Online money management service Wesabe and the UK newspaper giant The Telegraph have entered a partnership to offer co-branded tools on the Telegraph website. It's a daring move, we can't help but admire it. We can't help but wonder how users will feel about it too, though.

We like this idea and it's clear that many people want to use online services to monitor and manage their finances. There's no doubt that many of the Telegraph's tens of millions of monthly visitors wouldn't have found out about Wesabe any other way. It does sound like a great convenience, as the company says, to be able to manage money in the same place that you get your news.

We suspect that there will be richer integration of Wesabe into Telegraph pages in the future. We can imagine, for example, news recommendations based on a reader's investment history. Something like the recent LinkedIn/NYTimes partnership.

Still, we wonder how comfortable people will be with this particular choice of partners.

Do You Want the Newspaper to Have a Direct Line to Your Finances?

Privacy is a touchy concern and it's generally assumed that personal finances are one of the most private matters in peoples' lives. None the less, online personal finance services like Wesabe and competitor Mint are growing fast. The value they are able to add on top of existing banking options online is substantial, though there may not be a big barrier to entry if established banks decide to offer similar features.

Partnership options are always interesting, and technology plays in finance are often fascinating - but the newspaper? We're not sure that an institution founded on the premise that it tells everyone everything is really the best choice to do personal finance through.

We like the idea of newspapers working with data (see what The Guardian is doing), but not necessarily our personal financial data - even if it is worked with in anonymous aggregate. Are we alone in that thinking? We doubt it.

What about readers? Are you comfortable, excited even, with the prospect of doing personal finance through your local newspaper? We suspect our readers are disproportionately uninterested in such things as you are more likely to know about these services independently. Still, isn't there something a little crazy about this?

Readers interested in learning more about this sector should check out our recent podcast edition of ReadWriteTalk on the topic, with executives from Wesabe, Mint and Tip'd as guests.

You can tune into the show, and interact with us via the chat, by clicking here. You can also use the Calliflower Facebook app to tune in and participate.

• Aaron Patzer, Founder and CEO of Mint, a popular online money management service. (RWW coverage of Mint)
• Gabe Griego, Vice President of Marketing at Wesabe, a "part money management tool, part community" service. (Wesabe was profiled in our recent round-up post Banking 2.0: Money Management Moves to The Cloud)
• Mu Saleem, Community Director of Tip'd, a new online community "for financial news, ideas, and tips".

RWW Live is hosted as always by Sean Ammirati, with Richard MacManus and Marshall Kirkpatrick from ReadWriteWeb on the call.

Before the show starts, we're interested in what questions you have for the panelists. Please leave a comment on this post and one of the RWW crew on the call (Sean, Marshall, Steve and myself) will do our best to ask your question.

We will post the audio from the show at the end, but we hope you join us LIVE on Calliflower or Facebook.

UPDATE: the show is now finished, here is the audio:

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