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AOL Gives YourMinis Users the Post-Acquisition Blues, Shutters Service

By Marshall Kirkpatrick / October 21, 2008 9:58 AM

yourminislogo150.jpgGrab your OPML reading list and get out now. That was the message in an email sent today to users of the innovative start-page service YourMinis, a years-old startup that was acquired by AOL in February.

YourMinis was a start-page service like no other, but its feature richness and happy users fall victim to the cold business logic that so many cool startups face after being acquired. YourMinis is now primarily used to power advertising widgets for AOL, a practice that will continue but pales in comparison to the beautiful topical pages its users built with the full service over the last several years.

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