ReadWriteWeb

With the current economic conditions, finding funding can be a challenge for many young companies - or even established ones. Sometimes it helps to get creative.

For Yieldex - a company that predicts available online advertising inventory to help optimize campaigns - that creative funding angle came in the form of participating in the Amazon Web Service Start-Up Challenge. And it paid off, twofold. Not only did they end the week with an extra $100,000 by winning the second annual Amazon AWS Start-Up Challenge, they also - as we reported in Jobwire - managed to woo a former AOL exec to join the team.