You're probably know about the AddThis button even if you don't realize it - it's the orange "Share" button that's nearly ubiquitous across the Web these days. Acquired by the widget creation platform company Clearspring in late 2008, the button was already the most popular of its kind on the Web. The acquisition, said Clearspring, would allow AddThis to reach 300,000 publishers. That number has long since been surpassed. Today, AddThis is installed on 1.5 million websites.

Implementing the button is easy, which is partially why it's been so successful. It's also incredibly easy for the end user to access as well.

From the company's website, publishers need only select their service and style of button in order to get embed code ready for copying-and-pasting onto any website or blog. Those who choose to register with the service can also get built in analytics, too.

What's New?

Prior to today, however, AddThis was not well-designed for mobile use and touchscreens, which is what makes this new release all that more exciting for dedicated mobile users like ourselves. On many websites, it's been more difficult than need be to find an easy way to tweet a link to an article we just read or post a link to Facebook, for example. More often than not, the link simply wouldn't get shared if the publisher didn't have some kind of built in, touchscreen-enabled tool for doing so already installed.

Of course, in the grand scheme of things, one less link posted to Twitter is not a major issue, but it did make the mobile Web feel more clunky and less developed than its desktop counterpart.

AddThis aims to change that with the button's new mobile functionality, which automatically opens Web browser windows for you, with default (but still editable) text filled in. (And don't worry, there's no auto-tweeting/sharing here!) It also now integrates with the built-in email clients on the mobile devices themselves, allowing you to privately share the link with a friend whose address is stored in your contacts list instead of publicly broadcasting it to the Web.

Try it Now: No Code Update Needed

You can see the demonstrations of the new AddThis in these two YouTube videos here and here.

Alternately, you can try AddThis yourself by tapping the "Share" button below this post from your mobile device. We didn't even have to update our code to make this happen - it just works.

This is only one of the many upcoming "new features, experiments and products that help to tackle the problem of mobile sharing," reports Clearspring's Justin Thorp via email. Dare we hope for dedicated native apps next?

"Web users, and particularly small businesses, don't just want an online presence (which was Geocities key value proposition), they want a professional-looking site that they can quickly and affordably build, and the tools to help themselves and/or their businesses succeed (online marketing, commerce capabilities, etc.) - and that's what we're about."

Example Yola website

However, the same argument can be turned back on his business and others like it such as Weebly (a Y Combinator company), Sampa (our coverage), SiteKreator and Webon (owned by another Web 1.0 survivor, Lycos). The online presence that people and small businesses want is increasingly being provided by both web hosting companies and large Internet behemoths like Yahoo! and Google. Google has Google Sites, which evolved out of one of Google's acquisitions, JotSpot, and is available for free both as a standalone product and as a part of Google Apps.

Not to mention, there are free blogging platforms such as Wordpress.com and Google's Blogger. Easy-to-use lifestreaming tools such as Tumblr and Soup.io are also filling many peoples website needs. Yet another type of 'free website' is a DIY social network like Ning.

However, as we noted in our round-up post last year, services such as Yola do target a specific type of user. They're aimed at people who just want a regular website, for example, people who want to chronicle their wedding or holiday, families who want to track their family history and growth, or retailers who want to build a web presence.

As the chart below shows, there's still a long way for Yola and Weebly, which appear to be the two frontrunners in this market, to catch up with GeoCities. But, it will be interesting to see how many new users they pick up now that GeoCities has dropped out.

Google Sites and the free websites provided by web hosting companies tend to be bland and not very customizable. Yola and the like are obviously hoping there is a big enough market for people to want a more professional looking and stylish web presence. So the 'add-on' premium service model probably does have legs. Weebly is also using the affiliate model, so it hasn't eschewed advertising completely.

As we noted a year ago, website builder platforms in the web 2.0 era, where mashups and open data are common, typically offer ways to integrate with 3rd party apps. This can take the form of widgets, or even utilizing other sites' APIs. This is probably the biggest difference between GeoCities 1.0 and the 2.0 era web publishing platforms. These platforms also usually offer the ability to add blogs, RSS feeds, multimedia, privacy controls, and more. For example, Webon supports the OpenSocial API "for thousands of add-ons and widgets (such as iGoogle gadgets and Google FriendConnect), with no HTML or CSS knowledge needed, as well as OpenID to enable DIY social network connections."

Another common feature in the new website creation tools is use of Ajax to build sites. They often have rich functionality and the ability to drag n' drop ajax widgets.

We think Yola, Weebly, and others have a good business model. Although, we also think it's a crowded niche market, even without GeoCities, and some of these startups will inevitably fall by the wayside. For most people, the basic service that Google Sites or web hosting companies provide will be 'good enough'. So, Weebly, Yola, and others are scrapping for the small percentage of users who want a premium quality website.