ReadWriteWeb

Even though recent studies have shown that more people are consuming information online, there is something to be said for the printed word. And at the local level, at least, some publishers are finding a thriving market for printed information, especially when it has a strong tie-in with an online community. We came across an interesting case study from web-to-print service provider ZetaPrints about a small New Zealand blog called The Flying Pickle that had found success with an offline edition.