ReadWriteWeb

In the past, we've looked at alerts service like Yotify and Alerts.com, and they each do a decent enough job of being your personalized web scout. But recently, we were introduced to Trackle, a new service in the same genre. At first, we'll admit, our reaction to hearing there was yet another alerts service available was one of apathy - there are already plenty out there, including the old standby, Google Alerts - who needs another? As it turn out, Trackle was the one we were waiting for. After playing around with Trackle, it was clear that this one could be a winner.