ReadWriteWeb

Google Website Optimizer, a powerful tool that allows website owners to split traffic and test the effectiveness and conversion rates for an array of variables, has traditionally required a lot of back-and-forth between any given site and the Website Optimizer interface.

With the release of a new API, announced today, Google is allowing site owners to conduct multivariate and A/B testing from their own platforms. Part of Google Analytics, Google Website Optimizer (GWO) is a free tool that "handles splitting a website's traffic, serving different variations and crunching the numbers to find statistical significance." For site owners, these minute variations can widen conversion funnels and lead to exponentially greater engagement and profit if changes are executed correctly.

Over the last few years, Pingdom has established itself as a well-regarded uptime monitoring service, but until now, its services were only available to paying customers. Today, however, Pingdom launched a free version of its service. The free service offers all the features of Pingdom's paid accounts, though users are limited to monitoring just one website or server. This free account also comes with up to 20 SMS alerts per months, which is a nice perk, given that you probably want to know that your site or server is down as soon as possible.