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If all you want is a bunch of people to see your latest video, go ahead and post it on YouTube. If you want a lot more people to see that video or you want to embed it in your Web site or use it to bring mega-traffic to your site, you need to look at other hosting services, not just YouTube. And if you use multiple video hosting sites, you'll want a super-fast, simple way to upload your video to multiple sites. No problem. We'll show you how to do that, too.
As Web-based video becomes more prominent and more useful for businesses, the biggest issue is figuring out what resonates with your audience. You post a video and then what: how many people watch it all the way through? Should you have broken it up into shorter segments? Did you need additional details? Did people like the video and link back to it? Depending on the video site you use to share your content, you have a number of analytics and tracking tools at your disposal.
Vimeo, one of our favorite online video services, just announced a number of interesting updates. In the near future, Vimeo plans to give its users the ability to use an Adobe AIR desktop tool to upload videos to the service. These videos will also play in a larger video player. In addition, Vimeo plans to introduce a more advanced stats package for users with paid accounts.
Not too long ago, Joost was the poster child for the online video revolution. It featured a slick desktop player with innovative controls, good video quality, and it was developed by the team behind Skype and Kazza. It seemed like nothing could go wrong here, but somehow, Joost never managed to get any traction and after the first hype had died down, most users just abandoned the desktop player for in-browser video portals like YouTube and Hulu. After a long delay, Joost finally abandoned its desktop player strategy, but the company never managed to attract a large enough user base.
Today, Joost announced that it is mostly abandoning its original strategy and that the company will focus on offering white label video solutions for media companies and distributors instead.
Maybe to counter some of the bad news around YouTube today, Google just announced the acquisition of the Y Combinator funded video annotation and mashup company Omnisio. According to Google, the acquisition of Omnisio will allow them to keep pushing the envelope of what is possible with online video. Neither Google nor Omnisio have commented on the price of the acquisition, but it is clear that the Omnisio team is going to join YouTube.
Here at ReadWriteWeb we spend a lot of time reading the blogs of companies we write about (send yours to tips@readwriteweb.com) and we've found that some of them are just plain fun. An interesting company blog can be a great way to draw in new people through relevant content of general interest - and some of them will stay to check out the service you provide.
Some companies just blog about updates to their own technology and that's good for existing users to see. Others are fun to read whether you're a user or not. Here are some of the company blogs we recommend reading for a good time.
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