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Despite the fact that Wikileaks front man Julian Assange won TIME's reader poll for the magazine's Person of the Year 2010 feature, the editors ultimately picked Facebook CEO Mark Zuckberberg as the overall winner.

Zuckberberg was chosen "for connecting more than half a billion people and mapping the social relations among them ... and for changing how we all live our lives."

But was Assange robbed?

A single word, context, was the message in Facebook's briefing today. We liveblogged the event and are continuing to cover the aftermath. Worth noting in Mark Zuckerberg's presentation and Q&A was that it was easy to see how hard it is to gain a common context for how we view sharing. Meeting users' needs for privacy is a problem of context - what privacy means for each individual user and for the company itself - and Facebook is in a defining moment in its ability to address that.

"Facebook is not a solved problem," he said, and we agree.

Facebook is holding a press conference this morning where the company's founder and CEO Mark Zuckerberg will discuss Facebook's progress in bringing enhanced and simpler privacy controls to the popular social networking service. Since Facebook's last round of updates, the company has come under growing pressure to safeguard its users' privacy and offer simplified privacy settings. Earlier this week, Zuckerberg acknowledged that the company has "made a bunch of mistakes" lately and we expect Facebook to announce how it plans to regain its users' trust today.

As we reported yesterday, Facebook's high and mighty summoned unto them their employees, to talk about the savage beating they've been taking in the media, on blogs and among users, big and basic. The meeting, held at 4:00 pm PST has produced no audible results.

When we asked a Facebook spokesman about the meeting we got the same boilerplate as every other organization.

We have an open culture and it should come as no surprise that we're providing a forum for employees to ask questions on a topic that has received a lot of outside interest.

Facebook is hosting its annual f8 developer conference in San Francisco today. We expect quite a few announcements around new features and products today, including more information about the availability of a firehose of user data, geotagging, payments and the rumored off-site "like" button that publishers will soon be able to embed in their pages.

Read on to find our live blog of Mark Zuckerberg's keynote. The keynote is scheduled to start at 10 a.m. PST (GMT -7:00).

Following one of the biggest changes to the culture of Facebook in years, founder Mark Zuckerberg has changed his own privacy settings to reflect what's now recommended for everyone else.

"For those wondering," he wrote this afternoon, "I set most of my content on my personal Facebook page to be open so people could see it. I set some of my content to be more private, but I didn't see a need to limit visibility of pics with my friends, family or my teddy bear :)" Hopefully he'll remember that not everyone feels the same way about privacy.

If you read any tech publication this week, you couldn't have helped but encounter the brouhaha over Facebook's revised Terms of Use. Now, Facebook has decided to return to its previous Terms - dated September 23, 2008 - until it can better determine how to proceed. To help ensure they don't make the same mistakes again, they've also started the "Facebook Bill of Rights," a Facebook group formed specifically to allow people "to give input and suggestions on Facebook's Terms of Use."