Learnvest is another service targeting women. The site offers checklists, budget tools and action items for women to tackle their debt and increase their credit ratings. Through a point system and a number of survey-style questions, the site determines a path for improving your financial future. The only problem is that a collection of points is less interesting than the things you can buy with it - for both women and men. In the future the company plans on integrating affiliate and ad-based monetization. If they can find a way to equate tangible items (vacations, mortgages etc) to points, the service is more likely to catch on.

We'll be participating with a post highlighting an inspiring woman in tech tomorrow, but we thought this would also be a good opportunity to share the search engine below, titled Blogs By Women in Tech. It was created using the super simple and very powerful Google Custom Search tool and lets users search just the archives of more than 200 tech blogs written by women. It was seeded by the archived blogroll at Misbehaving.net and has since grown with more people submitting their blogs. I have a link to it saved on my toolbar and use it whenever I can, as a way to make sure to include women's voices in our news coverage.

Feel free to save and use the search engine yourself. If you'd like to suggest your blog or someone else's for inclusion, you can either email links to marshall@readwriteweb.com or volunteer to be a contributor through a link on the site.

So, go sign up to participate in Ada Lovelace Day and let's make sure that the next generation of young women know that there is an important place for them in technology.

Even more interesting is that the simultaneous media usage for men decreases the older they get, but for women it's the opposite. Up until the age of 40, it's the women who are the better multi-taskers. Amanda Welsh, head of research for IMMI, thought the trend was surprising, given the amount of sports-related programming on the web. What does this mean? She says that they're interpreting the data to mean that "women are more inclined to multi-task than men."

What About the Digital Natives?

Arguing against hard data is difficult, but we have to agree with Amanda - this information is surprising. It seems to support the age-old theory that women, because of their "natural" abilities as mothers and in running the household, have some sort of innate multi-tasking abilities that allow them to engage in different activities at the same time more often (and the subtext implies "better") than men.

But is that still accurate? We're not entirely sure. The ability to take part in different activities when surfing the web is something today's teens and young adults, aka the "millennials'" or "Generation Y," also reportedly do well. Because this generation grew up with the internet a part of their world from the day they arrived, multi-tasking while online just became a normal part of their existence - for both boys and girls. Surfing the net while instant messaging, listening to music, and/or watching TV, is something that this younger generation of internet users are known for. And since these millennials are a part of the age range (15-48) involved in this study, you would think their learned multi-tasking behavior would have some impact on the reported results. But Instead, the results seem to uphold the more traditional view about women and their multi-tasking abilities.

Then Again, Multi-tasking Could Be a Myth

This idea of multi-tasking being a skill to boast about is left over from the days when technology like desktop PCs and email systems were being integrated into the workplace. Suddenly, HR managers were looking for "multi-taskers" able to focus on several different aspects of the job at the same time. However, in later years, it's been discovered that multi-tasking is more myth than reality, since the human brain can only really focus on one thing at a time, no matter how many activities a person is engaged in. The new advice for increased productivity is to slack off, work simpler, and ditch multi-tasking altogether.

So perhaps women sit in the living room with notebook PCs on their lap more often than men, but let's be honest - they aren't multi-tasking. They're just tuning out the TV to engage in something more interesting instead; the internet.

Gender is an important lens through which people communicate and that's still the case online. Below are links to some of our favorite women bloggers and some favorites from some web celebs you may or may not know. We hope you'll visit their sites and add more of your favorites in the comments.

Marshall Kirkpatrick

Many of my favorites were named by the people below, but a few unique ones include:

Anastasia Goodstein, founder of YPulse, a blog about marketing to youth that even non-marketers will enjoy reading.

Marjolein Hoekstra of CleverClogs, my RSS mentor.

Orli Yakuel, Go2Web2.0, frequently finds web apps first.

Laurel Papworth, SilkCharm, a fabulous Australian social media consultant I've just recently discovered.

Photo: Orli Yakuel, by Yaniv Golan

Sarah Perez

RWW writer Sarah Perez says our own Corvida is her favorite woman blogger, but she's got a list of others she likes a lot as well.

Cyndy Aleo-Carreira, from Profy, a leading news blog about life online and promotion for the Profy blogging platform. Svetlana Gladkova, who writes on Profy.com as well as the Profy Development Blog is also one of Sarah's favorites.

Tamar Weinberg, Techipedia, is an internet marketing rock star and a repeat selection by several people asked to make a list for this post.

Veronica Belmont is a blogger and video blogger all over the internet.

Natalie Del Conte is a blogger and video blogger for CNet/CBS.

Gina Trapani leads the fabulous blog LifeHacker

Emily Chang writes and publishes all kinds of different sites, including PicoCool and eHub. Her design company created the most recent design for RWW.

Leah Culver is a founder of standards-happy microblogging platform Pownce.

Kara Swisher writes for All Things D and is one of the most powerful people on the web.

Sarah Lacy is a business writer, author and blogger focusing on tech.

Wow, what a list!

Photo: Sarah Lacy, by Brian Solis

Frederic Lardinois

RWW's Frederic Lardinois was a little late to the game, so many of his favorites were already taken by Sarah above (whose weren't?) - but here's a few folks he's adding to the list.

Susan Mernit used to work at Yahoo! Personals, is rumored to be working on a secret startup project and has lots to teach all of us about the social media space.

Xeni Jardin writes for weird-hunting blog BoingBoing and publishes media all around the world and web.

Lorelle VanFossen writes Lorelle on Wordpress, a leading source of education about using WordPress and about blogging in general.

Photo: Susan Mernit, by Brian Solis

Friends of ReadWriteWeb

Why stop at just our list? We asked a few other people to contribute. We hope you'll add your list of favorites in comments as well.

Matt Mullenweg is the creator of WordPress and another fan of Lorelle on Wordpress. He also named three other bloggers that were new to our list.

Kathy Sierra teaches people about usability and design. More than a year after a gender-based campaign of harassment led her to stop posting to her blog, Sierra remains a public speaker in high demand and one of many peoples' favorite bloggers.

danah boyd is an academic researching the culture of youth on social networks. If you've ever got some free time and want just one blog to read - hers is a good choice.

Tara Hunt is a marketing consultant and author. She blogs at Horse Pig Cow about how businesses can thrive in the changing online world.

Holly Ross

Holly Ross is the Executive Director of the Nonprofit Technology Network, NTEN. Her must-reads include:

Nancy Schwartz's Getting Attention, all about new media marketing for nonprofit organizations.

Michelle Martin's Bamboo Project is a blog about personal and proffesional development for knowledge workers.

Charlene Li is an outbound analyst at Forrester and co-author of Groundswell, a book and a blog about how big business can transform itself to engage in the social web.

Beth Kanter is a nonprofit tech consultant who has worked with nonprofit arts and community-based organizations for over twenty-five years. Words can't describe Beth's awesomeness.

Mike Linksvayer

Mike Linksvayer is the CTO of Creative Commons, a global organization working to create alternatives to traditional copyright law. His favorite bloggers include:

Wendy Seltzer is a technology law blogger who writes about Intellectual Property Rights.

Kerry Howley is a senior editor at Reason magazine and a blogger.

Michelle Thorne is a thinker, about free culture and a whole lot more.

Carolina Botero is a Colombian blogger who writes in Spanish about Free Culture and technology.

Curt Hopkins

Curt Hopkins is the founding editor of The Committee to Protect Bloggers, a blog and organization dedicated to protecting bloggers around the world from imprisonment, censorship and other offenses at the hand of authoritarian governments. Curt didn't hesitate for a moment before pointing us toward the following bloggers.

Esra'a Al Shafei is a 21 year old blogger from the Kingdom of Bahrain. She writes at Mideast Youth and at FreeKareem.org, a blog dedicated to agitating for the freedom of imprisoned Egyptian blogger Abdul Kareem Nabeel Suleiman.

Israel-Canadian freelance writer Lisa Goldman writes about Israel and media.

Sokari Ekine is the founder of Black Looks, a blog about Africa, women in Africa and a whole host of other topics.

Who Are Your Favorites?

The blogs above are just a few of the many that are written by women leading public discussions about technology and many other topics online. Now that it's time for this year's Blogher conference, we'd love to take the opportunity to discover more excellent women who blogs. Who are your favorites?

The Tech Angle

Built on the open source social news site software Pligg, Sk*rt has quickly taken a leadership position in the cutting edge market it exists in. Ad and blog network giant Sugar Publishing, for example, has been unable to unseat Sk*rt with its rival site SugarLoving. Sk*rt is gaining increasing Silicon Valley attention of late and could very well become the subject of some business news soon.

The site combines user submissions with voting and a Propeller-like editors' selected stories column. Its vote ranking algorithm is presumably much less developed than Digg's (age of site and Pligg, am I wrong?) but the site does offer some features Digg doesn't, like a handy bookmarklet for submitting stories from off-site.

Community

The most important feature, of course, is the woman-centric community. Digg is de facto male-centric enough to be generally inhospitable and comments on some gender-related stories there are so horrifying that no one could be blamed for never returning to the site again after reading them.

Community-specific news sites for anyone outside of the dominant demographic groups or mainstream interests are likely to see substantial growth as the underlying technology becomes less exotic to non-early adopters.

The List

Enough about the old site, though. Here are the 10 names that users are choosing between for the new Sk*rt. Which one is your favorite? Mine's the sixth on this list. Voting ends Friday night at midnight, presumably PST. You can vote on the company blog.

Name: Jupe Domain Name: jupejupe.com or jupeit.com, we can’t decide.

Name: Lemonade (As in when life hands you lemons…)
Domain Name: Lemona.de (Kinda weird because it doesn’t even need a .com, but that’s also why we like it.)

Name: Kirtsy
Domain Name: kirtsy.com

Name: Phlox
Domain Name: phlox.com

Name: Mesosoup
Domain Name: mesosoup.com

Name: SheSaw
Domain Name: shesaw.com

Name: Fierst
Domain Name: fierst.com

Name: GabOHla
Domain Name: gabohla.com

Name:19rocks (The 19th amendment rocks.) Actually this can be 19 anything. Ideas?
Domain Name: 19rocks.com

Name: HolyMoses
Domain Name: holymos.es