The company states that growth has nearly doubled in recent months, taking 26 months to hit 25 million views, and 11 more months to get to 50 million. This was done while keeping their production costs almost at the same level, and growing ad and license revenue by 50 percent. TechCrunch has more analysis on their blog here.

Although WatchMojo has its own site where their diverse line-up of content can be viewed, they also maintain a profile on many major video sharing and social networking sites. For example, their custom YouTube channel has over 2,500 videos available, and their Hulu Channel is divided into categories featuring their best content. They also provide videos for display on digital signs that can be seen in malls and other public places.

In relation to the total number of videos being streamed each month on a site like YouTube, WatchMojo videos aren't a significant percentage - yet. According to ComScore, YouTube has served over 5 billion videos over its lifetime, and it is estimated they stream over 100 million videos a day. However, if you think of that total as a 'market capitalization' figure for video services like WatchMojo to shoot for, then the sky is the limit.

Some people have criticised the design of the blog search results - it's a right-hand vertical pane off to the side of the main 'professional' news content. For example, check out this search for "web 2.0".

I think the design is an appropriate way to begin the mixing of mainstream media and user-generated content together. There may be some short-term pain, in the form of criticism about the layout, but the reality is most mainstream 'consumers' of news content still don't accept blogs. There are millions of Barry Dillers in this world who think blogs are just diaries written by teenagers in their rooms.

So it's too soon to mix blog content with mainstream news content. Having it on the side is the right way to go, for now. Maybe it needs some further design work, but remember it is a beta. For example SEW suggests that a memeorandum-like clustering of news and blog results would work better. And Dave Winer makes the fair point: "There's so much confusion about what is and isn't a blog, why bother even trying to make a distinction."

This is one reason memeorandum is so good - it literally makes the user forget who the source is. The important thing is the story and how relevant it is. Of course, memeorandum's relevancy algorithms have a lot to do with that - and that's not an easy thing to scale to a news service used by millions of people, like Yahoo! News is. But in time they will solve that problem and then we'll get mainstream and user-generated content mixed together.

A final word on The podcast network. It's a beautiful and user-friendly design and I'm sure it will entice many mainstream people to try out and subscribe to podcasts - which are essentially user-generated audio content. And that's what it's all about, isn't it? Opening media up.