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Mobilizy announced today at the BlackBerry World conference that Wikitude, the augmented reality browser, would be coming preloaded on millions of BlackBerry devices.
Upon hearing the news, we immediately had two reactions. First, is this a step up for augmented reality? Does this represent a more mainstream adoption? Or is this simply a business deal and will BlackBerry users see this as bloatware on their devices?
The hype surrounding augmented reality has started to die down, but that's no reason you shouldn't learn how to build your own AR applications. There are now a variety of tools to give users of varying skill levels the ability to create AR tools of their own. Here are three tutorials with different barriers to entry.
Augmented reality (AR) developers Mobilizy, makers of the Wikitude World Browser, are close to releasing their latest creation, Wikitude Drive, an app that combines AR technology with turn-by-turn driving directions. The app works by taking live video of the road captured by a smartphone mounted on the dashboard or windshield and super imposing the direction data onto it. The company announced late last week that beta testing with 2,000 volunteers had been concluded, signaling that the company may be close to publicly launching the app on the Android marketplace.
Location-based applications are all the rage right now, but anyone who uses them knows that current GPS technology only allows for a certain amount of accuracy. If you pull up Foursquare, Gowalla or any other social check-in app while in a dense business area, chances are the place you're looking for is not at the top of the list. This is because current GPS chips and satellites are only accurate to roughly 20 feet at best, but this number could shrink significantly with the recent launch of the first of several new GPS satellites.
Augmented reality (AR) has a long way to go before it achieves widespread acceptance and exposure to the public, but thankfully, many of the leading companies are continuing to make large strides towards this goal with commercialization of applications and the growing popularity of AR advertising. Earlier this month, metaio, one of leading vendors of AR software and services, updated its iPhone application junaio to version 2.0 in an effort to keep up with the growing AR browser market, but it is a truly useful implementation of AR in this app that will help the emerging technology reach more users.
Thanks to the growing popularity of mobile augmented reality (AR) applications such as Layar and Wikitude, as well as countless advertising campaigns from corporate giants, AR is beginning to make its way out of the shadows of obscurity and into popular culture. Once an experimental technology left for expert engineers, AR is becoming more and more accessible to both developers and consumers of the experiences. Now, the greater AR community has another feather for its cap as Time Magazine has recognized it as one of its 10 Tech Trends for 2010.
In December of last year, augmented reality (AR) browser makers Layar chose to pull its iPhone app from the App Store due to frequent crashes reported by users. They thought it was better for their brand to remove the application than to promote a faulty product. As we've mentioned in the past, Layar had hinted that a revamped iPhone app would be out near the end of February, and earlier this week they released just that.
Over the past few months, we here at ReadWriteWeb have been hard at work putting together our upcoming premium report on marketing in the augmented reality (AR) space. From our research we've discovered that for several years, desktop "webcam AR" developers have made created multi-million dollar businesses while the younger "mobile AR" companies have yet to really break the bank. Today, however, Dutch mobile AR company Layar may change the mobile AR landscape, as it has announced it will allow developers of AR layers to monetize their creations on the Layar platform.
Been living under a rock these days? There's this hip new tablet device from Apple called the iPad. Most are in agreement that the new toy is pretty slick, but they also agree on where the iPad fails - there's no camera. iPod Touch fans were disappointed last year when Apple announced that the iPod Nano would be getting the much coveted camera, and now fans of a different sort are feeling the same dejected feelings.
Augmented reality is a technology that allows 2D and 3D objects to be placed onto a live video feed, creating unique user experiences. AR applications entered the mainstream with a few advertisements and installations for automobiles in 2008. Since then the technology has found its way onto our home computers with things like the GE Smart Grid campaign, and onto our cell phones with mobile AR browsers like Layar and Wikitude.
Popular travel book publisher Lonely Planet has begun selling Augmented Reality apps for 10 US cities for $5 each in the Android Marketplace. The apps were built in conjunction with Mobilizy, the company behind user generated content AR app Wikitude.
In addition to offering Lonely Planet content overlayed on top of locations you view through your phone's camera view, you can also plan itineraries and get step by step directions from the app. Augmented Reality is a technology in a formative stage but support from the Lonely Planet brand is a big, if unsurprising, step.
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