viral marketing
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Amuso: Viral + Monetizable Magic?
I am usually the "enterprise guy", so game shows - the space that Amuso is in - is way off my beat. I explained that to the PR person who persistently tracked me down at Web 2.0 Expo in New York. But I am pleased she persisted.
While I still know nothing about game shows (I don't even have a TV at home), there is something intriguing about Amuso at a business model level. Amuso may be a good example of that rare breed of startup that is both viral and monetizable.
There Must Be Something Between Viral & Obscure...
You've probably been in those meetings too: someone mentions a cool, "edgy" (uh-oh) youth-oriented campaign, and someone else says "video", and then someone else completes the axis of online evil with the word "viral".
It's been said over and over again, but maybe one more time would help: "viral" can be encouraged, it can be prayed for, but it can't be engineered. Your only hope is to create engaging, compelling content, and tell a terrific story... and then hope.
When User-Generated Content Goes Bad
Viral marketing, user-generated content, online buzz: over the past few years, these terms have been representative of a new way of marketing to consumers that takes advantage of the current popularity of the social web. This new technique involves companies encouraging its customers to create content of their own in order to generate interest in the company's brand. Unfortunately, one of the potential side effects of this strategy is the potential for negative buzz. Despite this fact, a surprisingly low percentage of marketers are monitoring for negative responses.
Link Attraction Factors: Getting Dugg and Going Viral
This is guest post by Dan Zarrella, a social media marketing consultant. You can follow him on Twitter here.
While some people have said that Digg has begun to lose its relevancy since the recent algorithmic changes, I believe it still represents an incredibly rich resource for studying social media and how stories and links spread throughout the web community. Once a link "goes popular" and is listed on Digg's homepage it is seen by many and perhaps even a majority of web geeks. Very often these readers have their own blogs, and if they like a story they may blog about it or link to it. This is why many webmasters yearn to be Dugg -- not for the first wave of traffic, which is often substantial but hard to retain, but for the viral wave of traffic and links that comes as a result.
Ideate This: Dell Takes a Swipe at IBM in Funny Web Video
A new web video campaign from Dell called "IT Through the Decades" takes an overt swipe at IBM's most recent television advertising campaign. The video, which is embedded below, hasn't yet been promoted by Dell, though we were tipped off that a companion site for the campaign is coming. It also stars G4 TV's Olivia Munn.
Viral + Monetizable = StartUp Magic Quadrant
Hotmail is credited with inventing online viral marketing. I am sure there were earlier examples, but the whole point of viral is that it's so infectious that it obliterates memory of earlier attempts. I was an early Hotmail user - it was just so simple, obvious and useful.
Most of the Web 2.0 success stories have been viral. Apart from Hotmail, this was not true in Web 1.0. The game at that time - hopelessly flawed in retrospect - was raising tons of money to advertise (online and offline) to get traffic. Flickr, YouTube, Twitter, Facebook type services don’t need to advertise to get mass scale.
Alternate Reality Games: What Makes or Breaks Them?
Alternate Reality Games (ARGs) have become an incredibly powerful viral marketing and audience
engagement tool over the last
couple of years. However, the elements of a
successful ARG remain a mystery to most people. Some of the most
successful ARGs that I have participated in over the past few years were the
I love bees
campaign for Halo 2, the Iris campaign for Halo 3, the political dystopia campaign, for NIN's Year Zero,
and most recently the Harvey Dent political campaign for the upcoming The
Dark Knight movie.
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