ReadWriteWeb

Social networking sites are quickly becoming one of the most important places where retailers can meet potential customers and interact with their current customer base. According to a new report from eMarketer, social network users are a lucrative target demographic because they are more likely to make online purchases than any other group. About three-quarters of all the retailers in the Internet Retailer Top 500 Guide maintain a presence on at least one social network. Facebook, YouTube and MySpace are the most popular social networking sites for online retailers.