ReadWriteWeb

The Web 3.0 Conference in New York last week was a visible success. Attendance was good, and so it seems that the organizers are making money. That is significant in a recession, when many conferences that were announced have had to be suddenly canceled due to lack of interest. At a more qualitative level, the Web 3.0 Conference had a good mix of different types of people. It was not an echo chamber. Personally, I found the conversations more stimulating than average for a conference.

One of the main themes of discussion here at the Web 3.0 Conference in New York City is how Web content is being digested. With the shift from destination sites to syndication through multiple channels, the publishers that create all this content face a real challenge. They have typically relied on page views: the more page views, the more advertising revenue.

But relying on page views is no longer an option. The lion's share of revenue that publishers generate comes from advertisers, and advertisers are now demanding to see more actionable ROI on their advertising dollars. Publishers are feeling the crunch.

Our mission at ReadWriteWeb is to explore the latest Web technology products and trends. We're fortunate to have a great group of sponsors who support this goal. So, once a week, we write a post about them; about who they are, what they do, and what they've been up to lately. We hope you'll pay them a visit as a way to show your appreciation for their sponsorship of this site.

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