ReadWriteWeb

This is guest post by Dan Zarrella, a social media marketing consultant. You can follow him on Twitter here.

Building popularity on Twitter is about gaining followers, and the most fundamental and important concept to learn about building popularity is the idea that when you follow someone, they'll get an email about it and there's a good chance they'll follow you back. If that doesn't work, try responding with an @ to something they said. If they check their "replies" stream, they'll see it and possibly follow you.