vertical search
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Spock To Offer Public Record Search Subscription Service
Remember Spock? Over a year ago there was a lot of buzz around this vertical search engine for people, but now that excitement has worn off. Instead of searching for people on Spock or other similar people search engines, most users simply turn to old standbys like Facebook or LinkedIn. But don't count Spock out just yet. Their new service, scheduled for launch in a couple of months, will transform them from a simple people search engine to a full-on public record search tool for only $1.99 per month.
Semantic Travel Search Engine UpTake Launches
According to a comScore study done last year, booking travel over the Internet has become something of a nightmare for people. It's not that using any of the booking engines is difficult, it's just that there is so much information out there that planning a vacation is overwhelming. According to the comScore study, the average online vacation plan comes together through 12 travel-related searches and visits to 22 different web sites over the course of 29 days. Semantic search startup UpTake (formerly Kango) aims to make that process easier.
Beyond Vertical Search to Business Networks
Vertical Search is one of those confusing terms that means many different things, depending on where you are coming from. To most RWW readers, Vertical Search tends to mean “the search space that Google has not yet grabbed and that does not require a major technology breakthrough such as natural language search”. That’s a good enough definition from a start-up perspective. For traditional media, Vertical Search is also about creating a space that Google cannot simply steamroll over. Traditional media may call it Rich Data or Information Services or Data Products, but the end goal is the same.
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