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In June we told you that GetJar, an independent multi-platform mobile app store, had raised $11 million from Accel Partners in the company's second round of funding. GetJar has wisely marketed its services internationally in the past and today the company has announced a partnership with Virgin Mobile India to bring its app store to the country's massive mobile market.
Ah, the Microsoft Kin. For such a short-lived product, it has given geeks and comedians (and/or tech-bloggers) a wealth of material for amusement and analysis.
A failed product launch - whether from an established company or from a startup - is worth analyzing, to be sure. And one of the key take-aways from the Kin debacle is certainly to pay attention to your target audience. Aimed at a teenage audience, the Kin device was soundly rejected by that market.
The same day on which Facebook has rolled back changes to its default privacy settings, Pew Research has released a report on privacy and reputation among young adults that has some interesting results. Though many have proposed that older generations of Internet users are more concerned with privacy online, Pew's study found that young adults aged 18 to 29 are more likely to monitor their online reputations by changing settings and deleting items on social networks.
We all know that young folks use the social Web for personal purposes, from keeping tabs on family members to sharing party pics with friends. And yes, as we reported more than a year ago, they even use the social Web - gasp! - while at their places of employment. But they're also using more tech for work-related tasks, including interacting with customers and vendors and forming or strengthening new and existing partnerships.
According to a 5,595-person, 13-country survey from tech consultancy Accenture, since this generation has grown up with daily doses of technology in one form or another, "They don't see bright lines between work
and personal, virtual and physical, sanctioned and prohibited. It's not, 'Would you approve this, boss?' but, 'Whatever gets the job done.'"
Our young friends at the Teens In Tech Conference this year have all the blessings and foibles of their tender years.
They haven't learned that the sky is not, in fact, the limit - and for god's sake, don't tell them. And, as we likely felt at their age, they feel that adults are the slowest, dumbest, IE-using, fax-sending nerds imaginable. Check out this video of these great kids and the adults who admire and are inspired by them - including Apple co-founder Steve Wozniak, who stopped by the conference to mingle with the youth and sign a few MacBooks.
The graying of the Facebook population seems to have continued according to new stats released today by iStrategyLabs. And while one might expect more of the site's now nearly 10 million users over the age of 55 to be Neil Young fans, his "Rock N' Roll Will Never Die" refrain seems to be falling through. The listing of the term "rock and roll" as an interest is down over 60% among Facebook users in the past year.
The statistics released today pertain to the 100 million U.S.-based Facebook users, which comprise nearly one-third of the site's entire user base. They seem to support a continuing trend for Facebook - the slow growth of young and marketable users joining the site compared with their elders. We took a look at the numbers six months ago and most of the indicators seem to be only growing stronger.
Facebook is getting old. No, people aren't getting tired of it, it's actually getting old, as in its population is aging. In May of 2008, the median age for Facebook was 26. Today, it's 33, a good seven years older. That's an interesting turn of events for a site once built for the exclusive use of college students. So where are today's college students hanging out now? Well, to some extent, they're still on Facebook, despite having to share the space with moms, dads, grandparents, and bosses. Surprisingly though, they're also headed to another network you may have heard of: Twitter.
Is it easier to talk to your online buddies than your friends out there in the "real world?" Do you feel like you know more about what's happening in the lives of your Facebook and MySpace friends than with those who don't have accounts or don't bother to update them? According to a recent UK MySpace study of over 16,000 social network users, these sorts of feelings are common among today's younger generation. The study revealed that a good portion of this group admits to feeling more comfortable sharing and communicating with friends online than they do when logged out of cyberspace.
How fickle are kids these days? Just when all the grown ups started figuring out Facebook, college and high school users have declined in absolute number by 20% and 15% respectively in a mere six months, according to estimates Facebook provides to advertisers that were archived for tracking by an outside firm. Facebook users aged 55 and over have skyrocketed from under 1 million to nearly six million in the same time period. There are more Facebook users over 55 years old today than there are high school students using the site.
Grandma and Grandpa showed up to have a conversation, but Billy and Sally were gone. Facebook cannot be excited about this.
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