yelp - ReadWriteWeb http://www.readwriteweb.com/feeds/tag/yelp en Copyright 2012 Richard MacManus readwriteweb@gmail.com Tue, 14 Feb 2012 05:30:00 -0800 http://www.sixapart.com/movabletype/?v=4.35-en http://blogs.law.harvard.edu/tech/rss Angie's List Bets Wall St. Its Paid Membership Model Will Beat Yelp angies_list-150-150.jpgThis week two tech companies built on user-generated reviews but with very different goals made financial news. Yesterday, Yelp, the local recommendation site, filed its first major step toward going public. It wants to raise $100 million in an IPO. Angie's List, which provides consumer reviews of services providers such as dentists and electricians, officially went public this past Wednesday. Its stock rose 33% and at the end of the day, the company was valued at $801.7 million.

Both Angie's List and Yelp offer user-generated reviews, but there's a key difference. Yelp had 61 million unique visitors as of the end of Q3 2011 and 22.4 million reviews. Angie's List is much smaller, but it has more than one million paying members.

]]> For Yelp, mobile is the key. It is banking on consumer location data, which gives the company further insight into its users, and can offer advertising options to local businesses based on that. Seventy-one percent of Yelp's revenue comes from local advertising, 21 percent is from brand advertising and eight percent from "other services." It relies heavily on Google for traffic, which is unfortunate, considering the fact that Google Maps just added a My Places tab so users can see reviews and other recommendations based on places they've already shared.

Angie's List is focused on consumer reviews for home and service providers. The majority of Yelp's reviews are for shopping and restaurants. The two companies are not actually direct competitors. Here's a breakdown of Yelp's review types from its S-1 filing.

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Angie's List focuses on home and local services, auto and health, which only make up 19% of Yelp's reviews.

Compared to Groupon's flashy daily deals and blinged out cat, Angie's List feels pretty boring. Nothing is delivered daily. And more importantly, there is no cat. Plus, Angie's List began in 1995, and is not part of a consumer's daily experience. The year 2010 brought a $27.2 million net loss on sales of $59 million. In the first nine months of 2011, it did bring in $62.6 million, but it still lost $43.2 million.

Angie's List didn't begin as a tech start-up. It started as a phone-in service, and went to the Web in 1999. Angie's List offers free memberships to attract new users and reviews, and then, after two years of membership, that market converts to a paid member-base and Angie's List cashes in. The site passed the one million membership mark in October 2011.

Consumers value things they pay for. Angie's List members pay for their content. Yelp's unique visitors and review writers do not. Angie isn't the cool kid in the room, but her paid membership business model might just work.

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http://www.readwriteweb.com/archives/angies_list_bets_wall_st_its_paid_membership_model_will_beat_yelp.php http://www.readwriteweb.com/archives/angies_list_bets_wall_st_its_paid_membership_model_will_beat_yelp.php E-Commerce Fri, 18 Nov 2011 17:15:00 -0800 Alicia Eler
Google Maps Turns the Screws on Yelp with My Places google_hotpot_150x150.jpgGoogle took further steps against Yelp today, adding features to the My Places tab on Google Maps. Businesses you've rated with Google Places are now highlighted on your maps, displaying your rating and showing other personalized recommendations based on places you've already shared. The highlights are available on the desktop and Google Maps for Android.

These new features push forward Google's efforts to be a one-stop-shop for mobile, location-based searches. From finding the restaurant to walking in the door, Google is building applications to compel smartphone users to use Google and only Google to find, shop and eat at local businesses.

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**Google's new Places recommendations take a bite out of Yelp*
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In July, Google Places made its move and started pushing Yelp around on Google search result pages for restaurants and businesses, which feed into Yelp's core business. In September, the CEO of Yelp testified before the Senate that Google's practices around local businesses are anti-competitive.

Chairman Eric Schmidt replied that Google has plenty of competition, including from Yelp, thanks to its partnership with Apple. Siri, the new AI voice assistant on the iPhone 4S, bypasses Google for searches for local businesses, going straight to Yelp results. Apple is also buying companies who compete with other aspects of Google's local search business, including 3D mapping companies.

In the meantime, Google has acquired Zagat, publisher of restaurant reviews, in order to shore up the quality of its local business content. It has also seized control of the content of local business listings to ensure the quality of its search results.

What Web services do you use to find stuff to do in your area?

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http://www.readwriteweb.com/archives/google_maps_turns_the_screws_on_yelp_with_my_place.php http://www.readwriteweb.com/archives/google_maps_turns_the_screws_on_yelp_with_my_place.php Google Tue, 15 Nov 2011 09:47:00 -0800 Jon Mitchell
Google Places Now Updates Listings First, Asks Businesses Later google_logo_150x150.jpgGoogle just launched a more streamlined process for updating small business listings on Google Places, but it asks forgiveness instead of permission. Instead of requiring owners to manually update the listing, Google Places will now automatically update with user-submitted info or updates to another source on the Web that Google identifies. When a listing is updated, the system will notify the business owner of the change by email.

Google touts this as a convenience and points out that a business owner can quickly log in from the email and correct any erroneous changes. But this is sort of a strange update. Google Places listings are an important way for businesses to be discovered from Web search, and business owners might not be partial to those listings updating without their expressed consent. Then again, some might feel that maintaining Google listings is a hassle, and this update will save them the effort.

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This update indicates that Google needs tighter control over the information in its business listings. It's hard to spin an update that takes control out of business owners' hands as a good thing. Local businesses are an important strategic part of Google's expansions into local and mobile revenue streams, and imposing automatic updates on those listings is an aggressive play.

It's worth noting that this part of Google's business is under scrutiny for anti-competitive practices. Yelp, Google's most celebrated competitor in local business listings, testified in Washington against Google for scraping Yelp's content for its own purposes and pushing Yelp results out of the way.

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Google is pushing hard to control this market. It bought Zagat to get better content about local businesses, it bought Dealmap to push against Groupon on local deals, and it's using Android to close the loop and get businesses on board with Google Wallet NFC payments.

What's the rush? Well, Google rules search for now, but Apple just shipped a record number of iPhones loaded with an artificially intelligent search assistant called Siri. Location - and thus mobile devices - is an essential part of connecting consumers to local businesses, and Siri is the most convenient way to make that connection on the new iPhone. Guess what: Siri uses Yelp.

Are you a business owner? What do you think of the change? Does it make your life easier, or would you prefer to have control?

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http://www.readwriteweb.com/archives/google_places_now_updates_listings_first_asks_busi.php http://www.readwriteweb.com/archives/google_places_now_updates_listings_first_asks_busi.php Google Thu, 13 Oct 2011 15:30:00 -0800 Jon Mitchell
Mr. Schmidt Goes To Washington: What's At Stake for Google? This week, Google chairman Eric Schmidt will testify before the U.S. Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights. The hearing is called "The Power of Google: Serving Consumers or Threatening Competition?" Schmidt will be followed by testimony from Jeremy Stoppelman, co-founder and CEO of Yelp, whose company's treatment by Google exemplifies the ethically touchy parts of Google's search business practices.

In July, Google made its move in local business reviews, pushing results from sites like Yelp down the page below reviews from Google's own Places service. The accusation is that Google's search privileges its own content (and ad businesses) ahead of competitors. These allegations have arisen before in both the U.S. and Europe. But are these practices really anti-competitive under the law?

]]> Schmidt talks to ABC News about the upcoming hearing: video platformvideo managementvideo solutionsvideo player

Independent analysis has shown that Google's efforts to integrate all kinds of content searches has benefitted its Web properties, especially when it comes to images and videos. But Google insists that these are natural results based only on user preferences. It's not surprising, after all, that YouTube is the top website for video search results, regardless of whether Google owns it.

But practices like pushing other business review sites off of its Places pages are more deliberate. Google would be hard-pressed to construe that as an effort to serve user preferences. Places pages used to scrape content from those sites and display it on a Google page, but Google discontinued that practice. But recently, Google addressed the need to scrape content by acquiring restaurant review publisher Zagat. Moving into this content space will further bolster Google's efforts to crush Yelp.

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Google faces plenty of competition in other aspects of its business related to local business, such as deals and payments. But Places pages are no longer neutral ground, and if the launch of Google Flight Search is any indication, the travel industry could be next.

Our own Scott M. Fulton, III will be covering Wednesday's Senate hearing in detail, so stay tuned.

Do you think Google's search business is anti-competitive? Speak your mind in the comments.

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http://www.readwriteweb.com/archives/mr_schmidt_goes_to_washington_whats_at_stake_for_g.php http://www.readwriteweb.com/archives/mr_schmidt_goes_to_washington_whats_at_stake_for_g.php Google Mon, 19 Sep 2011 12:35:00 -0800 Jon Mitchell
Nosh, Food Review App by Google Voice Co-founder, Adds Home Cooked Meals Noshlogo.jpgNosh, a mobile app for iOS and Android that lets you post and read reviews and photos of individual dishes on the menus of restaurants, has released an updated version of its app that supports sharing photos of food with friends in private locations - like the food you cook at home. Craig Walker, CEO of the company that built Nosh (Firespotter Labs), previously co-founded the companies that became Yahoo Voice (Dialpad) and then Google Voice (GrandCentral). Walker says that private locations were among the top user requests when the app launched six weeks ago.

Food nerds are often even more proud of the food they make at home than what they find around town to eat - but most food photo and review services don't support home cooked food posted without a publicly visible location. Now Nosh users looking for nearby food won't see the enchiladas that came out of your oven and come knock on your door - but your friends on the network will see them in their stream of updates from contacts.

]]> Today's updates to Nosh also included posting to Foursquare, more granular filters in search and the ability to post longer reviews and higher-quality photos through the Nosh website - you're no longer limited to posting from a phone.

The home food photos is particularly exciting though. Almost every social network on earth could use an improved understanding of the difference between home and other locations. Failure to respect location privacy at home can spoil a person's willingness to expose location data anywhere else, too. Flickr came up with a very interesting way to handle that division last week.

Aren't there already a lot of food photo apps in the world, I asked Craig Walker? Why start another one? Walker said that Nosh's approach is different, but that this is also just how startups work.

"GrandCentral was the 15th solution like it and everybody asked why we'd be successful when previous efforts weren't - but we were," he said. "If it's a good idea there will always be more than one person working on it. I've never been too worried about that."

The home photos and the web posting both indicate to me that there are likely plenty of different ways that apps in this space could continue to innovate through competition. That sounds like good news for all of us who love to use our mobile devices to more intelligently engage with the offline world and its food.

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http://www.readwriteweb.com/archives/osh_food_review_app_by_google_voice_co-founder_add.php http://www.readwriteweb.com/archives/osh_food_review_app_by_google_voice_co-founder_add.php Location Thu, 08 Sep 2011 11:51:50 -0800 Marshall Kirkpatrick
iPhone App for Google Places Now Knows What's Open & Good The Google Places iPhone app saw a major upgrade today and added three features that will make it all the more appealing to use instead of competing mobile location search apps: filter by proximity, rating and price, filter by "open now" and the ability to read full reviews of restaurants and other businesses inside the app.

In other words, show me a coffee shop that's close to me and open now. The addition of these features to the Google Places helps bring its app to feature parity with Yelp's iPhone app. You'll need to download an update to the app to see the new features.

]]> placesopen2.jpgThe Places app doesn't appear yet to have integrated much in the way of Plus-style social features, but presumably that's forthcoming. Will it be good? Who knows - the service's launch of an API a year ago doesn't appear to have resulted in much yet.

That said, I use the Google Places app on my iPhone whenever I want to look up anything but restaurants. I still prefer Yelp for restaurants because I think there are more, longer and better reviews posted. But if I'm looking for a convenience store, bar, park or other type of Place - I really like what Google is doing. The ability to filter for businesses open now sounds pretty sweet.

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http://www.readwriteweb.com/archives/google_places_iphone_app_gets_filters_for_open_now.php http://www.readwriteweb.com/archives/google_places_iphone_app_gets_filters_for_open_now.php Location Wed, 07 Sep 2011 12:37:13 -0800 Marshall Kirkpatrick
Foursquare Revamps Brand Pages: Now Do-It-Yourself foursquarelogo0311_150x150.jpgToday, Foursquare launched a new version of Pages. The update allows anyone to sign up for a brand page that can push tips and check-ins to followers on Foursquare, as well as to Facebook and Twitter. Foursquare lets users add new locations to the service, but, until today, there was no good way for most places to actively reach out to users, unless their owners waded through a daunting application process for a brand page.

]]> Until now, Foursquare brand pages have been subject to manual approval by a large team. Now, all a brand page needs is a Twitter account for authentication. In effect, Foursquare is introducing one-way following as an alternative to two-way friend requests for individual accounts. By simplifying the process for posting and following content about a place, Foursquare has a better chance of competing with richer content sites like Yelp. To succeed, Foursquare will rely on its social network to create and share its content.

Yelp location pages are rich in information, and reviews and quick tips from members help keep them up to date and relevant. This makes Yelp a valuable, searchable tool for discovering new places and keeping up with the ones you like. Foursquare's new feature will attack this by allowing any brand to crank out a steady stream of content, which followers can also share, making places on Foursquare a bit stickier, since they can publish more reminders.

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Check out Foursquare's new Page Gallery for examples.

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http://www.readwriteweb.com/archives/foursquare_revamps_brand_pages_now_do-it-yourself.php http://www.readwriteweb.com/archives/foursquare_revamps_brand_pages_now_do-it-yourself.php Social Networks Tue, 02 Aug 2011 16:30:00 -0800 Jon Mitchell
Google Places Makes its Move, Pushes Other Reviews Into the Background (Updated With Google's Comment) Updated with comment from Google below. This was probably something you could see coming: Google Places, the search giant's relatively new play in local search and reviews, today announced that it has revamped Place pages and removed excerpts from reviews on 3rd party services.

For now, sites like Yelp, TripAdvisor, JudysBook or Europe's Qype will be linked-to at the bottom of a list of Google Places reviews. (Sometimes they appear at the top.) This seems to me like the kind of thing that could be discussed in an examination of potentially monopolistic business practices. Independent review sites have had to know, though, that the company that delivered them up in search results for so long would be tempted to just create its own content and keep review searchers on Google's own sites. Google Places is a very compelling service for users, too.

]]> Maybe it'll be ok; maybe a lot of people will click through and visit other local review sites, still. I know I sometimes start at Google Places to check open and closing times for restaurants and then go to Yelp for more reviews. For how long will Yelp have more reviews though, if all paths through Google lead first and foremost to more Google?

Google says that in the long run, it hopes to make writing and posting reviews even faster and easier (it's quite easy already, the Google Places iPhone app for example is a model of usability), it hopes to take those Google Places reviews and display them all over the rest of Google sites and services where they might be useful and it hopes to serve up more personalized content - like reviews of places written by people you know. Perhaps people in your "inner Circles?"

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There are a lot of different ways to look at this change, including from the perspective of small businesspeople and the tech consultants that serve them.

"Jeez - Can't these guys knock it off with the changes already?" asked Search Engine Consultant Dev Basu today in comments on a hotly discussed post by Google Maps and Search consultant Mike Blumenthal. "I spent the better half of last year educating clients in hotel and hospitality verticals to not put all their eggs in Google reviews. Instead, we decided to run Yelp, Tripadvisor, and Hotels.com programs to incent reviews."

Blumenthal argued, though, that Google still links to other review sites and presumably will still surface them in search. Thus he argues that the best practice for local businesses remain the same: to cultivate reviews on 3 independent sites in addition to Google Places.

We'll see how things look in the future. Google Places is a great service, but competition between multiple innovators is ultimately better.

Update: A Google spokesperson emailed to provide the following feedback (sometimes they are very nice, I swear) "the headline, second paragraph and overall suggestion about why we made today's changes is inaccurate.

"This line from our LatLong blog post is most instructive:

"Based on careful thought about the future direction of Place pages, and feedback we've heard over the past few months, review snippets from other web sources have now been removed from Place pages.

"If you could please update your post to reflect this sentiment, that'd be much appreciated."

If you can explain to me the substantive difference between that and what I did say, please let me know in comments below and include your mailing adress. I will send you a big cookie. So goes it, sometimes.

So, readers, apparently Google would like you to know that they did not put excerpts from their own reviews on Places pages, remove excerpts from other sites' reviews and leave only one line of links to 3rd party sites because they wanted visitors to remain on Google sites instead of going elsewhere. Regardless of the intention, I suspect you'll agree with me what the most likely consequences are.

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http://www.readwriteweb.com/archives/google_places_makes_its_move_pushes_other_reviews.php http://www.readwriteweb.com/archives/google_places_makes_its_move_pushes_other_reviews.php Google Thu, 21 Jul 2011 16:57:22 -0800 Marshall Kirkpatrick
Lawsuit Accusing Yelp of "Implied Extortion" Dismissed  

A judge has thrown out a lawsuit accusing local business review site Yelp of extortion. The lawsuit made a number of allegations against Yelp, accusing it of acting in a way that added up to "implied extortion," wherein businesses were said to be treated differently on the site according to whether or not they advertised with Yelp.

Today, a judge dismissed the lawsuit on a number of grounds, including that some allegations were "entirely speculative."

]]> According to Eric Goldman, a professor of law at Santa Clara University, the case isn't quite over yet, as the plaintiffs can amend their complaint, but the intro to the dismissal seems to be clear in its idea.

U.S. District Judge Marilyn Patel's dismissed the case, writing "this case is nothing more than an improper attempt to stifle consumer opinions about Plaintiff's businesses and defeat the broad immunity afforded to online services like Yelp's that provide a forum for protected consumer speech."

Goldman says that Judge Patel breaks down the complaint into four groups - that Yelp removed positive reviews after the plaintiff declined to purchase ads, that Yelp kept reviews in violation of its TOS, manufactured its own negative reviews and that it told the plaintiff that paying for ads would improve its rating on the site.

The judge decided that several of these complains were "entirely speculative." On the second allegation - that Yelp maintained negative reviews in spite of its TOS - Judge Patel writes that "Yelp cannot be held liable on a theory that it extorted plaintiffs by refusing to de-publish negative business reviews."

If the plaintiff can add more details to convince the judge that their complaints have merit, however, the case could feasibly move on from there.

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http://www.readwriteweb.com/archives/lawsuit_accusing_yelp_of_implied_extortion_dismiss.php http://www.readwriteweb.com/archives/lawsuit_accusing_yelp_of_implied_extortion_dismiss.php News Tue, 29 Mar 2011 20:32:54 -0800 Mike Melanson
Yelp Would Like to Have Its Cake & Eat it, Too (Plus the Cake Tastes Terrible!) Poor, poor Yelp. What other website would you more expect to want to have its cake and eat it to? Yelp CEO Jeremy Stoppelman was the subject of a big write-up in the UK's Telegraph today where he complained that Google had given his restaurant review site an ultimatum: either allow Google to continue including excerpted reviews from Yelp on the new Google Places pages, or remove Yelp all together from the Google index.

"But that is not an option for us...we get a large volume of our traffic via Google search," said Stoppelman, apparently ungrateful for what he must consider a Natural Right, to have his information organized ala Google at no cost. "We just don't get any value out of our reviews appearing on Google Places and haven't been given an option other than to remove ourselves from search..." I'm not buying it and here's why.

]]> Stoppelman went on to explain to the Telegraph that his company is doing just fine, of course. "We are getting to the size where very few companies can afford to buy us," he said. "Our annual revenues are getting to the point where can be a public company....from our perspective that would be a hell of a lot more fun than selling Yelp."

Well boo-hoo for you then, over this whole Google Places thing. Just how bad is it? Google Places is hardly a Google map covered in Yelp reviews - in fact, the site only excerpts the first 3 lines of two Yelp reviews! Along with 4 other sources of reviews (CitySearch, etc.) and Google's own user reviews. Yelp is on the top of the list, too. Google Places could probably do just fine without it.

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This reminds me of newspaper sites complaining about the millions of readers aggregators like the Huffington Post send them, based on short excerpts of their articles. Except Yelp isn't hurting like newspapers are. Yelp is doing really well, in large part because of Google's free search traffic.

Yelp may have reason to be concerned about Google Places (with Hotpot!) - especially given the advertising blitz Google has behind it. But it's legitimate competition Yelp has to fear, not a little light aggregation. That's my take on it. Maybe there are fine-grained details I'm not taking into account. Maybe this is about cross-industry monopolistic practices, I don't know. Google's take it or leave it perspective doesn't seem unreasonable to me in this case, though.

Google Places is a good, fast way to start looking for reviews of nearby restaurants but it doesn't offer the depth of the sites it aggregates. In the end, millions of us will keep going to Yelp for the in-depth reviews of restaurants written from the perspective of the unique Yelp culture: typically young, urban socialites who feel entitled to pass judgement on small businesses. Maybe the corporate attitude just comes along with that culture.

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http://www.readwriteweb.com/archives/dear_yelp_please_get_over_yourself.php http://www.readwriteweb.com/archives/dear_yelp_please_get_over_yourself.php Location Tue, 01 Mar 2011 18:02:55 -0800 Marshall Kirkpatrick
BarBird Makes Twitter More Fun on a Saturday Night BarBirdlogo.jpgNext time I'm looking to hit the town, I'm going to fire up the just-released BarBird iPhone app - a smart little interface that lets you map, view and filter Twitter updates from nearly 10,000 bars and restaurants in 50 cities around the world.

Twitter is a remarkably easy way for small business owners to use SMS or Facebook to publish their specials, event promotions and other information that makes it easier to identify spots that you might want to patronize. BarBird is like a geo-aware, semantically smart, venue-update browser on your phone. I like it. It's been fun to test so far.

]]> barbird4.jpgIn addition to the mobile app, BarBird also offers a website interface - though I've found no reason to use that - the phone works better. BarBird loads up a Google Map for your surroundings and displays recent updates from bars and restaurants. Each update is placed on a map and represented by a different icon depending on what kinds of language the update uses. You can choose to filter to view only updates concerning events happening tonight, discount specials, live music, ladies' nights, no cover events or happy hour deals.

Hopefully more kinds of filters will be made available in the future. I'd love to be able to view Tweets near me concerning particularly exciting meals. I'm really into hyper-local news, as well as food and drink - so this seems just like a little neighborhood newswire and real-time guide to me.

You can also view the updates in list form and the app makes it easy to access all a venue's Tweets, their Google Places information and reviews (look out, Yelp) and get directions to the venue.

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Above: A Tweet about meat.

Saying these kinds of combo-apps are more appealing than Yelp is no exaggeration. It's one thing to read long-form reviews of a restaurant, it's another to be able to read tonight's updates from a bar that posted by SMS or Twitter app. This combination of technologies really lowers the barrier to publishing updates for small businesses.

barbird5.jpgOf course all of this presumes that small businesses will use Twitter. If they get results, presumably they will. Apps like BarBird, or integration of this kind of feature into other apps, could help make that more realistic.

Building the Listings

How did BarBird index 10,000 venues from 44 US cities and 6 cities outside the US? That's an interesting part of the story as well. Co-founder Pierce Lamb says that craftiness went a long way.

The company was able to build such a large data set so quickly by leveraging user-generated categorization on Twitter, in the form of Twitter Lists that users curated for their own uses on Twitter. By finding collections of Twitter accounts labeled with titles like "Portland bars," (or whatever the city might be) BarBird was able to collect a large number of likely topical Twitter accounts at least ostensibly connected to a type of business. The team then queried Google Maps to see if each Twitter username captured returned a street adress; if it did not, then it was tossed out.

The self-funded team plans to offer venue owners a free analytics package and rely on advertisements as their business model. The nice thing about BarBird is that the Tweets are already out there - this app just finds them and organizes them in a relavant context.

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http://www.readwriteweb.com/archives/barbird_makes_twitter_more_fun_on_a_saturday_night.php http://www.readwriteweb.com/archives/barbird_makes_twitter_more_fun_on_a_saturday_night.php Mobile Sat, 15 Jan 2011 15:41:16 -0800 Marshall Kirkpatrick
Yelp Comes to the iPad, Featuring Photos, Better Browsing yelp_150150_dec10.jpgLong a popular iPhone app for those looking for local recommendations, Yelp has finally released an app for the iPad. The app isn't simply a port of the iPhone features to the iPad, as it's designed to take full advantage of the larger screen.

You can, of course, still search for local businesses and view the results as a list or on a map. But the iPad app adds the option to view the results as a grid of photos. As the success of the food recommendation service Foodspotting has shown, photos - particularly at restaurants - can be a huge factor in making a decision on where to go, and by featuring the photos perhaps both users and businesses will feel more compelled to share more pictures on Yelp.

]]> yelp_photoresults.pngIn landscape mode, the Yelp app switches to a new, double-pane view, with the list of search results down the left hand side and the deals about businesses on the right. This new view goes a long way to address some of the headaches of quickly switching between businesses, as you seem to spend less time hitting the "back" button.

The iPad app also lets you write reviews, something you can't do on the iPhone version. (You can write a draft review, but you have to visit the Yelp website to post it.) To be sure, Yelp is still very much focused on reviews, and the company on track to have over 15 million reviews on its site, with more than 6 million added this year alone.

Location's popularity this year, and the rush of other companies - both startups like Foodspotting and giants like Google - to move into this local search and recommendation space, doesn't seem to have hurt Yelp. It says it's grown by 50% this year. Only a small portion of those users use Yelp on their mobile devices - 2.6 million monthly users on mobile versus 39 million on the web. But the iPad app may help more into that mobile category - provided, I suppose, you see the iPad as a mobile device.

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http://www.readwriteweb.com/archives/yelp_comes_to_the_ipad_featuring_photos_better_bro.php http://www.readwriteweb.com/archives/yelp_comes_to_the_ipad_featuring_photos_better_bro.php Location Mon, 20 Dec 2010 13:45:55 -0800 Audrey Watters
Google Launches Hotpot, A Recommendation Engine for Places google_places_logo_nov10.jpgAlthough there's much buzz about location-based technologies being able to help you check in "where you are," the far bigger problem when it comes to place is simply "where to go." Where's a decent nearby Mexican restaurant? What's the best local coffee shop? To help address that, Google has just released Hotpot, a recommendation engine for places. The aim of Hotpot is to make local recommendations more personal and relevant, by recommending places based on your ratings and the ratings of your friends.

]]> review_hotspot.pngHotpot has both a web-based and an Android app (an iPhone app will be coming soon). It allows you rate places and invite friends to share those ratings with. As you rate sites via Hotpot, the service will recommend other similar places that you might also like. And as you can share your recommendations with others, you can also see which spots your friends prefer.

Your recommendations will be visible when you use Google's Place Search and will also appear on Maps.

While the Google versus Facebook battle seems to be getting a lot of attention, Hotpot may well have more effect against Yelp, the site long associated with local reviews and recommendations. Google has over 50 million places already, linked to maps and reviews (many of them Yelp reviews).

By moving the recommendation and review process "in house," so to speak, by being able to provide an algorithm to recommend sites based on preferences, not merely location, and most importantly perhaps, by integrating these recommendations with mobile, Maps and Search, Google's Hotpot may be a "killer" location-based app. Sorry, Yelp.

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http://www.readwriteweb.com/archives/google_launches_recommendation_engine_for_places.php http://www.readwriteweb.com/archives/google_launches_recommendation_engine_for_places.php Google Mon, 15 Nov 2010 20:36:16 -0800 Audrey Watters
Yelp's Check-in Offers Make Much More Sense Than Foursquare's yelp-logo-apr09.jpgLocal search and business review service Yelp entered the location-based check-in game nearly a year ago, following in the footsteps of other services like Foursquare and Gowalla. Over the summer, the company added badges and mayor-like features and we wrote that the move clearly placed Yelp "in direct competition with the likes of Foursquare."

Now, Yelp is introducing Check-in Offers later this month, a feature that will give users real-life discounts and deals when they check-in to locations and it appears the company is following in Foursquares' footsteps again - but is it?

]]> A primary driving force for Foursquare users this whole time has been game mechanics - points for check-ins, badges, mayorships to flaunt just how much you go to the local dive bar - and real-life deals were added later as a way to both monetize and keep users checking in. Why continue checking in if all you get is a virtual badge, right?

yelp-check-in-offer.pngYelp, on the other hand, has long been in the game of local business reviews by community members. That's been its primary product all along. Check-ins, for Yelp, were more of a community building feature, something to keep users interested and interacting. As the company writes in yesterday's blog post announcing the feature, "Yelp is a transactional website, and upcoming features like Check-in Offers help to further bridge online discovery and offline buying. In other words no one types "Sushi" near "Los Angeles" for fun."

So, sure, Yelp may be literally following in Foursquare's footsteps with a similar feature, but it means something completely different in this context. Foursquare may offer "tips", but those same tips are the reviews at the very core of Yelp and it's why users go there.

We got a chance to speak with Stephanie Ichinose, the senior director of communications at Yelp, and she told us that mobile accounted for around 30% of Yelp's searches and that the site had just hit 14 million reviews over the weekend.

"It's an obvious and pretty natural extension," said Ichinose. "It absolutely makes sense for us to layer it in as a way business owners can communicate with their users."

And that might be the key difference here - at the heart of Yelp are businesses and those 14 million user-submitted reviews of those businesses. At the heart of Foursquare are locations of many kinds - businesses, hangout spots, random peoples' houses - some with reviews (or "tips") and some without.

Would these sorts of check-in deals bring you over from Foursquare to Yelp? Or is the user experience with Foursquare strong enough to keep you going, with the occasional deal or mayoral discount? Let us know if you think Yelp's implementation makes more sense or if it just works better with Foursquare in the comments below.

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http://www.readwriteweb.com/archives/yelps_check-in_offers_make_much_more_sense_than_fo.php http://www.readwriteweb.com/archives/yelps_check-in_offers_make_much_more_sense_than_fo.php Location Wed, 03 Nov 2010 12:30:00 -0800 Mike Melanson
Yelp Begins Offering Local Deals Local search and business review service Yelp is offering a sneak peak today of a new feature it is calling "Yelp Deals".

The new feature will enter Yelp into a growing market of local-deal providers, with companies like Groupon and LivingSocial, by offering deals to what Yelp users spend most of their time looking for - local businesses.

]]> The blog post on the Yelp Blog is light on details, but says that the company will begin offering "some great deals for our users" in cities like San Diego, San Francisco and New York. According to the blog, the deals are with "some of the best local businesses - as identified by the Yelp community".

yelp-deals.jpg

Looking at the deal highlighted in today's post, we can garner a few more details.

It looks like the deals will be limited-time offerings, as a counter sits at the top of the screen counting down how long it will last. The coupon is available for purchase directly from Yelp and the deal can be redeemed by printing out or showing your confirmation on your phone to the business.

What is unclear, however, is whether or not this will be a feature that will be available for purchase directly from the Yelp app on your smartphone. If I'm in downtown San Diego and I'm looking for a good coffee shop, will I see a deal such as this appear or do I need to search from home to find the deal?'

Right now, it looks like the feature will only be available from the Web and the payment page only showed the ability to pay with a credit card, not PayPal or any other online payment system.

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http://www.readwriteweb.com/archives/yelp_begins_offering_local_deals.php http://www.readwriteweb.com/archives/yelp_begins_offering_local_deals.php Advertising Thu, 26 Aug 2010 09:18:07 -0800 Mike Melanson