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DailyDeals.com offers a slightly new twist on the increasingly played out daily deals concept, offering consumers discounts from online-only vendors like Zazzle.com and Novica.com. DailyDeals.com's CEO Steve Schaffer wants to take advantage of online-only daily deals by integrating them with social commerce. Just because a consumer's friends online are doing it doesn't mean they're going to do it with them, online. 

In 2010, we've seen the rise of so-called "social shopping" services. They rely heavily on technologies such as social networking, crowdsourcing and smart phone scanners. Here we present five of the main social shopping developments of 2010. This kicks off a series of posts that will be published over November and December, looking back on the biggest web technology trends of the year.

The Web has of course always had an impact on shopping, from the dot.com flame and burns (Boo.com anyone?) to e-commerce success stories like Amazon.com and eBay. So what's new in 2010?

Yesterday we published an overview of social shopping in 2010, one of the year's top trends. Social shopping is a form of e-commerce in which you can share and access information about retail products through your friends or other users. Social shopping products often have a crowdsourcing component too, enabling you to get the best price or the most relevant data. Groupon and Woot are good examples, but there are a lot of other social shopping products out there.

So we'd like to know which social shopping products you used or liked the best in 2010. There are 12 options below. If one of your favorites is not listed, then select 'Other' and mention it in the comments. You may choose up to 3 options.

MasterCard recently launched a new mobile application called "MasterCard Marketplace Overwhelming Offers," which delivers daily deals to iPhone users. Despite its mouthful of a name, savvy shoppers planning on purchasing a big-ticket item in the near future may want to keep an eye on this one.

Like the popular Internet retailer Woot (just bought by Amazon), the app provides deeply discounted items, available in limited quantities for a limited time. At 12 p.m. Eastern (GMT - 4:00) every day, a new deal is posted to the mobile app, offering "door-buster" type savings of 50% or more on brand-name products from a network of over 28,000 merchants.

Shopping giant Amazon bought online auction phenomenon Woot today, and given the relative sizes of the companies, it can only be a move made with long-term Amazon strategy in mind. Earlier this afternoon we wrote about the deal as a victory for freaks and a marriage of light- and heavy-weight supply chains, but there's something else going on here, too.

Woot is bringing real-time social shopping to Amazon. We pinged ReadWriteWeb reader Michael Vorel, the CEO of commerce, Internet marketing and consulting company Vastplanet for a brief comment, and he argued that this was a competitive move against the coming media convergence that will pit Amazon against TV shopping networks.

Gadget, wine and T-shirt online auction company Woot has announced that it is being acquired by Amazon.com. The nearly six-year-old Texas-based company has combined unorthodox community marketing tactics with an atmosphere of shopping urgency to create a vibrant e-commerce experience.

Woot's core service is to offer one highly discounted item for sale each day, until either time or inventory runs out. The items are of variable quality, but are often just good enough to buy, and the whole experience is a lot of fun. It's an unsurprising acquisition by Amazon, but could have an impact on the larger company.
Update: Read this analysis from an ecommerce perspective - Woot + Amazon = Real-Time Social Shopping

Georgetown roommates David Ambrose and Justin Tsang never thought their time spent together in the dorms would amount to a joint business. The two recently launched Scoop St. - a group buying discount site for local deals on restaurants, spa packages, sporting events and concerts. Similar to other shopping sites like Woot and GIlt, users have a limited time to purchase. However, with Scoop St. and competitor Groupon, a minimum number of users must sign up for an offer by the end of the day. When the minimum is met, your credit card is charged, but if no one else signs up for the deal, then you aren't charged a penny.

A great community for crowd sourced news and content, Digg is taking a page from the Twitter playbook and testing its mettle in the real-time stream. Similar to Twitter's Trending Topics, Digg is set to launch Digg Trends. According to a company blog post , the bookmarking community is offering users a chance to view trending stories before they make it to the home page. True to Digg fashion, this public view of the trend firehose comes with a catch. Voters have 10 minutes to digg or bury a story in order to determine whether it occupies valuable homepage real estate.

In this climate of fiscal responsibility, it makes sense that luxury publications may have fallen by the wayside. While subscription sales for Conde Nast's Traveller may have been lucrative in the past, it's rare to find them outside doctors offices and treadmills. In an effort to kickstart dwindling subscription sales, Conde Nast Traveller is partnering with web shopping experience Gilt Groupe on the site's Jetsetter service.

Yahoo has just launched Yahoo Deals, a site that offers coupons, deals and shopping related tips in a searchable format. According to the release, "web searches for "printable coupons" on Yahoo! are up 50 percent in 2009, compared to the same time in 2008, and up 135 percent compared to 2007." As mainstream news readers abandon their print subscriptions for online news sources, Yahoo's alternative form of coupon clipping is likely to increase brand loyalty and help families weather the recession.