ReadWriteWeb

Google just announced that it is integrating its Content ID system, which alerts YouTube's 1,000 partners when one of their videos or audio tracks is being used without authorization, and YouTube Insight, the analytics package that gives uploaders usage stats for their videos. Content ID gives copyright owners the ability to block a video or audio track, but most importantly, it also allows them to make money from these uploads by selling ads against these new videos (like Sony did with the JK Wedding Entrance Dance). Until today, YouTube's partners only got a very basic set of stats about these videos, but they will now get the same stats that the uploader gets as well.