder, "we bring you new revenue, NOW". With the emphasis on urgency. You can always save money by making sacrifices. But if you can save money by simply reducing a bill, without reducing the service, who would not do that? That is what Validas says they can do: "lower your wireless cell phone bill". You can cut your landline bills by using Skype, but don't you just love figuring out all the ways your cell phone company manages to increase your bill?

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