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That didn't take long. Leave it to marketers to find a way to use any innovative new web service to promote their own ends. The latest example? A Chatroulette contest launched by international clothing brand French Connection. According to contest rules, participants are asked if they can "conquer the sinister world of Chatroulette" by charming a member of the opposite sex. (Initially, the contest was for men only, but due to protests, the rules were adjusted to permit women the opportunity to try and seduce men, too. Oh joy.)

If you haven't yet heard of Chatroulette, the webcam shuffle site that connects you with random people from around the world, then it's time to crawl out from under that rock where you've apparently been hiding. This viral sensation, created by a 17-year-old Russian programmer, lets you flip through video chat sessions with anonymous strangers using a simple interface that anyone can master. You may end up having engaging conversations with someone thousands of miles away or you may connect with a curious voyeur like yourself, but you're just as likely to come across the oddballs, the freaks, not to mention the downright disturbing.

Yet despite its weirdness, Chatroulette brings back an element of fun and surprise to vastness of the Internet, where social networks of friend lists and avatars has remained the norm for years on end. And now, thanks to the site's popularity, the Chatroulette clones are beginning to appear.

"The hologram of a DNA spiral that I'm holding in my hand," your professor might say, "can be turned, twisted or expanded at-will and everyone on this video call will be able to see me do it." Is that the distant future of education, sales and casual communication online? Not if Augmented Reality company Zugara has its way.

The company announced today that it is working on fast and easy shared webcam Augmented Reality and its first prototype is already available.

Call us cheesy, but the video below is just adorable.

Hallmark, manufacturers of fine greeting cards and pointlessly sentimental holdiays, have launched augmented reality (AR) greeting cards. Like some of the prototypes we've played around with, the whole affair involves a little real-world hardware (in this case a webcam and a Hallmark card) and a little AR magic. The cards come to life with animation and sound, and the recipient is presumably swept off his or her geeky little feet.

Many users have long sought the ultimate app for mashing up Twitter and online video. Several services have emerged in this space, but many that we tested have been found wanting.

Today, we've been playing with TwitVid.com and the new, free TwitVid iPhone app. Both have greatly impressed us with a simple, well-integrated interface and just the right balance of great function without feature bloat. Does TwitVid have what it takes to win the Twitter-come-video game?