xbox - ReadWriteWeb http://www.readwriteweb.com/feeds/tag/xbox en Copyright 2012 Richard MacManus readwriteweb@gmail.com Tue, 14 Feb 2012 04:30:00 -0800 http://www.sixapart.com/movabletype/?v=4.35-en http://blogs.law.harvard.edu/tech/rss [UPDATED] Source: Next Xbox Won't Play Used Games 281319-xbox-logo.jpegAn unnamed source is telling video game news site Kotaku that the next version of Microsoft's Xbox will not play used games.

The person, identified as a "reliable industry source" also told Kotaku that Xbox 720 will be able to play Blu-Ray discs, an option not offered on current versions of the Xbox. The next generation of Xbox is expected to be released later this year or early in 2013.

]]> We've asked Microsoft for confirmation and comment. We'll update if they get back to us. So far most speculation about the new machine is just that, as Microsoft hasn't even confirmed if the new system will be called Xbox 720, or when it will be available.

Update: "As an innovator we're always thinking about what is next and how we can push the boundaries of technology like we did with Kinect," said Microsoft spokesperson Allison Milton. "We believe the key to extending the lifespan of a console is not just about the console hardware, but about the games and entertainment experiences being delivered to consumers. Beyond that we don't comment on rumors or speculation."

It was unclear how Microsoft planned to thwart people from playing used games on their consoles. Game publishers have long complained that the used game market erodes their bottom line, but users, who are expected to pay more than $300 for the new units, may bristle and turn to systems on which they can still play second-hand games.

Other rumors tied to Xbox 720 is that it will mark the debut of Kinect 2, Microsoft's highly-praised hands-free sensor. The newer version of Kinect would contain an on-board processor to better detect user motions, according to Kotaku.

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http://www.readwriteweb.com/archives/source_next_xbox_wont_play_used_games.php http://www.readwriteweb.com/archives/source_next_xbox_wont_play_used_games.php Microsoft Wed, 25 Jan 2012 09:45:00 -0800 Dave Copeland
Microsoft to Bolster Its Futuristic Video Search With VideoSurf Acquisition VideoSurf, a search engine for online video content, has been acquired by Microsoft, it was announced today. The service's sophisticated, multi-source video search technology will be built into Microsoft's XBox Live platform, which will see several new entertainment media partnerships in the coming months.

The acquisition, which cost Microsoft a reported $70 million, brings facial and object-recognition video search to the XBox, so it no longer relies solely on descriptions and other meta data when conducting searches. It works across services, so a search for "Lady Gaga" will return results from Netflix, Hulu and a variety of online video sources.

]]> Microsoft is planning on adding content from HBO, Comcast, Verizon, the BBC and several others over the course of the next few months. This expanded offering of video content will be more easily searched and accessed thanks to VideoSurf's backend technology.

In the meantime, they're also going to be rolling out voice search capabilities on the Kinect for XBox 360, which will add a Siri-like functionality to the experience. The Kinect can already understand basic voice commands for things like pausing and playing a movie, in addition to its infamously awesome motion-based, hands-free controls.

Microsoft said they plan on launching voice search for XBox LIVE over the course of the holiday season and they expect the VideoSurf integration to improve the functionality over time.

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http://www.readwriteweb.com/archives/microsoft_xbox_kinect_video_search_videosurf.php http://www.readwriteweb.com/archives/microsoft_xbox_kinect_video_search_videosurf.php Microsoft Tue, 22 Nov 2011 13:45:01 -0800 John Paul Titlow
Could Big Cable Team Up With Microsoft to Preempt Its Own Disruption? If you thought cable companies were in a panic about the threat the Internet poses to their business model, think again. Rather than sit idly by as Web content makes its way to television screens via set top boxes and smart TVs, companies like Comcast will instead try to position their traditional offerings alongside that streaming content. How? By adding it to set-top boxes.

Specifically, Comcast and Verizon are talking with Microsoft about the possibility of including cable subscriptions via the Xbox 360, according to a report from Digiday. The tech giant's gaming console, which already streams content from sources like Netflix, Hulu Plus and others, could in effect become a cable box if Microsoft manages to strike a deal ahead of its upcoming release of Xbox TV.

]]> The move could offer Microsoft a real advantage over the likes of Google and Apple, whose Internet-connected set top boxes have yet to take off. In the case of Google TV, part of the platform's challenge has been in securing attractive enough content offerings. Upon its launch, some TV networks blocked their websites from streaming to Google TV-powered devices, adding to issues with the platform's user experience.

For its part, Apple has famously described its set-top box as "a hobby" but is widely rumored to be working on producing an Internet-connected HDTV set, which may hit the market as early as next year. Smaller companies like Roku and Boxee have found enthusiastic niche audiences for their set-top boxes, but nothing approaching mainstream adoption and not without content-related issues of their own.

microsoft-xbox-360-kinect.jpgWith over 53 million units on the market worldwide, the Xbox has a far bigger reach than all four of those Web-only devices combined. By enabling consumers to subscribe to cable from Xboxes, Comcast and Verizon would help make the the device much more attractive to consumers, who may be less likely to cut the cord if the cable experience is made easily available from the same device they use to stream Internet video, play games and so much else.

Comcast has been aggressive in its attempts to thwart the disruptive challenge the Internet poses to its traditional business model. Inclusion on Xbox gaming consoles makes sense as part of the company's "TV Everywhere" model, which is designed to keep its offerings desirable in the eyes of consumers, who are increasingly expecting the ability to watch content at any time, on any device. The cable giant has also invested heavily in everything from hardware to content.

Do you think Comcast and other cable companies will hang onto subscribers by adapting like this or are they pretty much doomed? Share your thoughts in the comments below.

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http://www.readwriteweb.com/archives/could_big_cable_team_up_with_microsoft_to_preempt.php http://www.readwriteweb.com/archives/could_big_cable_team_up_with_microsoft_to_preempt.php Internet TV Mon, 19 Sep 2011 17:30:00 -0800 John Paul Titlow
Kids Can Now Build Their Own Xbox Games with Kodu Game Lab kodu150.jpgBoosting STEM (science, technology, engineering, and math) education has become a priority for the government, for schools, and for tech companies. In emphasizing the importance of doing so, many point to statistics from the U.S. Department of Labor that note that while there will be more than 2 million job openings in STEM-related fields by 2014, fewer than 15% of U.S. college undergraduates now pursue degrees in science or engineering.

It isn't enough to convince college students to major in science - or rather, by the time students hit college, it may be too late to pique their interest in the field. So many STEM efforts are aimed at encouraging the scientific and technical minds of younger students.

One way to ignite that interest is to give kids the skills so they can build and play their own video games. That's the idea behind Microsoft's Kodu, a visual programming language and game development tool. A product of Microsoft FUSE Labs, Kodu Game Lab enables children as young as five to design, build, and play their own games on the PC and Xbox.

]]> STEM Education Through Xbox Game Development

A free download, Kodu Game Lab doesn't require any programming experience. Its language is entirely icon-based, and with it, children can drag and drop icons in order to create their own games and worlds. Even though it doesn't require knowledge of a programming language, Kodu does help develop important programming skills, in part by getting children to think about "if/then" statements and the idea of actions and conditions.

Microsoft is releasing a new version of its Kodu Game Lab today, and it's also kicking off its Kodu Cup Competition for students ages 9 to 17. The competition asks kids to design their own video game using Kodu, and the winners will compete for a $5000 prize for themselves, along with $5000 for their school and a trip to the worldwide finals of Microsoft's Imagine Cup competition.

According to Gabrielle Cayton-Hodges, a research fellow at the Joan Ganz Cooney Center at Sesame Workshop, there are many educational benefits to teaching children how to play and program video games. She argues that "learning how to create and edit such a system is learning critical analytic skills including systems thinking, problem solving, iterative design and digital media literacies."

Kodu is just one of many great tools that encourage kids to code. You can see some of our other recommendations here and here.

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http://www.readwriteweb.com/archives/kids_can_now_build_their_own_xbox_games_with_kodu.php http://www.readwriteweb.com/archives/kids_can_now_build_their_own_xbox_games_with_kodu.php Gaming Wed, 16 Mar 2011 11:03:21 -0800 Audrey Watters
Weekend Project: Hack Microsoft Kinect Earlier this month, hardware hacker Hector Marcan released his open source Kinect drivers, wining the $3,000 in prize money put up by Adafruit Industries, a NY-based company that sells DIY electronics kits. Since then, a lot of people have been posting hacks made possible through the release of these open source drivers - something which may have inspired you to hack your own Kinect peripheral.

Many non-technical folks have become more comfortable with hacking, thanks to the ease of "hacks" like jailbreaking the iPhone or rooting an Android. However, hacking Kinect isn't as easy as you might think. But if you're if you're a fairly advanced user, comfortable with the command line, Python, GitHub repo's, reverse engineering and more, this is one Weekend Project you're going to love.

]]> OpenKinect Resource List

There's no need to do a full copy and past of the "how to" instructions here, as the complete, fully documented online guide is now available from this site: ladyada.net/learn/diykinect. This site provides instructions on how to gain control over Kinect's camera by reverse engineering the Xbox Kinect Motor, a key part of the Kinect device.

Other resources you should be aware of, if you're daring to get involved with this project, include the following:

Psst...Microsoft Likes Kinect Hackers

According to a CNET report, which made its way around the Internet, Microsoft is not happy with those endevouring to open up their device in this way. A company spokesperson told CNET:

"Microsoft does not condone the modification of its products. With Kinect, Microsoft built in numerous hardware and software safeguards designed to reduce the chances of product tampering. Microsoft will continue to make advances in these types of safeguards and work closely with law enforcement and product safety groups to keep Kinect tamper-resistant."

Well, that may be the "official" company line, but hosts of the "Ping" show over on Microsoft's developer outreach site, Channel 9, have sent a different message to would-be Kinect hackers. During minutes 6:30-10:00 of episode 83, the hosts discuss the Kinect hack, saying they really love it.

"I think this will be a great way to not only show some of the applications for this outside of the gaming space," said co-host Paul Mestemaker, "but also a great way for Microsoft to find people out there that could be talented developers that we could bring on the team." A bit later he says that this also "just reinforces what Steve Ballmer had said at the CEO Summit in Brazil awhile back - that this is one of the biggest things Microsoft will come out with and it's not just some toy, not just some gaming thing. This is the whole next-generation user interface."

Why Bother?

If you're wondering why you should bother hacking Kinect, this is not the project for you. We've speculated that Kinect could be used one day to control an "Internet of Things," and quoted analysts who positioned the device as a game-changer. "Kinect is to multitouch user interfaces what the mouse was to DOS," said Forrester's James McQuivey. "It is a transformative change in the user experience, the interposition of a new and dramatically natural way to interact -- not just with TV, not just with computers -- but with every machine that we will conceive of in the future..."

If you're interested in seeing what some folks have already done with their hacked Kinect systems, check out the videos on the next page.

Click "Next" Below for the Kinect Gallery!

KINECT GALLERY

Kinect Hack: Motors

 

Shadow Puppets

 

Interactive Puppet Prototype with Xbox Kinect from Theo Watson on Vimeo.

Controlling an iRobot

This experiment from MIT's Phillip Robbel connects the Kinect unit to an iRobot is able to paint a room using Kinect's depth sensors, recognizes a human and can be commanded with a wave of a hand. (via Forbes)

 

3D Video Capture with Kinect

By combining the color and the depth image captured by the Microsoft Kinect, one can project the color image back out into space and create a "holographic" representation of the persons or objects that were captured. The project website is at: http://idav.ucdavis.edu/~okreylos/ResDev and a similar video is here.

Multitouch with Hacked Kinect

This video shows a proof-of-concept where the Kinect camera is use for multitouch-like interaction.

Kinect on OS X

XBox Kinect running on OS X ( with source code ) from Theo Watson on Vimeo.

3D Video Made with Kinect

3d video with Xbox Kinect from cc laan on Vimeo.

Object Recognition on the PC

This proof-of-concept shows how Kinect can be taught to recognize objects, like a toy a doll, a dog and others.

...And More!

The ongoing list of Kinect hacks is being kept up-to-date here, on openkinect.org.

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http://www.readwriteweb.com/archives/weekend_project_hack_microsoft_kinect.php http://www.readwriteweb.com/archives/weekend_project_hack_microsoft_kinect.php How To Fri, 19 Nov 2010 09:15:42 -0800 Sarah Perez
Microsoft Introduces Xbox Live Video Chat with Kinect video_kinect_jun10.jpgLast night Microsoft unveiled Kinect, the company's foray into motion activated controls for the XBOX 360 gaming console that was previously known as Project Natal. Users can play games and navigate menus and web apps by waving their hands or by using their voice, but the camera in Kinect can also be used for social communication. Announced this morning at Microsoft's keynote at E3, Xbox Live users will also be able to video chat from their TVs with friends and family using Windows Live Messenger.

]]> Using Star Trek-esque voice commands like "Xbox - Start video chat!", users can connect face-to-face with their contacts with live video chat thanks to Kinect's camera. The video chat features are built on the Windows Live Messenger chat platform, so chatting Xbox-to-computer is also a likely possibility. Users chatting Xbox-to-Xbox can also watch videos, listen to music or browse news items together in real-time.

video_chat_jun10.jpg

The camera can track where your face is, so if you move around the room during a conversation, the camera will pan to follow you. To end a chat, hand motions can be used, but most people will likely opt for blurting out "Xbox - End video chat!"

The disappointing part of this is that Windows Live Messenger connections are required to use the video chat capabilities. Xbox live already features Facebook and Twitter integration, so it would be nice if connecting for video chat with these friends was easier than asking for their Gamer Tag.

Will video chat even take off on the Xbox? Or will the novelty wear off? Much like the iPhone's video chat capabilities, I see this kind of feature being used in special situations. If there's a party at your house and you want to have a group of people chat with some people who couldn't make it, Kinect's video chat could be nice way to do that. As would the iPhone. There seems to be a lot of momentum behind video chat, and perhaps it is hitting its stride in 2010. Kinect could be one way video chat becomes a predominant form of communication.

The majority of Microsoft's keynote focused on introducing new games as well as applications for the new Kinect technology. Interestingly, however, pricing for Kinect was not announced and a rumored Hulu app for Xbox Live was also disappointingly absent.

Images by Engadget.com

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http://www.readwriteweb.com/archives/microsoft_introduces_xbox_live_video_chat_capabili.php http://www.readwriteweb.com/archives/microsoft_introduces_xbox_live_video_chat_capabili.php Microsoft Mon, 14 Jun 2010 12:10:00 -0800 Chris Cameron
Microsoft's Project Natal Controller to be Called "Kinect" Update: It's official.

Joystiq reported today that Microsoft's motion-capture camera and gaming controller, code-named Project Natal will be called Kinect.

The news came from an Italian ad for the product that was pushed out by Atlas, an ad agency owned by Microsoft. The news was originally broken on USA Today's Game Hunters blog in a post which has since apparently been redacted.

]]> Joystiq also announced a list of the games that will come out with the dynamic gaming system. They include Kinectimals, an animal-raising game; Joyride, a racing game; Kinect Sports; Kinect Adventures, a rafting game; MTV Games' Dance Central. Disney and Star Wars-character games are in development.

Project Natal's unveiling is occurring this evening in conjunction, somehow, with the Cirque du Soleil.

More on the Seattle PI's Microsoft Blog.

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http://www.readwriteweb.com/archives/microsofts_project_natal_controller_to_be_called_k.php http://www.readwriteweb.com/archives/microsofts_project_natal_controller_to_be_called_k.php Gaming Sun, 13 Jun 2010 19:23:00 -0800 Curt Hopkins
Microsoft to Release Natal in October, or Is It? Microsoft's Saudi Arabia marketing manager, Syed Bilal Tari, said on Gamertag Radio that the motion-capture camera and gaming controller Natal will be released in October.

"Definitely it is going to be October 2010," he said about the highly-anticipated camera that will capture gamers' motions for the Xbox 360, allowing them to play without controllers. The only problem? He's not a Microsoft employee.

]]> A Microsoft represenative told the gaming blog Gamasutra that Tariq was not employed directly by the company.

"A Microsoft rep told G4 that the purported marketing manager isn't actually directly employed by Microsoft, although the company did not deny the rumored October launch window. "Syed Bilal Tariq is not a [Microsoft] employee. He is a vendor employed through a third-party company on behalf of the Microsoft subsidiary in Saudi Arabia," said a Microsoft rep.]"

Microsoft is reportedly planning an official announcement during the E3 gaming convention in June, where its consumer name will also be announced.

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http://www.readwriteweb.com/archives/microsoft_to_release_natal_in_october.php http://www.readwriteweb.com/archives/microsoft_to_release_natal_in_october.php Gaming Sun, 16 May 2010 18:15:00 -0800 Curt Hopkins
Immersive Social Gaming: Twitter and Facebook on XBox xboxCompanies in the internet TV space should start worrying. It seems Microsoft's foray into life streaming on the XBox 360 will arrive as early as autumn. As promised in early June at the
E3 event, 360 Live users will see Twitter, Facebook and streaming radio service Last.fm available to their community as downloadable apps. Additionally, the existing Netflix application is expected to be updated to allow users to browse through titles directly from Live. With the promise of on-demand games, streaming videos, music and a new social media component, the Xbox community is about to look a lot like open source media center Boxee.

]]> The rebirth of the XBox 360 as an entertainment system is a significant one. After the release of the first generation XBox console, a number of developers modified it, built media-player software and released it as the XBox Media Centre (or now, XBMC). Unaffiliated with Microsoft, the group created a cross-platform open source media player with the possibility for third-party plug-ins. It was the basis for an amazing new entertainment experience, and accordingly, streaming entertainment service Boxee is actually a fork of the original XBMC software. Nevertheless, it appears that with streaming Netflix, Twitter, Facebook and new entertainment functionality, the Microsoft sanctioned 360 marketplace may cannibalize its open source counterpart.

xbox_twitter_jul09b.jpg

According to Eurogamer, Microsoft marketing executive James Halton commented on the Twitter and Facebook release saying, "It will be before Christmas. A lot of the background work's been done for a lot of applications that are coming."

In addition to this more social 360 Live community, Microsoft's most interesting entertainment efforts have been demoed, but they have not been released to the public. ReadWriteWeb recently covered a number of motion-based web interfaces and Microsoft's Project Natal is among the most anticipated motion interfaces for the gaming world.

Natal uses a sensor-based camera to recognize full body gestures, facial movements, depth perception and voice. The interface also allows players to scan real world objects like skateboards to interact with them in game play. With the integration of Facebook and Twitter, and the upcoming release of Natal, gamers will be able to record their own gestures and brag about their Xbox triumphs directly from their television screens. Alternatively, if your friends already heckle your lack of Skate abilities, they'll soon carry the heckling across networks, complete with screen captures and tweet annotation. Think of it as a modern-day America's Funniest Home Videos, only your avatar is the one getting kicked in the virtual junk over and over again. Love it or leave it, Microsoft is about to offer audiences a totally immersive entertainment experience. The Boxee community had better collect its rocks, it appears Goliath is on the move.

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http://www.readwriteweb.com/archives/immersive_social_gaming_twitter_and_facebook_on_xb.php http://www.readwriteweb.com/archives/immersive_social_gaming_twitter_and_facebook_on_xb.php Twitter Wed, 29 Jul 2009 21:52:42 -0800 Dana Oshiro
Cartoon: Google Knows All and Sees All Google Latitude is out, giving your friends the ability to tell where you are (or at least where your mobile phone is) 24/7. You can, of course, opt out in whole or in part - updating your location manually, or concealing it altogether. Which should prevent certain awkward conversations ("If that's my mother, tell her I'm not here!")... but maybe at the expense of triggering others ("Exactly why weren't you on Latitude tonight while you were 'working late'?").

]]> If nothing else, Latitude gets us one step closer to a truly negative answer to the question "Google... is there anything they don't know?"

More Noise to Signal

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http://www.readwriteweb.com/archives/cartoon_google_knows_all_and_s.php http://www.readwriteweb.com/archives/cartoon_google_knows_all_and_s.php Cartoons Mon, 09 Feb 2009 14:00:00 -0800 Rob Cottingham
Dude, Where's My App? 10 Web Apps We Wish Hadn't Disappeared We track hundreds of web apps here on ReadWriteWeb. Some, like YouTube and last.fm, become our favorites and prosper. But others sadly close down, or whither away due to not many people using them, or suddenly stop working for one reason or another (the bills are too high, the RIAA gets on their back, the developer doesn't have time, or a myriad of other reasons). Here is a list of 10 web apps that are no more, that we at ReadWriteWeb miss and wish were still operational.

]]> Muxtape

Popular playlist sharing site Muxtape got taken down by the Recording Industry Association of America (RIAA) in mid-August and it is unfortunately still non-operational. The fact is that Muxtape didn't pay its internet radio licensing fees. In our recent RWW Live podcast on online music, Lucas Gonze (creator of similar playlist service Webjay, which was acquired by Yahoo in 2006) said that Muxtape was "trying to become a big service, i.e. get too big to fail and so cut a deal [with labels]." Unfortunately Muxtape failed to escape the notice of the RIAA.

NetShare (iPhone app)

Nullriver's NetShare was an iPhone app that, according to Gizmodo, allowed you to tether your laptop to your iPhone using the handset's 3G modem as your laptop's own. Basically this let you have full Internet access on your laptop without Wi-Fi, for free. There was talk that this violates AT&T's terms of service, but whatever the reason the app has been pulled from Apple's App Store. The last message on the site is dated 4 August and states: "We're working with Apple to get NetShare back up on the AppStore." But we're not holding our breath.

Image courtesy of Gizmodo

The CLQ

Adam Steinberg of EventVue wrote in to tell us that he misses The CLQ (the acronym stands for Champions League for Quake style games). It's an app that kept track of "millions of game players (Quake, Unreal, Half-life, Tribes, etc.) on thousands of online game servers." It was a very popular app in its niche, however it was stopped. The developers claim that this was due to "incredible amounts of e-mail, GameSpy monopolizing access to game servers, constant upgrading of hardware and software to process increased traffic, games getting their own statistics, etc."

The good news for CLQ fans is that one of the developers, Nico de Vries, is currently working on a version 2.0.

PubSub

pubsubPubSub was one of our favorite 'future search' products back in the early days of web 2.0 - you could enter keywords and the product would deliver search results to you automatically. This feature is now common place in news sites, for example Google News has it, but back in '03-'05 PubSub was an innovator.

So it was a great product, but PubSub spectacularly imploded in mid-2006 after founder Bob Wyman blogged about "internal political issues". Wyman left the company shortly after and the product sunk along with its creator. Perhaps PubSub will rise again, because apparently it still exists today. Here is the message on its frontpage currently:

Others have risen since to take over the reins in future search. A few of our favorites are ZapTXT, FeedRinse and BlastFeed. We discussed those and other services here. But we'll always have a soft spot for PubSub...

AllPeers

In March we heard that P2P browser plug-in AllPeers had shut down, a blow to a market that seemed very promising back in 2006. AllPeers set out to add "file sharing to the web browser". Technically the service seemed fine, however the reason for the closure according to the company was that "we have not achieved the kind of growth in our user base that our investors were expecting, and as a result we are not able to continue operating the service."

Scrabulous (Facebook app)

We reported in April that Scrabulous, the extremely popular but unauthorized Scrabble Facebook app, was under fire from Hasbro and Mattel. Those two companies own the rights to Scrabble - Hasbro in North America, and Mattel in the rest of the world. In July the bigcos had their way and Scrabulous was taken offline.

After more legal ducking and weaving, in which the app was first pulled in North America and then internationally too, the app got re-born under the name Wordscraper. It uses circles instead of Scrabble-like square tiles. Unfortunately the change isn't proving too popular. This comment by a Facebook user is an example of the reaction:

"I loved Scrabulous !
Wordscraper is kinda the same but I do not like the round tiles , it makes it difficult to play , kinda messes everything together, change it to SQUARES and it would be alot better."


The old version, with squares

Pandora

OK you can still use Pandora in the US, despite concerns that it might be on the verge of closing. But those of us who live outside the US haven't been able to access this lovely music discovery service for too long a time.

Qumana

Tris Hussey tweeted to tell us that Qumana was a great java-based blog editor, "easy and light." Unfortunately it is not being updated anymore and the homepage isn't accessible.

Crgslst

Back in March we reported on a very slick multi-city search tool for Craigslist, called crgslst. As we noted, Craigslist itself doesn't offer a multi-search service. By combining the publicly available RSS feeds from Craigslist with AJAX, crgslst fills this need "so fast, we left the vowels behind." We noted at the time that crgslst may be in violation of the Craigslist terms of use and could face the same shutdown that other similar projects have in the past.

Indeed this has turned out to be the case. Currently when you visit crglst, you are greeted with this despairing pop-up message:

ShareYourOPML

This site for sharing OPML files was "retired" by creator Dave Winer in January. He wrote at the time that "now that Google and Bloglines both have discovery mechanisms, based on what you and others like, there would only be a future for SYO if it were a thriving and growing community, and it isn't."

The good news for OPML fans is that Toluu has risen to fill the void. We reviewed it in March, noting that it lets you share your OPML with others in order to discover new feeds, see what your friends are reading, and even discover new people who share your same interests. We were impressed by the service, even more so in May when enhancements were announced.

So perhaps, sometimes, there is a silver lining in the dark cloud of web apps that close or get shut down!

Have Your Say

Tell us in the comments which web apps have disappeared in recent times that you used to love. Also let us know if anything has come along since that you perhaps like even better.

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http://www.readwriteweb.com/archives/10_web_apps_disappeared.php http://www.readwriteweb.com/archives/10_web_apps_disappeared.php Product Reviews Thu, 11 Sep 2008 19:21:06 -0800 Richard MacManus
Five Ways to Use Social Media to Reach People Who Don't Use Social Media Nuke! on Flickr - Photo Sharing!.jpgAre you the only person at work who likes to read blogs? Is it your job to sell things to people who would probably throw you out of their offices if you said the word "twitter?" Are you trying to reach audiences who've never visited a social networking website because they've heard those sites are used by no one but virus peddlers, sex fiends and 14 year old losers?

Sometimes it feels like social media is just not relevant to the people you're trying to reach. That's a common dilemma, but we believe it doesn't have to be that way. In this post we discuss five strategies for using social media to reach people who don't use social media, and we've listed specific tools you can use to do it.

]]> Bitstrips_ Soc. Media Enforcement Agency.jpg
It doesn't have to work this way. Thanks to Guhmshoo for the cartoon.

All of the strategies and tools below are most effective when they're used well - it's easier said than done.

  1. Develop Relationships with People Who Bridge The Gap Inside Other Organizations
  2. Financial Services - Twellow.jpgYou may want to target senior executives, older people or others who just aren't very likely to read your blog posts, Twitter messages, etc. but chances are - those people have co-workers, family and others in their lives who would. By adding value to the lives of less senior people inside organizations, you can gain mind-share with the people in whose interest it is to make good recommendations to their superiors at work.

    Similarly, many mainstream journalists now participate in social media conversations for their research. Making yourself known as a topical expert to them online can help increase your visibility when it's time to write a story off-line.

    Here's a recommendation we offered to one non-profit organization that we often use as an example now for others.

    Let's say you work locally on a particular issue and you're interested in getting traditional press coverage. One way to pursue this is to subscribe to a feed for national media outlets, filter that feed for keywords related to your topic of interest and keep your eye out for breaking news or important topics on the national level. You might even set up an RSS to SMS alert.

    Then, when a story comes out in the New York Times about water quality, food transport costs, or whatever your issue of interest is, you can contact local press about it and say "I don't know if you've seen this national coverage on this topic [they probably haven't because you've automated watching for it] but if you're interested in a local angle, our Executive Director/CEO/[or insert more down to earth person] is a good expert source for a local perspective."

    You don't want to do that too often, but occasional and appropriate use of this tactic should be appreciated by the press you reach out to. It's mutually beneficial for both parties and could help you get that coverage in traditional media that's more likely to be read by your off-line target market. Even the smallest organization could grow its mind-share in mainstream markets quickly using tactics like this.

    Tools to use for these tactics: For general participation and visibility among the social media users that do exist in your area of interest, check out Twellow.com for a directory of Twitter users by industry, do some searches on FriendFeed.com and find out what the top blogs in your area of interest are using the methods described in our post "Six Ways to Find Top Blogs in Any Niche." Just participating with like minded people in this space will move you up on their list for biz dev and marketing.

    If you're not familiar with RSS feeds, start with this introduction: RSS in Plain English. FeedRinse.com is one of the easiest to use feed filtering services. Feed filtering is also available inside Zaptxt.com, one of our favorite RSS to IM/Email alert systems. See also Pingie, a new alert service we've been using and Alerts.com, an even newer one we wrote about this week.

  3. Use Web 2.0 Tools to Learn About Real Life Public Events
  4. There may or may not be relevant events in your field that are attended by non-social media users and are listed on sites like Upcoming.org and Eventful.com. It's worth a look and worth subscribing to the RSS feeds for those searches.

    More likely, perhaps, is that your local newspaper's website has those kinds of events listings. Trade associations, nonprofit groups and other kinds of sites often have events listings as well. What has this got to do with social media tools? You can subscribe in the same RSS feed reader that you read blogs in to those event listings. All too often there aren't feeds available, but there are tools you can use to create them (see below).

    Tools to use for this tactic: An RSS reader, be it Google Reader, iGoogle, MyYahoo or another - there are lots of options. If events listings aren't being published by RSS, here's what you can do. Find pages where they are listed, scrape a feed using Dapper.net (see how to do this) then filter the feed for keywords related to your industry if need be using a tool like FeedRinse.com or Pipes.Yahoo.com if you feel brave. (Want a 5 minute screencast intro to the basics of using Yahoo Pipes? Well there you go.)

    For example, I just scraped a feed from my local paper's news site event listings, then ran that feed through Yahoo Pipes to filter for tech or startup related events. The end result? A feed that's empty today but could deliver just what I'm looking for later - mainstream events that I can attend after having learned about them using new tools on the web.

    Pipes_ editing _Oregon Live Events Scraped and Filtered for Tech_-1.jpg

  5. Make Your Blog an Email Newsletter and Promote it Elsewhere
  6. Feedburner, Google's RSS publishing service, makes it easy to offer any RSS feed, including the one your blog should publish automatically, as an email newsletter. There are lots of companies that buy AdSense links on Google for links to their websites and blogs for key search terms. Your marketing department may write guest editorials in traditional press already and any other traditional marketing campaign can lead people to an "email newsletter" page - really your blog with email subscription.

    If your target audience doesn't read blogs or participate in social networks, they probably do like email. This is an easy thing to do and can prove quite effective for non-technical audiences if framed in a non-threatening way.

  7. Look Harder, Your Audience Probably is Using Social Media That You Aren't Aware Of
  8. There were 5 billion videos watched on YouTube just by people in the US in July. There are people in your industry using LInkedIn, we guarantee it. Where are people talking about you or your industry online? Check out Kingsley Joseph's Social Media Firehose to find examples (click the "list" button to see a list view of links).

    A couple of other places to look include Ask.com's blogsearch, sort by popularity, and the social bookmarking site Delicious, where you can search for and subscribe to the most popular or most recent bookmarked links by keyword. You'll want to use the site in different ways depending on your field. http://delicious.com/popular/chiropractic may not unearth a lot of resources, but http://delicious.com/tag/chiropractic+blog looks pretty interesting, for example.

    LinkedIn_ Patricia Cianflone.jpg

    It is not surprising to find an equine dental assistant on LinkedIn.


  9. Use the Internet to Make Yourself Smarter In Real Life
  10. The best way to use social media to reach people who don't use social media is probably just to use social media to kick more ass. You may be the only person in a meeting that reads blogs (unlikely, really) but that doesn't have to be what people notice; the fact that you know more, sooner, about your shared interests (as a result of reading blogs) well will be a big help.

    Easier said than done? Check out our recommended tools in this regard:
    Check out our article about how to find the top blogs in any niche and then combine those sources with the methodology describe in our post How to Find the Weirdest Stuff on the Internet (or the best content on any topic).

    Mobile Industry Leading Blogs.jpgWe also recommend taking those top sources you identify and turning them into a Google Custom Search Engine, which is remarkably easy for even the least technical people to do. Search against those top sources as reference and you'll unearth all kinds of useful knowledge from the archives of your industries online experts.

    Build your reading list with the tools described in those posts above and you'll be using social media to advance your career and connect more effectively with more non-users of social media.

    We Think it Can Be Done!

    Participation in these technologies is expanding rapidly, but a huge portion of the world is still not likely to read this blog post, for example (their loss!) much less to connect with the kinds of communication we all share on a daily basis.

    How do these strategies look to you? We'd love to know what methods and tools you've found particularly useful in using social media to reaching outside of the echo chamber. Let us know in comments.

    Image at top: "Nuke!" CC from Flickr user Jaako



    ]]> Discuss]]> http://www.readwriteweb.com/archives/five_ways_to_use_social_media.php http://www.readwriteweb.com/archives/five_ways_to_use_social_media.php Thu, 11 Sep 2008 15:36:08 -0800 Marshall Kirkpatrick Google Local Search Now Finds Where You Are For travelers, mobile applications that allow you to search for local places can be a pain to deal with. You constantly have to go back into the app to update your location. Sometimes it's easy to forget to do this, which can make your local search process become tedious and frustrating. Today, Google has announced their way of making local search a lot easier. Google's Local search homepage will now feature a new technology known as "My Location".

    ]]> Simplifying Local Search

    Available exclusively on Windows Mobile devices, Google makes good use of its Gears Geolocation API to get an approximate ID on where you're located. The API uses the same Cell ID technology Google uses for Google Maps on mobile devices. How does this affect your local search results? With My Location, users only have to type in whatever they're searching for without adding a location in. Whether it's sushi, the weather, or a local restaurant, Google will find both your results and your location. The API does most of the heavy work and cuts down on the amount of time spent typing in all of that information. We think this beats having to change your location every time you travel to another city or state.

    Addressing Privacy Concerns

    If you're concerned about your privacy, Google does its best to make sure your information is protected. According to the latest Google Mobile blog update,

    "We take your privacy seriously and have designed Search with My Location so that it doesn't associate your location with any personally identifiable information, even if you are logged in. We won't send your location until you explicitly opt in, and you can always opt-out from the Gears Settings under the Tools menu."

    We're glad they noted that you're opted-out of this option by default.

    Limited Availability

    Unfortunately, only a handful of Windows Mobile devices are currently supported. It would've been nice to see this in the Google app for the iPhone too. International Google users will also have to wait for this feature, as it is only available in the US and UK. To check and see if your device is supported, head to "www.google.com" on your mobile web browser. A "My Location" link should be available right under the search box. You may have to refresh the page to see the link. If refreshing doesn't help then your device probably isn't supported at the moment. My Location is a small, but more than welcomed feature for Google Local search. Here's a brief clip provided by Google on how "Search with My Location can help save your thumbs".

    Image Credit: The Official Google Mobile Blog

    Google company profile provided by TradeVibes
    ]]> Discuss]]>
    http://www.readwriteweb.com/archives/google_local_search_now_finds_where_you_are.php http://www.readwriteweb.com/archives/google_local_search_now_finds_where_you_are.php Google Thu, 11 Sep 2008 15:17:21 -0800 Corvida
    Mesh, Deep Zoom, Netflix on Xbox: Is Microsoft Becoming "Cool"? Microsoft. Depending on who you are, their name alone elicits some pretty strong feelings. Some people love them, others love to hate them. Few people are neutral. However, everyone can pretty much agree that Microsoft has been fighting an image problem lately and one that has started to make them look less like a towering giant and more like the underdog. Those "I'm a Mac" ads didn't help, either. However, some recent innovations make us wonder if the tide is starting to turn for the big blue monster.

    ]]> Earlier this year, we wondered if the Microsoft was beginning to wake up from an apparent slumber. That post addressed cloud databases and IE8, but perhaps those won't be the turning points for Microsoft's image after all. In fact, given the number of happy Firefox customers, IE8 may still be somewhat of an uphill battle. But some other innovations prove that even Microsoft can still be cool.

    Netflix Comes To Xbox

    Earlier this week, Netflix subscribers got a nice surprise - they no longer need to save up for that Roku box to get instant access to Netflix movies on their TV. Instead, the new set-top box for Netflix is going to be one that many people already have in their living rooms: an Xbox 360. The partnership between Xbox and Netflix will be bringing a new "Watch Instantly" feature that will appear on Xbox later this fall. In addition, a "Live Party" feature will allow people to watch movies together over Xbox Live. Well, the coolness of that feature is debatable...but still, Netflix on Xbox? Did Microsoft just win the living room from Apple?

    Deep Zoom Changes the Web

    Bah humbug - another browser plugin. Is that what you think? Well, like it or not the Silverlight plugin is being pushed hard. It's going to be installed on millions of HP computers and it's going to power NBC's Olympics '08 website, so it's going to become hard to avoid installing this one after a while.

    If you've been paying attention to Silverlight news, you know that one of the most remarkable things about it is its Deep Zoom feature. It's definitely the coolest. It initially received attention when Hard Rock debuted their Memorabilia website. Then there was the incredible Deep Earth site (which technically didn't use Silverlight's Deep Zoom, but instead uses Silverlight plus a custom-written component created in Visual Studio). Now we have a Silverlight Deep Zoomable image of Yosemite National Park. 70 photographers, GPS-enabled cameras, 10,000 high-res photos. The results let researchers study rockfall activity and help Yosemite search-and-rescue teams with their operations by providing detailed, zoomable maps of the rockfaces. Cool? Yes, definitely.

    Live Mesh

    This service is rapidly approaching coolness. Mac fans have complained there's no Mesh for them, but that's only a matter of time. In the past couple of days, we've seen Live Mesh open up to all and launch a mobile web site.

    Via m.mesh.com you can see your stream of Mesh news, access your Meshified folders, and move your photos, videos, and other content from your mobile device into your Mesh, instantly making them accessible from any computer, anywhere. The Live Desktop (cloud storage) offers 5 GB, but you aren't limited to meshing only 5 GB - you can mesh as much as you want. Data will sync from device to device via P2P connections, but only 5 GB are stored online for access when you're away from a device you own. You have the option to configure which files are part of that 5 GBs. Oh, and it does Remote Desktop, too.

    If you haven't been able to wrap your head around Mesh, yet, this video is a killer introduction. Here, Ori Amiga demos the native Mesh feeds, WPF applications using Mesh, a Silverlight client that supports working on and offline, a custom Facebook application that syncs Facebook photos with Live Mesh, and even a Mac client that sends photos to Live Mesh. Cool? You bet.


    Ori Amiga: Programming the Mesh

    Your guide to this video

    • 10:53: Skip to this point to start seeing the best stuff
    • 19:10(ish): The developer stuff continues until 19:10ish
    • 19:40: WPF demo app Family Show
    • 27:01: Silverlight App PhotoZoom running offline
    • 33:08: Mesh connector for Twitter
    • 34:35: Mesh connector for Facebook
    • 36:45: Mesh running on the Mac - photo from Photobooth synced to Mesh almost instantaneously - to both PCs and mobile!
    • 43:00: Opening/editing files directly from the cloud - the cloud will be a shortcut on your desktop
    • 46:09: Viewing offline RSS feeds synced to Mesh in your RSS reader

    Do these innovations change your opinion of Microsoft? Are you impressed, annoyed, neutral, upset, undecided? Let us know what you think in the comments.

    Author Disclosure: I also blog for Microsoft's Channel 10. I'm not a Microsoft employee, just a technology fan. This is not a paid endorsement - these are personal opinions.

    ]]> Discuss]]>
    http://www.readwriteweb.com/archives/mesh_deep_zoom_netflix_on_xbox_is_microsoft_becoming_cool.php http://www.readwriteweb.com/archives/mesh_deep_zoom_netflix_on_xbox_is_microsoft_becoming_cool.php Product Reviews Fri, 18 Jul 2008 06:00:00 -0800 Sarah Perez
    Bill Gates at CES: No Web Fridges, But You Can Watch TV on Your Xbox 360 One of the highlights of CES (Consumer Electronics Show) each year is Bill Gates' keynote speech, available here as a webcast. Every year ReadWriteWeb analyzes Gates' keynote, highlighting the main themes and trends that he discusses. This year there were a slew of products and partnerships announced. It was less futuristic vision and more beta products and what's coming in 2008. In other words, it was much less about Internet-connected fridges, and more about what you can do now on your Xbox 360.

    ]]> By now everybody is familiar with Microsoft's strengths: Windows, devices, 'rich' user interfaces, partnerships with big media and electronics companies. Over the past few years we've seen Microsoft morph into a 'Services' company too, where services are delivered over the Internet. Although the branding as Windows Live has been clumsy and confusing, Microsoft has still been able to slot its Services vision into the Windows and devices foundation. Hence Gates' talk of "Services-connected devices running on the Web" and the "huge amounts of storage" that Microsoft is able to provide.

    Products, Products, Products

    Let's take a closer look at exactly what was announced...

    This year Gates' keynote mentioned the following products:

    • Vista - according to Gates, Microsoft has sold more than 100 million Windows Vista licenses to date.
    • IPTV (Internet TV) - British Telecom, TNT and CNN have developed apps for Microsoft Mediaroom Internet Protocol Television (IPTV) platform; e.g. TNT has enabled users "to view NASCAR Sprint Cup Series races from the driver’s vantage point by choosing from a series of in-car cameras". CNN is also doing an app for the US presidential elections. Microsoft says Mediaroom is running on 1 million set-top boxes worldwide. It also announced a new offering called DVR Anywhere, allowing users to watch their recorded programs on multiple TVs in the home, and a partnership with Samsung for HD content streaming from TV to PC.
    • XBox (see below)
    • Zune - since the November launch of Zune Social, currently in beta, Microsoft says that "more than 1.5 million people have joined the music-focused social network", which it says is proof that "Zune is tapping into consumers’ desire to share their musical passions with their broader community." However, Zune is clearly well below sales of the iPod - so probably not too much can be read into this. It is though encouraging to see Microsoft trying to extend online music experience past the 'closed shop' of iTunes; that may compel Apple to open up their iTunes platform a little more (we can only hope!).
    • a new GPS-powered version of Tellme, Microsoft’s "voice-and-visual mobile service" that enables people to use voice commands on their phone as input, then receive output back visually on their phone screen. The example given was that "a person can “call” the Web on a mobile phone and say “movies” and the software will recognize where the person is located and send to that mobile phone’s screen a list of the theaters closest to that location."
    • the Surface touch-screen computer; it's UI was Gates' main focus, but he also showed how Surface can send images directly to its social network product, Windows Live Spaces. Gates told the BBC that "in five years we'll have many tens of million of people sitting browsing their photos, browsing their music, organising their lives using this type of touch interface."
    • Voice-activated technology for the car; including Sync, an "in-car communications and infotainment system for mobile phones and digital music players that has been available in select Ford models since September."
    • 3D mapping - according to Webware "Gates predicts 3D environments will go with you: In the store, on the street, and so on. Devices will, of course, know your location."
    • Windows Live users: 420 million worldwide


    Digital dream becomes reality: Gates and Robbie Bach jam with Slash; photo by jidnet

    Partnerships: NBC, ABC, Disney, MGM

    As is now customary with Microsoft, there were a lot of partnerships announced with big media and electronics companies.

    The most notable is a deal with NBC on an Olympics '08 website built with Silverlight technology - Microsoft's cross-browser, cross-platform plug-in for delivering online video. The site will host more than 3,000 hours of live and on-demand video of Olympic events. It will be ad-supported, with Microsoft and NBC sharing revenue. The site will be at NBCOlympics.com on MSN; and it's being touted as "the official U.S. online home of the 2008 Summer Olympics in Beijing." Users will be able to get custom feeds of just the events they're interested in.

    Another big partnership was with ABC and Disney Channel, for their programs to appear on Xbox Live Video. In other 'big media' action, Microsoft partnered with MGM to bring the latter's movies to Xbox LIVE. Both of these partnerships aim to bolster Microsoft's Internet TV ambitions for Xbox 360. Already Microsoft claims more than 10 million Xbox LIVE members, so the content deals will undoubtedly make the Xbox 360 platform more attractive - especially as they are high-definition. The company boasted that it will have twice the on-demand content than any cable or satellite provider. Clearly Microsoft is targeting Apple TV, although Xbox 360 is also fighting a double front - with Sony in gaming. Xbox 360 registered 17.7 million consoles this holiday season, more than Microsoft expected.

    Conclusion

    Mary Jo Foley from ZDNet remarked that this year's Gates keynote was less futuristic. I actually see that as a good thing, because it means we're seeing more actual products and services. Sure, we heard the usual talk about Windows software "connecting people", enabling rich UIs, device integration, and so on. But the number of real living products on display, and the equally impressive roster of big company partnerships, shows that Microsoft is delivering circa 2008. Although you could also fairly argue that Vista is still far from a success story and Zune is the poor cousin of the iPod still. Not to mention the Windows Live branding debacle.

    Overall though, Microsoft's attack on the Internet front is paying off - particularly with Xbox 360 and its various Internet TV initiatives. Mobile is starting to look stronger too, with leaked info about Windows Mobile 7 showing support for an iPhone-like gesture interface. And Gates said in his keynote that Windows Mobile got "over 10 million new users last year, and we'll double that next year."

    Microsoft is talking the talk, after years of the futuristic fridge taking center stage. Now, a Web-enabled fridge that plays Xbox games while sharing music with the Zune - that would be something...

    Top photo: Joakim Baage

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    http://www.readwriteweb.com/archives/bill_gates_ces_2008.php http://www.readwriteweb.com/archives/bill_gates_ces_2008.php Trends Mon, 07 Jan 2008 01:23:12 -0800 Richard MacManus