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I am usually the "enterprise guy", so game shows - the space that Amuso is in - is

You've probably been in those meetings too: someone mentions a cool, "edgy" (uh-oh) youth-oriented campaign, and someone else

Viral marketing, user-generated content, online buzz: over the past few years, these terms have been representative of a

This is guest post by Dan Zarrella, a social media marketing consultant. You can follow him on Twitter

A new web video campaign from Dell called "IT Through the Decades" takes an overt swipe at IBM's

Hotmail is credited with inventing online viral marketing. I am sure there were earlier examples, but the

Alternate Reality Games (ARGs) have become an incredibly powerful viral marketing and audience engagement tool over the