ReadWriteWeb

I am not a shopper. I am a buyer. I need something; I locate it; I buy it. By some accounts, this makes me a total gender traitor. On the other hand, it makes me a prime target for any startup willing to do the shopping for me.

Take consumer electronics site Woya, for example. When faced with the daunting task of buying a new laptop without the requisite Gs needed to make that process sufficiently simple, I have been paralyzed into procrastination. In about 30 seconds, Woya showed me inexpensive, well reviewed laptops I wanted from eBay, Craigslist, Overstock, Amazon, and other sites. It did the legwork and analytics for me, making the process entirely painless.