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Why Yahoo! Buzz is a Brilliant Idea
As soon as the online press got hold of a sliver of information about Yahoo! Buzz, the predictable cries of "Digg clone!" were loud enough to drown out anyone who thought that Yahoo! Buzz might be something more than a lame attempt at socially driven news (without the social elements). While many people think that the flurry of recent launches from Yahoo! represent nothing more than a cry of desperation, I think Yahoo! Buzz, at least, sets itself apart from the rest.
How Will Publishers Fare Under Microhoo?
By Rajeev Goel, Co-Founder of PubMatic
There has been a lot of coverage about the potential Yahoo! acquisition by Microsoft over the last week. This coverage has looked at issues such as deal mechanics, antitrust implications, and the impact on advertisers. One aspect of the possible blockbuster deal that has not been adequately examined is the impact on web publishers, in particular the medium and long tail publishers who are almost wholly reliant on ad networks to monetize their ad inventory.
Yahoo! PDF Ads In the Wild on Kevin Kelly's Latest Book
Kevin Kelly may be best known as the founding executive editor of Wired magazine, but he's also a long-time blogger and the author of numerous books. One of those books, True Films, has just been updated for a third edition. The book collects Kelly's 200 favorite documentaries reviewed on his site of the same name. "I only review films I love and believe others will enjoy. Merely good films are left unmentioned," says Kelly. Previous editions of the book have been sold via Amazon, Lulu, or as a paid download via Kelly's own site. That the book was updated a second time is unremarkable. What is noteworthy, is that Kelly is giving the book away for free as a PDF and monetizing it with contextual text advertising.
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